BRP Marks 3 Years of Riding Out Intimidation with $10M+ Invested in the Cause

Rhea-AI Summary

BRP Inc. (NASDAQ:DOOO) celebrates the third anniversary of its global anti-bullying initiative, Ride Out Intimidation, with over CAD $10 million invested since 2022. The program has partnered with 35+ organizations across 12 countries, including notable institutions like Fondation CHU Sainte-Justine and Bully Zero.

Since February 2024, the initiative has impacted 385,000 people and supported anti-bullying efforts in 973 schools, workplaces and institutions. The company's annual Yellow Day event, held on February 13, 2025, saw participation from 3,650 employees, along with dealers, ambassadors, and community partners. The next Yellow Day is scheduled for November 21, 2025.

Positive

• Invested over CAD $10 million in charitable contributions over three years
• Expanded reach to 35+ organizations across 12 countries
• Impacted 385,000 people and 973 institutions since February 2024
• Strong employee and stakeholder engagement with 3,650+ participants in Yellow Day

Negative

• None.

News Market Reaction

+4.42%

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+4.42% News Effect

On the day this news was published, DOOO gained 4.42%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

The Corporation's global initiative continues to create meaningful impact in the fight against bullying.

VALCOURT, QC, July 2, 2025 /PRNewswire/ - BRP Inc. (TSX:DOO) (NASDAQ:DOOO) is proud to celebrate the third anniversary of its global community engagement program, Ride Out Intimidation. Since its launch in 2022, BRP has invested over CAD $10 million in charitable contributions to help build a world where everyone feels safe and respected. Bullying is a global issue, affecting 1 in 5 school-aged children and nearly 40% of working professionals*. BRP chose to act.

"We didn't select this cause lightly," said Elise Auvachez Millot, Vice-President, Public Affairs, Government Relations and Corporate Sustainability at BRP. "It was the result of a thorough evaluation in which we assessed dozens of social issues. We wanted a cause that was globally relevant, aligned with our values and where our investment and commitment could be meaningful and truly move the needle."

Over the past three years, BRP has teamed up with more than 35 organizations in 12 countries including Fondation CHU Sainte-Justine (Canada), Bully Zero (Australia), The Polar Academy (United Kingdom), Dare to Care (Canada), the Fundación Nemi A.C. (Mexico) and the World Anti-Bullying Forum. BRP also joined forces with a variety of ambassadors, such as  Bikers Against Bullies Worldwide to take a stand against bullying. Since February 2024, these initiatives have reached more than 385,000 people and helped fight intimidation in 973 schools, workplaces and institutions.

A major moment each year is Yellow Day, BRP's global awareness event that rallies employees, dealers, ambassadors and partners. Held on February 13, 2025, this year's third edition saw a great show of solidarity with more than 3,650 employees, 55 dealers, 37 ambassadors, 33 agencies and suppliers, and 25 communities, all wearing yellow and taking a stand against intimidation across social media. The fourth edition of Yellow Day will be held on November 21, 2025.

* Source: National Bullying Safety Council Canada Safety Council

About BRP

BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.

www.brp.com
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^{Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.}

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SOURCE BRP Inc.

FAQ

How much has BRP (NASDAQ:DOOO) invested in its Ride Out Intimidation program?

BRP has invested over CAD $10 million in charitable contributions through its Ride Out Intimidation program since its launch in 2022.

What is BRP's Yellow Day and when is the next one?

Yellow Day is BRP's global awareness event against bullying. The next edition will be held on November 21, 2025. The previous event saw participation from over 3,650 employees and numerous stakeholders.

How many organizations has BRP partnered with for its anti-bullying initiative?

BRP has partnered with more than 35 organizations across 12 countries, including Fondation CHU Sainte-Justine, Bully Zero, The Polar Academy, and others.

What impact has BRP's Ride Out Intimidation program achieved?

Since February 2024, the program has reached over 385,000 people and helped fight intimidation in 973 schools, workplaces and institutions.

Why did BRP choose to focus on anti-bullying initiatives?

BRP selected this cause after evaluating numerous social issues, seeking a globally relevant cause aligned with their values where their investment could make a meaningful impact. The decision was influenced by statistics showing bullying affects 1 in 5 school-aged children and 40% of working professionals.