Dotdigital Group (DOTDF) Stock Price, News & Analysis
Company Description
Dotdigital Group plc (DOTDF) provides an AI-powered customer experience and data platform, or CXDP, for intelligent, personalised marketing at scale. The company’s platform is used to support digital marketing programs that combine customer data, audience growth, targeting, automation and activation across channels such as email and SMS. Company materials identify Dotdigital by the AIM ticker DOTD, while DOTDF represents the issuer in this symbol context.
Dotdigital’s business is centered on helping brands turn customer and visitor data into marketing interactions. Its CXDP is described as a data and engagement platform for capturing first-party and zero-party data, building known audiences and activating that information through digital marketing channels. The platform’s role sits at the intersection of marketing technology, customer experience software, data management and campaign automation.
The company expanded its platform through the acquisition of Alia Software Inc., an AI-powered pop-up and email/SMS list-growth platform built exclusively for merchants on Shopify. Alia adds web conversion and list-growth capabilities that are designed to convert anonymous website visitors into known customers. The acquired product category strengthens Dotdigital’s ability to capture data at the start of the customer journey and connect that data to marketing programs across email, SMS and other digital channels.
Dotdigital’s confirmed operating focus includes AI-assisted personalisation, on-site engagement, audience growth, email and SMS list building, zero-party data capture, Shopify merchant integrations and cross-sell opportunities within its customer experience and data platform. The company describes these capabilities as part of a recurring-revenue software model tied to brands’ demand for owned audience data, marketing automation and more targeted digital communication.
Stock Performance
Dotdigital Group (DOTDF) stock last closed at $0.5576. Over the past 12 months, the stock has lost 42.4%. At a market capitalization of $169.1M, DOTDF is classified as a micro-cap stock with approximately 303.2M shares outstanding.
Latest News
Dotdigital Group has 1 recent news article. Key topics include acquisition. View all DOTDF news →
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Short Interest History
Short interest in Dotdigital Group (DOTDF) currently stands at 2.0 thousand shares, up 66.2% from the previous reporting period, representing 0.0% of the float. Since September 2025, short interest has decreased by 96.0%. This relatively low short interest suggests limited bearish sentiment. With 1000.0 days to cover, it would take significant time for short sellers to close their positions based on average trading volume.
Days to Cover History
Days to cover for Dotdigital Group (DOTDF) currently stands at 1000.0 days. This elevated days-to-cover ratio indicates it would take over two weeks of average trading volume for short sellers to exit their positions, suggesting potential for a short squeeze if positive news emerges. The days to cover has increased 96.9% over the past year, indicating improving liquidity conditions. The ratio has shown significant volatility over the period, ranging from 1.0 to 1000.0 days.
DOTDF Company Profile & Sector Positioning
Dotdigital Group (DOTDF) operates in the Software - Application industry within the broader Technology sector and is listed on the OTC Link.