Krispy Kreme, Inc. Stock Price, News & Analysis

Krispy Kreme (DNUT) has launched a limited-time 'Stars, Stripes & Sweetness' Collection for Fourth of July 2025, featuring three patriotic-themed doughnuts. The collection includes the Freedom Ring Doughnut with white icing and blue sprinkles, the USA Party Doughnut with white buttercreme and patriotic sprinkles, and the Vanilla Cookies & Kreme Liberty Crunch Doughnut filled with vanilla cookies & kreme filling. As a special promotion, customers wearing red, white, and blue on July 4th will receive a free Original Glazed doughnut. The collection is available at participating U.S. locations for in-shop purchase, pickup, or delivery through Krispy Kreme's app and website, with select retailers offering 6-pack boxes.

Krispy Kreme (NASDAQ: DNUT) has announced the sale of its remaining ownership stake in Insomnia Cookies Holdings to Insomnia Cookies and existing shareholders who were involved in the July 2024 majority stake sale. The transaction generated approximately $75 million in net cash proceeds, which Krispy Kreme plans to use for debt reduction after accounting for transaction-related expenses. CEO Josh Charlesworth emphasized this move as part of their strategy to reduce leverage and focus on core growth opportunities, specifically highlighting profitable U.S. expansion and capital-light international franchise growth as their primary objectives.

Krispy Kreme (DNUT) announces multiple promotional offers starting with National Doughnut Day on June 6, 2025. The company will offer $2 Original Glazed dozens with any regular-priced dozen purchase, plus a free doughnut of choice with no purchase necessary. Following this, a '14 Days of Original Glazed' promotion runs through June 20, featuring $9.99 dozens for Rewards members. A special Friday the 13th promotion offers a dozen Original Glazed for just 13 cents with any regular-priced dozen purchase. The promotion culminates on June 20 (first day of summer) with another $2 dozen offer and a chance for thousands of customers to win 12 months of free Original Glazed dozens (one per month from July 2025 through June 2026).

Krispy Kreme (DNUT) announces special graduation promotions for the Class of 2025. On May 28, 2025, graduating high school and college seniors wearing Class of 2025 apparel can receive a free Original Glazed® three-pack with no purchase necessary. Additionally, thousands of graduates will have the chance to win an "Oh, the Places You'll Go!" Dough-ploma, which offers free Original Glazed® dozens monthly for a year (June 2025 through May 2026).

The company is also offering $12 Original Glazed® dozens to all customers on May 28 (limit 4 per guest). In a separate promotion, K-12 students can receive up to six free doughnuts for A grades on their current report card throughout the summer.

Krispy Kreme (DNUT) is bringing back its popular Strawberry Original Glazed® Doughnut from May 30 through June 1, 2025. The limited-time return comes after fans helped achieve a "high score" of 45,000 free Original Glazed® Doughnuts given away during Hot Light hours, as part of PAC-MAN's 45th birthday celebration.

The Strawberry Glazed Doughnut, first introduced in 2020, features the Original Glazed® transformed with a strawberry-flavored glaze. Customers can get a dozen Strawberry Glazed Doughnuts for $5 with any regular-priced dozen purchase. Additionally, on May 22, Krispy Kreme will offer a dozen Original Glazed® doughnuts for 25 cents with any regular-priced dozen purchase.

Krispy Kreme (DNUT) has launched a special collaboration with Bandai Namco to celebrate PAC-MAN's 45th Anniversary with a limited-edition doughnut collection. The collection features three new themed doughnuts: the PAC-MAN Party Doughnut, TEAM GHOST Doughnut, and Strawberry Power Berry Doughnut, available in a custom PAC-MAN game dozen box. The promotion includes several offers: customers can get free Original Glazed doughnuts during Hot Light hours from May 12-18 (targeting 45,000 giveaways), free "Pac-Dots" (Doughnut Dots) with any dozen purchase from May 12-14, and 25-cent Original Glazed dozens with any regular-price dozen purchase on PAC-MAN Day (May 22). If customers help achieve the 45,000 free doughnut "high score," Krispy Kreme will bring back their popular Strawberry Glazed Doughnut.

Krispy Kreme (NASDAQ: DNUT) reported challenging Q1 2025 financial results, with net revenue declining 15.3% to $375.2 million. The company posted a GAAP net loss of $33.4 million, compared to a $6.7 million loss in Q1 2024. Organic revenue decreased 1.0% to $374.7 million, while Adjusted EBITDA fell 58.8% to $24.0 million. Global Points of Access increased 21.4% to 17,982. The company announced discontinuation of quarterly cash dividends to focus on debt reduction and profitable growth. Krispy Kreme's partnership with McDonald's has reached 2,400 restaurants, but further expansion is paused while working to achieve a profitable model. Due to macroeconomic challenges and uncertainty around McDonald's deployment, the company withdrew its full-year outlook, providing only Q2 2025 guidance of $370-385 million in revenue and $30-35 million in Adjusted EBITDA.

Krispy Kreme (DNUT) has launched a special Minis for Mom Collection for Mother's Day 2025, available from May 6 through May 11. The collection features four new mini doughnut varieties:

- Mini Strawberry Sunshine Doughnut with strawberry icing and yellow buttercreme
- Mini Chocolate Chip Cookie Delight Doughnut with cookie crumble and cookie dough buttercreme
- Mini Chocolate Iced Yellow Heart Doughnut with yellow icing heart
- Mini Sparkly Vanilla Sunset Doughnut with yellow vanilla icing and pink sugar

The collection is available in-shop, for pickup/delivery via app and website in 2-count and 16-count boxes, and in 8-pack boxes at select grocery stores.

Krispy Kreme (DNUT) announces a special one-day promotion offering free Original Glazed® doughnuts to all customers on May 7, 2025, coinciding with the REAL ID deadline. The promotion requires no purchase or identification and is available at participating locations through in-store visits or drive-thru. The initiative aims to alleviate stress for Americans rushing to obtain their REAL IDs at DMVs. Customers are limited to one free doughnut per person during the promotion.