BRP Expands its Global Electric Powersports Offering with Launch of All-New 2026 Can-Am Outlander Electric
Rhea-AI Summary
BRP Inc. (NASDAQ: DOOO) has unveiled its all-new 2026 Can-Am Outlander Electric ATV, expanding its electric powersports portfolio. The vehicle delivers 47 hp and 53 lb-ft of torque, with up to 50 miles of range and features a rapid charging capability from 20% to 80% in just 50 minutes using a Level 2 charger.
The Outlander Electric boasts industry-leading 1,830 lbs towing capacity and offers three riding modes: Normal, Sport, and Work. This launch strengthens BRP's electric vehicle lineup, which now includes Can-Am Pulse and Origin motorcycles, four Ski-Doo and Lynx electric snowmobiles, and the Rotax E10 racing powerpack for karts.
BRP has established itself as the only powersports OEM with a fully integrated in-house modular electric powertrain system, supported by development centers in Quebec, Canada and Gunskirchen, Austria.
[ "Industry-leading towing capacity of 1,830 lbs demonstrates strong performance capabilities", "Rapid charging capability (20-80% in 50 minutes) enhances usability", "Extensive dealer network of 265 locations supporting electric motorcycle lineup", "In-house development of modular electric powertrain system provides competitive advantage", "Diverse electric vehicle portfolio across multiple powersports categories" ]Positive
- None.
Negative
- Limited range of 50 miles under optimal conditions may restrict utility
- Product launch timeline set for 2026 indicates delayed market entry
Insights
BRP's electric ATV launch strengthens its leadership position in powersports electrification, strategically expanding its diversified EV portfolio.
BRP's introduction of the 2026 Can-Am Outlander Electric ATV marks a significant expansion of its electric powersports portfolio. This strategic move positions BRP as an industry leader with the most diverse electric vehicle lineup across multiple powersports categories. The company now offers electric options in motorcycles, snowmobiles, ATVs, and racing applications.
The new Outlander Electric delivers 47 hp and 53 lb-ft of torque with up to 50 miles of range, maintaining the utility capabilities expected from the brand with an impressive 1,830 lbs towing capacity. The fast-charging capability (20-80% in 50 minutes) addresses a key adoption barrier for work applications. The vehicle's silent operation creates a unique market advantage for applications requiring minimal noise disturbance.
BRP's vertically integrated approach to electrification is particularly noteworthy. By developing their proprietary Rotax E-Power technology in-house across battery packs, inverters, motors, chargers, and control software, BRP maintains greater control over performance, quality, and supply chain. This modular platform approach across multiple vehicle types creates economies of scale and faster development cycles that smaller competitors cannot match.
Their deliberate "electrify where it makes business sense" strategy demonstrates a pragmatic approach to market transformation rather than pursuing electrification for its own sake. By targeting specific use cases where electric powertrains offer distinct advantages (quiet operation for outdoor experiences, instant torque for utility applications), BRP is creating differentiated products rather than simply replacing combustion models.
With global production facilities and a growing dealer network of 265+ locations for their electric motorcycles alone, BRP is building the infrastructure necessary for successful market penetration as consumer adoption increases.
BRP's electric lineup now includes the Can-Am Pulse and Origin motorcycles, four Ski-Doo and Lynx electric snowmobiles, the Rotax E10 racing powerpack for karts, and the Can-Am Outlander Electric, each designed to meet the needs of specific riders and applications.
"At BRP, our approach to electrification is intentional and strategic – we electrify where it makes business sense and adds real value to customers," said José Boisjoli, President and CEO of BRP. "The Outlander Electric is a powerful, quiet, and capable ATV that reflects our commitment to innovation and sustainability. This is another important step in our journey to play a leadership role in this technological evolution and to bolster our offering with completely new experiences, electrified with our very own technology."
A Quiet Evolution: the All-New 2026 Can-Am Outlander Electric
The 2026 Can-Am Outlander Electric redefines utility and adventure for farmers, ranchers, and outdoor enthusiasts alike. Powered by the same in-house, modular Rotax E-Power powerpack as BRP's electric motorcycles and snowmobiles, this new model delivers 47 hp and 53 lb-ft of torque, with up to 50 miles of range in optimal conditions. It features instant throttle response, selectable ride modes – Normal, Sport, Work – and charges from 20 to
What truly sets it apart is its whisper-quiet operation. Outfitted with electric power, noise-reducing XPS Recon Force tires, optimized suspension, and a low-noise cooling system, it enables a smooth riding experience that is perfect for connecting with the land and exploring nature without disturbing it. All of this, while still delivering the true Can-Am experience with industry-leading 1,830 lbs of towing capacity, impressive off-road performance, and more than 120 available accessories to deliver a fully customizable experience for any rider, in any environment.
"With the Outlander Electric, we're not just launching a new ATV, we're introducing a new way to experience the outdoors and get the job done," said Julie Tourville, Director, Global Marketing, Can-Am Off-Road at BRP. "This vehicle is built to let riders and workers feel more connected to their surroundings. It's powerful, quiet, and true to what we do at BRP. It shows how we bring purposeful innovation to life."
One Year In: Can-Am Electric Motorcycles
A full year after the official launch of the Can-Am Pulse and Can-Am Origin, BRP's reentry into the motorcycle market has been met with enthusiasm. Supported by a global network of 265 dealers (and growing), these all-electric motorcycles are designed for urban riders and dual-sport explorers, and they introduce new levels of ease of use and design to the category.
The motorcycles are powered by BRP's 8.9 kWh liquid-cooled battery system, delivering up to 100 miles (160 km) of range in the city and 0-60 mph acceleration in under four seconds. Rider feedback has been positive, praising the torque-rich experience, smooth handling, and quiet confidence they bring to the road and trail.
Electrifying the Snow: Ski-Doo and Lynx Lead the Way
In 2023, BRP introduced its first electric snowmobiles under the Ski-Doo and Lynx brands. Today, four electric models – designed initially for tour operators, ski centers, and resorts – are now available to consumers, offering zero-emission access to the backcountry. Early adoption from outfitters through BRP's Uncharted Society curated adventure network has helped BRP refine its platforms while delivering real-world performance in some of the world's best playgrounds.
BRP: The Electrification Leader in Powersports
BRP stands alone as the powersports OEM with the most electric models across the most categories. Each of BRP's electric vehicles is designed around the application, whether that's quiet snow travel, nimble commuting, or hardworking ranch chores. This breadth reflects BRP's deep understanding of its global customer base and where vehicle innovations will maximize value to them.
With development centers in
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats,
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax,
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SOURCE BRP Inc.