New Docusign Partner Program to Drive Business Success in the Era of Intelligent Agreement Management
DocuSign (NASDAQ: DOCU) has unveiled its new Partner Program, focusing on Intelligent Agreement Management (IAM), an AI-powered platform for agreement creation and management. The program introduces specialized tracks and support systems to help partners excel in building, selling, and servicing DocuSign solutions.
The program features distinct specializations including IAM Core, IAM for Sales, IAM for CXService, and CLM, organized into three main tracks:
- Build: Creating custom integration applications
- Sell: Driving customer adoption of IAM and CLM solutions
- Service: Leading strategic deployments with product expertise
Partners can access comprehensive training through DocuSign University, with new IAM accreditations and certifications available. The initiative aims to support partners across their journey from eSignature to Contract Lifecycle Management (CLM) and beyond.
DocuSign (NASDAQ: DOCU) ha presentato il suo nuovo Programma Partner, incentrato su Intelligent Agreement Management (IAM), una piattaforma potenziata dall'intelligenza artificiale per la creazione e gestione degli accordi. Il programma introduce percorsi specializzati e sistemi di supporto per aiutare i partner a eccellere nel costruire, vendere e assistere le soluzioni DocuSign.
Il programma include specializzazioni distinte come IAM Core, IAM per le Vendite, IAM per il Servizio Clienti (CXService) e CLM, organizzate in tre principali percorsi:
- Costruire: Creazione di applicazioni di integrazione personalizzate
- Vendere: Favorire l’adozione da parte dei clienti delle soluzioni IAM e CLM
- Assistere: Guidare implementazioni strategiche con competenza di prodotto
I partner possono accedere a una formazione completa tramite DocuSign University, con nuove accreditazioni e certificazioni IAM disponibili. L’iniziativa mira a supportare i partner lungo tutto il percorso, dalla firma elettronica (eSignature) alla gestione del ciclo di vita del contratto (CLM) e oltre.
DocuSign (NASDAQ: DOCU) ha lanzado su nuevo Programa de Socios, centrado en Intelligent Agreement Management (IAM), una plataforma impulsada por IA para la creación y gestión de acuerdos. El programa presenta rutas especializadas y sistemas de apoyo para ayudar a los socios a sobresalir en construir, vender y dar servicio a las soluciones de DocuSign.
El programa incluye especializaciones específicas como IAM Core, IAM para Ventas, IAM para Servicio al Cliente (CXService) y CLM, organizadas en tres rutas principales:
- Construir: Crear aplicaciones de integración personalizadas
- Vender: Impulsar la adopción de clientes de las soluciones IAM y CLM
- Dar servicio: Liderar implementaciones estratégicas con experiencia en el producto
Los socios pueden acceder a una formación completa a través de DocuSign University, con nuevas acreditaciones y certificaciones IAM disponibles. La iniciativa busca apoyar a los socios en todo su recorrido, desde la firma electrónica (eSignature) hasta la Gestión del Ciclo de Vida del Contrato (CLM) y más allá.
DocuSign (NASDAQ: DOCU)은(는) 인공지능 기반 계약 생성 및 관리 플랫폼인 Intelligent Agreement Management(IAM)에 중점을 둔 새로운 파트너 프로그램을 공개했습니다. 이 프로그램은 파트너가 DocuSign 솔루션을 구축, 판매 및 서비스하는 데 뛰어날 수 있도록 전문화된 트랙과 지원 시스템을 도입합니다.
프로그램은 IAM Core, 영업용 IAM, 고객 서비스용 IAM(CXService), CLM 등 다양한 전문 분야를 포함하며, 세 가지 주요 트랙으로 구성됩니다:
- 구축: 맞춤형 통합 애플리케이션 개발
- 판매: IAM 및 CLM 솔루션의 고객 채택 촉진
- 서비스: 제품 전문 지식을 바탕으로 전략적 배포 주도
파트너는 DocuSign University를 통해 포괄적인 교육을 받을 수 있으며, 새로운 IAM 인증 및 자격증도 제공됩니다. 이 이니셔티브는 전자서명(eSignature)부터 계약 수명 주기 관리(CLM)까지 파트너의 여정을 지원하는 것을 목표로 합니다.
DocuSign (NASDAQ : DOCU) a dévoilé son nouveau Programme Partenaires, axé sur Intelligent Agreement Management (IAM), une plateforme alimentée par l’IA pour la création et la gestion des accords. Le programme introduit des parcours spécialisés et des systèmes de support pour aider les partenaires à exceller dans la création, la vente et le service des solutions DocuSign.
Le programme propose des spécialisations distinctes telles que IAM Core, IAM pour les Ventes, IAM pour le Service Client (CXService) et CLM, organisées en trois parcours principaux :
- Créer : Développement d’applications d’intégration personnalisées
- Vendre : Encourager l’adoption par les clients des solutions IAM et CLM
- Servir : Piloter des déploiements stratégiques avec une expertise produit
Les partenaires peuvent accéder à une formation complète via DocuSign University, avec de nouvelles accréditations et certifications IAM disponibles. L’initiative vise à accompagner les partenaires tout au long de leur parcours, de la signature électronique (eSignature) à la gestion du cycle de vie des contrats (CLM) et au-delà.
DocuSign (NASDAQ: DOCU) hat sein neues Partnerprogramm vorgestellt, das sich auf Intelligent Agreement Management (IAM) konzentriert – eine KI-gestützte Plattform zur Erstellung und Verwaltung von Vereinbarungen. Das Programm bietet spezialisierte Tracks und Unterstützungssysteme, um Partner dabei zu unterstützen, im Aufbauen, Verkaufen und Betreuen von DocuSign-Lösungen zu glänzen.
Das Programm umfasst verschiedene Spezialisierungen wie IAM Core, IAM für Vertrieb, IAM für CX-Service und CLM, die in drei Haupttracks organisiert sind:
- Aufbauen: Entwicklung kundenspezifischer Integrationsanwendungen
- Verkaufen: Förderung der Kundenakzeptanz von IAM- und CLM-Lösungen
- Betreuen: Strategische Implementierungen mit Produktexpertise leiten
Partner erhalten umfassende Schulungen über die DocuSign University, mit neuen IAM-Akkreditierungen und Zertifizierungen. Die Initiative zielt darauf ab, Partner auf ihrem Weg von der elektronischen Signatur (eSignature) bis zum Vertragslebenszyklusmanagement (CLM) und darüber hinaus zu unterstützen.
- Introduction of AI-powered Intelligent Agreement Management (IAM) platform enhances product offering
- Expansion of partner ecosystem through specialized tracks could drive business growth
- New certification and training programs may increase partner expertise and service quality
- None.
Insights
Docusign's new Partner Program represents a strategic evolution in how the company plans to scale its Intelligent Agreement Management (IAM) platform. By restructuring around three distinct tracks—Build, Sell, and Service—Docusign is creating specialized pathways that enable partners to develop deeper expertise while expanding beyond its core e-signature business.
The program's emphasis on technical specializations (IAM Core, IAM for Sales, IAM for CX Service, and CLM) suggests Docusign is methodically building an ecosystem to drive adoption of higher-value solutions. Particularly noteworthy is the focus on extending reach beyond legal departments into sales, procurement, and HR functions—a clear indication of Docusign's intent to penetrate organizations more broadly and increase wallet share.
The introduction of comprehensive IAM training through Docusign University with new accreditations reflects a commitment to implementation quality, which typically correlates with improved customer retention and expansion. For enterprise software, the strength of a partner ecosystem often serves as a leading indicator of future growth potential.
This partner program restructuring appears designed to accelerate Docusign's evolution from an e-signature provider to a comprehensive agreement platform company. By empowering partners with specialized expertise, Docusign is essentially creating a force multiplier for its go-to-market strategy while positioning its AI-powered IAM platform as central to its future growth trajectory.
Docusign's partner program redesign reveals an astute competitive maneuver that goes beyond typical channel optimization. By architecting specializations around their Intelligent Agreement Management (IAM) platform, they're effectively creating a structured ecosystem that can drive adoption of their AI capabilities—the true differentiator in what's becoming a commoditized e-signature market.
The three-track approach (Build, Sell, Service) demonstrates sophisticated ecosystem thinking. The Build track encourages development of custom integrations, creating stickiness through workflow embedment. The Sell track enables consultative selling of complex IAM and CLM solutions rather than transactional e-signature deals. The Service track addresses implementation quality—often the determining factor in enterprise software adoption.
Particularly shrewd is the focus on cross-departmental expansion. By explicitly mentioning support for "organizations of all sizes and their lines of business, including legal but also sales, procurement, HR, and more," Docusign is mapping a land-and-expand strategy that partners can execute.
The investment in partner accreditations through Docusign University suggests they're playing a long game—creating documented expertise that validates partner capabilities to customers while raising switching costs within the partner ecosystem itself. This move positions Docusign to defend its core business while accelerating adoption of higher-margin AI-enhanced agreement management solutions.
Redesigned with specializations and tracks to accelerate partner growth and customer value
With a modern structure built for today and the future, this program is designed around specializations to help partners better serve customers – whether they are building, selling, or servicing. The program provides specializations, tailored tracks, and advanced go-to-market support to help partners capitalize on the expansive opportunity in IAM. These changes reflect Docusign's commitment to empowering partners as trusted advisors, technical experts, and business growth accelerators for customers.
"This is more than a program refresh – it's an evolution that enables partners to play a bigger role in the customer journey," said Bronwyn Hastings, Group Vice President, Partner Development & Alliances. "Partners are vital to capturing this massive IAM opportunity and we're focused on building a program that supports long-term customer success through partner expertise, trust, and services."
Redefining Partner Expertise and Value
In today's fast-evolving market, businesses are increasingly focused on the core capabilities that partners bring to the table, such as technical expertise, deployment experience, and the ability to deliver measurable business outcomes. Whether a partner is focused on eSignature, CLM, or IAM plans, the program recognizes the full spectrum of Docusign partners and supports them in serving organizations of all sizes and their lines of business, including legal but also sales, procurement, HR, and more. This program meets partners where they are and invites them to grow with Docusign.
That's why the new partner program places an emphasis on proficiency and experience including new specializations that showcase technical excellence. These include:
- Sell: IAM Core, IAM for Sales, and IAM for CX
- Service and Sell: CLM
There are also three distinct tracks – Build, Sell, and Service – with exclusive benefits designed to guide partners along clear and prescriptive pathways to success.
- Build: Extend the Docusign IAM platform with custom integration applications that increase customer value.
- Sell: Drive customer adoption of Docusign IAM and CLM solutions in a more strategic, consultive way.
- Service: Lead successful strategic deployments of Docusign IAM and CLM solutions with deep product expertise.
Partners can also access comprehensive IAM training through Docusign University with new IAM accreditations and certifications.
The Docusign Partner Program is a key investment in partner success, helping them unlock greater impact across the customer agreement lifecycle. To learn more, visit the Docusign Partner Program here.
About Docusign
Docusign brings agreements to life. Nearly 1.7 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's IAM platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and CLM. Learn more at www.docusign.com.
Media Contact
Docusign Corporate Communications media@docusign.com
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SOURCE Docusign, Inc.
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