BRP's Design Excellence Shines Globally With 20 International Design Awards in 2025
BRP (TSX: DOO) earned 20 international design awards in 2025, including Red Dot Design Team of the Year, bringing its lifetime total to 210 awards.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
BRP (TSX: DOO) earned 20 international design awards in 2025, including Red Dot Design Team of the Year, bringing its lifetime total to 210 awards.
Highlights include 12 awards for electric products (Can-Am Pulse, Can-Am Origin, Ski-Doo Grand Touring Electric) and recognition across motorcycles, off-road vehicles, snowmobiles and three-wheel platforms.
Details
News Market Reaction – DOO
On Jan 30, the day this news came out, DOO closed 3.54% below the previous close.
Data tracked by StockTitan Argus for the Jan 30 session.
Key Figures
- Design awards 2025
- 20 awards
- International design awards earned across product portfolio in 2025
- Electric design awards
- 12 distinctions
- Electric products’ share of 2025 design awards
- Total design awards
- 210 awards
- Cumulative international design awards mentioned for BRP
- Electric products highlighted
- 3 products
- First three electric products acclaimed with multiple design awards
Historical Context
-
Strong Dakar Rally performance with multiple stage wins and top overall finishes.
-
Principal shareholder completed a secondary share offering; company received no proceeds.
-
ACCC opposed proposed Telwater sale; BRP to retain and operate the business.
-
Announcement of new CEO Denis Le Vot and board leadership changes for 2026.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
ergonomics technical
modular platform technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
The Company's products and innovations continue to move people and juries worldwide.
These honors, from renowned design institutions, reflect BRP's holistic approach to design, where performance, ergonomics, sustainability and emotional connection come together to create meaningful riding experiences across all terrains.
At the core of these accolades is BRP's conviction that design is not an esthetic layer, but a strategic lever. From electric motorcycles and off-road vehicles to snowmobiles and three-wheel platforms, each awarded product demonstrates how thoughtful design can elevate usability, help reduce environmental impact and broaden access to powersports. Notably, BRP's electric products accounted for 12 of the 20 distinctions earned in 2025, underscoring the strength of the Company's electric design vision.
A Landmark Distinction for BRP's Design Team
Earlier this year, BRP was named Red Dot Design Team of the Year 2025, one of the highest distinctions in international industrial design. Awarded to organizations that demonstrate long-term design quality and consistent innovation, this honor highlights the strength of BRP's integrated design culture and its ability to deliver excellence across multiple product categories and brands.
"At BRP, design starts with people, their needs, their environments and the experiences they seek," said Denys Lapointe, Chief Design Officer at BRP. "Whether we are reimagining electric mobility, enhancing off-road performance, refining long-distance comfort, or enabling memorable experiences on the water, our goal is always the same: to create products that feel intuitive, purposeful and that are built to last. These recognitions reflect the collective passion of our design and engineering team members, and our belief that great design must be responsible, inclusive, and that it can empower unique experiences."
A Trio of Electric All-Stars
BRP's first three electric products have been acclaimed worldwide, earning a total of 12 prestigious design awards across some of the industry's most esteemed competitions.
Can-Am Pulse
Recognized with multiple honors including Red Dot Best of the Best, GOOD DESIGN, Green GOOD DESIGN, GOOD DESIGN Australia and iF, the Can-Am Pulse electric motorcycle reimagines electric urban mobility through a compact, agile and inviting design. Inspired by the silence and efficiency of the snowy owl, it features avant-garde details, balanced proportions and intuitive ergonomics, making it perfect for a wide range of riders. The Pulse is more than a commuter bike; it's a statement that urban riding can be bold and distinctly modern.
Can-Am Origin
Also earning awards from Red Dot, GOOD DESIGN, Green GOOD DESIGN, GOOD DESIGN Australia, iF, and IDSA, the Can-Am Origin electric motorcycle draws from motocross heritage to deliver multi-terrain versatility. Its design emphasizes quiet riding, efficiency and rider confidence, with sculpted forms and thoughtful ergonomics that adapt from city streets to rugged trails.
The Can-Am Pulse and Can-Am Origin electric motorcycles share a modular platform which aims to minimize parts production and environmental impact.
Ski-Doo Grand Touring Electric
Recipient of a Green GOOD DESIGN Award, the Ski-Doo Grand Touring Electric snowmobile represents a milestone in winter mobility, aligned with BRP's electrification efforts. Its aerodynamic design, integrated battery architecture and carefully balanced proportions deliver confident handling while maintaining the iconic Ski-Doo DNA. Premium materials and a refined visual language balance ruggedness with modern simplicity, demonstrating how sustainable innovation can coexist with performance.
More Noteworthy Winners
Can-Am Maverick R MAX
Awarded by Red Dot, GOOD DESIGN, and GOOD DESIGN Australia, the Maverick R MAX extends the off-road experience to four passengers through a cabin designed for shared adventure. Adjustable seating, integrated safety features and functional accessories combine with its high-performance suspension and a bold silhouette to make the Maverick R Max a ride like no other. Its user-centric layout prioritizes comfort, safety and connection, redefining how groups experience off-road riding together.
Can-Am Canyon RedRock
Recognized by Red Dot and GOOD DESIGN, the Canyon RedRock blends long-distance comfort with rugged adaptability. Designed for unpaved roads, it features elevated ground clearance, adventure tires, protective elements and an ergonomic riding position that reduces fatigue. The Canyon RedRock was also the first three-wheel vehicle to be named Rider Magazine's Motorcycle of the Year.
Can-Am Outlander XT 1000R
Honored by Red Dot and GOOD DESIGN, the Outlander XT 1000R combines durability and power. Optimized rider interfaces and innovative storage solutions enhance performance in demanding conditions. Same components utilised across many models aim to reduce environmental impact, while its bold stance and distinctive front fascia establish a strong visual identity within the segment.
Moving Forward
This brings BRP's total to 210 international design awards. As BRP explores new technologies, platforms and forms of mobility, design remains central to its ambition to create durable and responsible products that perform exceptionally while resonating emotionally with riders around the world.
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
View original content to download multimedia:https://www.prnewswire.com/news-releases/brps-design-excellence-shines-globally-with-20-international-design-awards-in-2025-302674627.html
SOURCE BRP Inc.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.