Dotdigital Group plc reports developments tied to its AI-powered customer experience and data platform, audience growth tools and digital marketing channels. Company news covers the expansion of its CXDP through the acquisition of Alia Software Inc., an AI-powered pop-up and email/SMS list-growth platform built for Shopify merchants.
Recurring news themes include Shopify ecosystem expansion, web conversion, first-party and zero-party data capture, email and SMS audience growth, AI-assisted personalisation, cross-sell opportunities and recurring-revenue software capabilities for brands using digital marketing automation.
Dotdigital (AIM: DOTDF) announced on 4 March 2026 the acquisition of Alia Software, an AI-driven Shopify pop-up and email/SMS list-growth platform. The deal adds on-site conversion capabilities, expands Shopify coverage and recurring revenue, and includes $30m initial consideration with up to $60m total payment tied to performance.