Sea-Doo is Encouraging All Riders to Prioritize Safety and Responsible Riding This Summer

Rhea-AI Summary

Sea-Doo, a brand of BRP Inc. (NASDAQ: DOOO), has launched the Water 101 module of its Responsible Rider Masterclass to promote safety and responsible riding for boaters and personal watercraft (PWC) users. The free online training program, featuring Sea-Doo Ambassador Daniel "Aqua Dan" do Nascimento, focuses on three key pillars: riding etiquette, environment, and safety.

The initiative provides essential safety tips including smart trip planning, maintaining focus while riding, environmental protection measures, proper safety gear usage, and respecting fellow riders. The program, developed in partnership with Tread Lightly!, follows the successful launch of Snow 101 in February 2025 and aims to ensure long-term enjoyment of personal watercraft while prioritizing safety on the water.

The Responsible Rider Masterclass Water 101 Module, powered by BRP, is Now Live

VALCOURT, QC, May 23, 2025 /PRNewswire/ - As summer is right around the corner, Sea-Doo, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO), is inviting all boaters and personal watercraft (PWC) riders to prioritize safety on the water all season long. Sea-Doo takes safe riding seriously and, through BRP's Responsible Rider Program, the team wants to empower all riders to ride responsibly regardless of whether they are on the ocean, a lake or a river. To do so, Sea-Doo is announcing the launch of the Water 101 module of the Responsible Rider Masterclass and sharing tips to ensure a safe and fun summer on the water.

"As a leader in the personal watercraft industry, we have a responsibility to mobilize the community and encourage responsible riding. Sea-Doo wants to ensure that riders can enjoy personal watercraft for years to come," says Jérémi Doyon-Roch, Global Marketing Director, Sea-Doo, Ski-Doo and Lynx at BRP. "As the season begins, it is our goal to offer riders the tools and resources needed to enjoy days on the water safely with family and friends."

The Responsible Rider Masterclass, Powered by BRP.

BRP and Tread Lightly! launched the Responsible Rider Masterclass in February of 2025 with its first module, Snow 101. With the boating season approaching, the Water 101 module is now live and aims to equip boaters and PWC riders of all levels with the knowledge they need to ride responsibly and lead by example. The short and free online training features Sea-Doo Ambassador Daniel "Aqua Dan" do Nascimento and is based on BRP's three Responsible Rider pillars: riding etiquette, environment and safety.

5 Tips to Ride Responsibly All Summer Long

While personal watercraft and pontoons are sound and reliable machines, following some basic safety practices drastically reduces the likelihood of preventable incidents occurring on the water. Here are just a few of the many tips to keep in mind:

1. Plan Smart: Before you ride, make sure to check local laws, be prepared for the weather, and download a marine app like BRP GO! to find safe places to discover. Follow the rules of the water and slow down in restricted speed areas.
2. Heads Up: Always stop before checking your phone or GPS. Keep it sealed in a dry compartment while underway. Don't mix recreation with drugs and alcohol and be aware of fatigue.
3. Protect the Playground: Clean, drain and dry your watercraft after every ride to stop invasive species. Stay away from protected zones such as coral reefs, and be mindful of not disturbing marine ecosystems. Bring a mesh bag for trash and leave every place better than you found it!
4. Ride Safe: Always wear neoprene shorts under your personal floating device (PFD) to stay protected on the water. Make sure your gear is properly sized and that your PFD is PWC specific and Coast Guard-approved. Attach the emergency engine cut-off lanyard to your PFD.
5. Respect Fellow Riders: Keep a safe distance from other boats and PWCs, and yield to non-motorized watercraft. Pay attention to noise levels in residential areas.

Learn more about personal watercraft safety here.

About BRP

BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.

www.brp.com
@BRPNews

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sea-doo-is-encouraging-all-riders-to-prioritize-safety-and-responsible-riding-this-summer-302464000.html

SOURCE BRP Inc.

FAQ

What is BRP's Water 101 Responsible Rider Masterclass program?

Water 101 is a free online training module launched by Sea-Doo (BRP) that teaches boaters and PWC riders about responsible riding, focusing on etiquette, environment, and safety. It features Sea-Doo Ambassador Daniel 'Aqua Dan' do Nascimento.

What are the main safety tips provided by Sea-Doo (DOOO) for summer water activities?

Sea-Doo's main safety tips include: planning trips smartly, staying focused while riding, protecting the environment, wearing proper safety gear (including PWC-specific PFDs), and maintaining safe distance from other watercraft.

When did BRP (DOOO) launch the Responsible Rider Masterclass program?

BRP launched the Responsible Rider Masterclass in February 2025 with Snow 101, followed by the Water 101 module in May 2025.

What environmental protection measures does Sea-Doo recommend for watercraft users?

Sea-Doo recommends cleaning, draining, and drying watercraft after each use to prevent invasive species spread, avoiding protected zones like coral reefs, being mindful of marine ecosystems, and carrying mesh bags for trash collection.