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KRISPY KREME® Fans are in Luck this Friday the 13th: 13-cent Original Glazed® Dozen!

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Krispy Kreme is turning Friday the 13th into a lucky day for doughnut lovers. On October 13, 2023, customers can purchase a dozen Original Glazed® Doughnuts for just 13 cents with the purchase of any dozen or 16-count Minis at regular price. This 'Lucky Friday' promotion is available at participating shops, with a limit of one discounted dozen per customer. The offer is valid for in-shop purchases and online orders for pickup or delivery through Krispy Kreme's app and website using the promocode '13'. Fans are encouraged to share their lucky experiences on social media using #KrispyKreme and tagging @krispykreme.

Krispy Kreme trasforma il venerdì 13 in un giorno fortunato per gli amanti delle ciambelle. Il 13 ottobre 2023, i clienti possono acquistare una dozzina di Original Glazed® Doughnuts a soli 13 centesimi con l'acquisto di qualsiasi dozzina o delle Mini da 16 a prezzo normale. Questa promozione 'Venerdì Fortunato' è disponibile presso i negozi partecipanti, con un limite di una dozzina scontata per cliente. L'offerta è valida per acquisti in negozio e ordini online per ritiro o consegna tramite l'app e il sito web di Krispy Kreme utilizzando il codice promozionale '13'. I fan sono invitati a condividere le loro esperienze fortunate sui social media utilizzando #KrispyKreme e taggando @krispykreme.

Krispy Kreme está convirtiendo el viernes 13 en un día de suerte para los amantes de las donas. El 13 de octubre de 2023, los clientes pueden comprar una docena de Original Glazed® Doughnuts por solo 13 centavos con la compra de cualquier docena o de Mini de 16 a precio normal. Esta promoción 'Viernes de Suerte' está disponible en las tiendas participantes, con un límite de una docena con descuento por cliente. La oferta es válida para compras en la tienda y pedidos en línea para recoger o entregar a través de la aplicación y el sitio web de Krispy Kreme utilizando el código promocional '13'. Se anima a los aficionados a compartir sus experiencias afortunadas en las redes sociales utilizando #KrispyKreme y etiquetando a @krispykreme.

크리스피 크림이 프라이데이 13을 도넛 애호가들에게 행운의 날로 만들고 있습니다. 2023년 10월 13일, 고객들은 오리지널 글레이즈드® 도넛을 13센트에 구입할 수 있으며, 정가의 도넛 1도나 미니 16개를 함께 구매해야 합니다. 이 '행운의 금요일' 프로모션은 참여 매장에서 진행되며, 고객당 할인된 도넛은 한 도즈만 구매할 수 있습니다. 오프라인 매장에서의 구매와 크리스피 크림의 앱과 웹사이트를 통한 픽업 또는 배달용 온라인 주문에 유효하며, 프로모션 코드는 '13'입니다. 팬들은 소셜 미디어에서 #KrispyKreme를 사용하고 @krispykreme을 태그하여 자신의 행운의 경험을 공유하도록 권장받고 있습니다.

Krispy Kreme transforme le vendredi 13 en un jour de chance pour les amateurs de donuts. Le 13 octobre 2023, les clients peuvent acheter une douzaine de Original Glazed® Doughnuts pour seulement 13 cents avec l'achat de n'importe quelle douzaine ou de 16 Mini au prix normal. Cette promotion 'Vendredi Chanceux' est disponible dans les magasins participants, avec une limite d'une douzaine à prix réduit par client. L'offre est valable pour les achats en magasin et les commandes en ligne pour le retrait ou la livraison via l'application et le site web de Krispy Kreme en utilisant le code promo '13'. Les fans sont encouragés à partager leurs expériences chanceuses sur les réseaux sociaux en utilisant #KrispyKreme et en taguant @krispykreme.

Krispy Kreme verwandelt den Freitag, den 13., in einen Glückstag für Donut-Liebhaber. Am 13. Oktober 2023 können Kunden ein Dutzend Original Glazed® Doughnuts für nur 13 Cent kaufen, wenn sie ein beliebiges Dutzend oder 16 Mini-Doughnuts zum regulären Preis erwerben. Diese 'Glückliche Freitag' Aktion ist in teilnehmenden Geschäften verfügbar, mit einer Beschränkung von einem rabattierten Dutzend pro Kunde. Das Angebot gilt für Einkäufe im Geschäft und Online-Bestellungen zur Abholung oder Lieferung über die Krispy Kreme-App und die Website mit dem Aktionscode '13'. Fans werden ermutigt, ihre Glückserlebnisse in den sozialen Medien mit #KrispyKreme zu teilen und @krispykreme zu markieren.

Positive
  • Promotional offer likely to drive increased foot traffic and sales
  • Effective use of social media marketing to boost engagement
  • Strategic pricing to encourage larger purchases (full-price dozen required)
Negative
  • Potential for reduced profit margins due to deeply discounted product
  • to one discounted dozen per customer, potentially capping sales growth

Sweet fortune, not misfortune, available with purchase of any dozen at regular price

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme® is substituting a super deal for superstition this Friday the 13th, offering fans a dozen Original Glazed® Doughnuts for just 13 cents with the purchase of any dozen or 16-count Minis at regular price.

Krispy Kreme® is substituting a super deal for superstition this Friday the 13th, offering fans a dozen Original Glazed® Doughnuts for just 13 cents with the purchase of any dozen or 16-count Minis at regular price. (Photo: Business Wire)

Krispy Kreme® is substituting a super deal for superstition this Friday the 13th, offering fans a dozen Original Glazed® Doughnuts for just 13 cents with the purchase of any dozen or 16-count Minis at regular price. (Photo: Business Wire)

Krispy Kreme’s “Lucky Friday” 13-cent Original Glazed dozen is available at participating shops with a limit of one dozen per customer in-shop and when ordering online for pickup or delivery via Krispy Kreme’s app and website using promocode “13.”

Share how you’re feeling lucky this Friday the 13th and enjoying and sharing Krispy Kreme doughnuts by using #KrispyKreme and tagging @krispykreme. For more information about this promotion, please visit www.krispykreme.com/offers/Fridaythe13th.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 15,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Connor Hayes

Connor.Hayes@fleishman.com

Source: Krispy Kreme

FAQ

What is Krispy Kreme's Friday the 13th promotion for October 2023?

Krispy Kreme is offering a dozen Original Glazed® Doughnuts for 13 cents with the purchase of any dozen or 16-count Minis at regular price on Friday, October 13, 2023.

How can customers redeem Krispy Kreme's 13-cent dozen offer (DNUT)?

Customers can redeem the offer in-shop or by ordering online for pickup or delivery through Krispy Kreme's app and website using the promocode '13'.

Is there a limit to Krispy Kreme's Friday the 13th promotion?

Yes, the promotion is to one 13-cent dozen per customer at participating Krispy Kreme shops.

What hashtag should customers use when sharing about Krispy Kreme's promotion?

Customers are encouraged to use #KrispyKreme and tag @krispykreme when sharing about their Friday the 13th doughnut experience.

Krispy Kreme, Inc.

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