Krispy Kreme, Inc. Stock Price, News & Analysis

Krispy Kreme (NASDAQ: DNUT) has sold a majority ownership stake of Insomnia Cookies to Verlinvest and Mistral Equity Partners, valuing the enterprise at $350 million - double its value since Krispy Kreme's 2018 acquisition. The transaction, valued at $127.4 million plus an additional $45 million expected from Insomnia Cookies' refinancing of intercompany debt, closed on July 17, 2024.

Krispy Kreme will retain a 34% minority stake in Insomnia Cookies. The company plans to use the proceeds to strengthen its fresh doughnut business, expand availability, and pay down debt. Insomnia Cookies' founder, Seth Berkowitz, will continue as CEO. Krispy Kreme expects to update its full year 2024 guidance at its upcoming second quarter earnings call.

Krispy Kreme introduces its Passport to Paris Collection, featuring three Parisian dessert-inspired doughnuts available from July 15 at participating shops. The -time collection includes:

• Crème Brûlée Doughnut: Filled with crème brûlée KREME™, dipped in caramel icing, topped with caramelized sugar crunch
• Double Chocolate Éclair Doughnut: Filled with chocolate custard KREME™, dipped in chocolate icing, topped with chocolate crisp pearls
• Raspberry & Vanilla Crème Doughnut: Original Glazed® dipped in raspberry icing and cookie pieces, dolloped with vanilla KREME™

A new Crème Brûlée Latte is also available. The collection aims to provide fans with Parisian flavors while they support their country's athletes.

Krispy Kreme will celebrate its 87th birthday on Friday, July 12, by offering customers an Original Glazed dozen for just 87 cents with the purchase of any dozen at regular price.

This one-day event allows guests to redeem the offer using code 'BDAY' online or in-store, with a limit of four dozens in-store and one dozen online. This promotion aims to thank fans for their continued support over the years.

Krispy Kreme was founded in 1937 by Vernon Rudolph and has since become an iconic brand known for its hot, fresh doughnuts.

Join the celebration by sharing your experience with #KrispyKreme and tagging @krispykreme. For more information, visit www.krispykreme.com/offers/birthday.

Krispy Kreme and its fans across America will celebrate the brand’s 87th birthday on Friday, July 12, with a special promotion. Customers who purchase any dozen at regular price can receive an Original Glazed dozen for just 87 cents, using the code 'BDAY' for online orders.

This offer is to two dozens per purchase in shops and drive-thrus, and to one dozen for online pickup or delivery orders at participating U.S. locations, while supplies last. This birthday celebration honors Krispy Kreme's tradition of treating fans, as stated by Dave Skena, Global Chief Brand Officer.

Krispy Kreme, established in 1937 by Vernon Rudolph, continues to delight with its Original Glazed doughnuts, maintaining their iconic status over generations. Fans are encouraged to share their birthday celebration experiences using the hashtag #KrispyKreme and tagging @krispykreme.

Krispy Kreme is set to make World Chocolate Day extra special by reintroducing its popular Chocolate Glazed Doughnuts for one weekend only, on July 6 and 7. These doughnuts, which feature the brand's iconic Original Glazed Doughnuts smothered in rich chocolate glaze, will be available at participating Krispy Kreme shops across the U.S.

In addition to the -time offering, customers can avail a special deal of 50% off a dozen Chocolate Glazed doughnuts with the purchase of any dozen at regular price. This rare treat was first introduced in 2017 to celebrate a solar eclipse and has since been a beloved but infrequent offering.

Krispy Kreme's Global Chief Brand Officer, Dave Skena, emphasizes the unique experience of enjoying these doughnuts, from the mesmerizing chocolate glaze waterfall to the irresistible aroma. Doughnut enthusiasts can purchase these in-shop, or opt for pickup and delivery via the Krispy Kreme app and website while supplies last.

Krispy Kreme is celebrating July with its 'FREEdom' promotion, offering Rewards members free doughnuts every Tuesday and free iced coffee every Friday with any purchase throughout the month. The promotion starts on July 2, when members can choose from the new Star Spangled Sweetness Collection, including the Firework Cookies & Kreme™ Filled Doughnut. On July 9, Rewards members can enjoy doughnuts from the KIT KAT® Collection, which will be available again for a time. Free doughnuts for the remaining Tuesdays in July will be announced later. To participate, customers can sign up for the Krispy Kreme Rewards program via the app or website. Members are encouraged to share their celebration on social media using #KrispyKreme.

Krispy Kreme introduces the Star Spangled Sweetness Collection for the Fourth of July, offering a selection of new and returning patriotic doughnuts. Starting June 21, fans can purchase these -time treats at participating shops and select retailers. The collection includes three doughnuts: the Firework Cookies & Kreme Filled Doughnut, the Cotton Candy Sparkler Doughnut, and the Freedom Flag Doughnut. On July 4th, customers wearing red, white, and blue can receive a free Original Glazed Doughnut. The promotion aims to sweeten summer gatherings and parades, as highlighted by Global Chief Brand Officer Dave Skena.

Krispy Kreme is celebrating the arrival of summer with special promotions on their Original Glazed dozens. From Monday to Wednesday, customers can enjoy half off on Original Glazed dozens from 5 to 7 p.m. Additionally, on Thursday, known as the 'Hot Light-est' day of the year, customers can purchase an Original Glazed dozen for just $1 with the purchase of any dozen at regular price. Select guests will also receive a free 'summer surprise' Original Glazed dozen on Thursday. The promotions are available at participating Krispy Kreme shops, with limits on the number of dozens per customer. Promocode HOTNOW can be used for the Hot Light Happy Hour promotion, and promocode SUMMER for the 'Hot Light-est' day offer. These deals are also accessible via Krispy Kreme’s app and website.

Krispy Kreme introduces Doughnut Dots, a new assortment of bite-sized doughnuts, available in four flavors: Powdered, Sprinkled, Cinnamon, and Cookie Crumb. These treats join the Original Glazed Doughnut Dots and can be purchased in a 10-count cup or a 24-count box. To celebrate, Krispy Kreme is offering a 10-count cup for just $1 from June 10-16 with the purchase of any dozen doughnuts. The Doughnut Dots are available for in-shop purchase, pickup, or delivery via the Krispy Kreme app and website.