dotdigital Group Plc (DOTDF) Stock Price, News & Analysis
What Changed
Price Move History
- Daily moves over 5%
- 7 20 sessions, October 24, 2025 to October 19, 2026
- Largest daily move
- -16% close of February 17, 2026
Company Description
Dotdigital Group plc (DOTDF) provides an AI-powered customer experience and data platform, or CXDP, for intelligent, personalised marketing at scale. The company’s platform is used to support digital marketing programs that combine customer data, audience growth, targeting, automation and activation across channels such as email and SMS. Company materials identify Dotdigital by the AIM ticker DOTD, while DOTDF represents the issuer in this symbol context.
Dotdigital’s business is centered on helping brands turn customer and visitor data into marketing interactions. Its CXDP is described as a data and engagement platform for capturing first-party and zero-party data, building known audiences and activating that information through digital marketing channels. The platform’s role sits at the intersection of marketing technology, customer experience software, data management and campaign automation.
The company expanded its platform through the acquisition of Alia Software Inc., an AI-powered pop-up and email/SMS list-growth platform built exclusively for merchants on Shopify. Alia adds web conversion and list-growth capabilities that are designed to convert anonymous website visitors into known customers. The acquired product category strengthens Dotdigital’s ability to capture data at the start of the customer journey and connect that data to marketing programs across email, SMS and other digital channels.
Dotdigital’s confirmed operating focus includes AI-assisted personalisation, on-site engagement, audience growth, email and SMS list building, zero-party data capture, Shopify merchant integrations and cross-sell opportunities within its customer experience and data platform. The company describes these capabilities as part of a recurring-revenue software model tied to brands’ demand for owned audience data, marketing automation and more targeted digital communication.
Stock Performance
dotdigital Group Plc (DOTDF) closed at $0.7346 on October 19, 2026. In the week to October 19, 2026, the price gained 2.9%.
Latest News
dotdigital Group Plc has 1 recent news article. Of the recent coverage, 0 articles coincided with positive price movement and 1 with negative movement. Key topics include acquisition. View all DOTDF news →
SEC Filings
Short Interest History
Short interest in dotdigital Group Plc (DOTDF) currently stands at 7.9 thousand shares, up 554.8% from the previous reporting period, representing 0.0% of the float. Since November 2025, short interest has decreased by 17.7%.
Days to Cover History
Days to cover for dotdigital Group Plc (DOTDF) currently stands at 6.7 days, down 99.3% from the previous period. The ratio is the reported short interest divided by the average daily trading volume. Since November 2025, the figure has decreased by 99.3%. Across the settlements charted above, it has ranged from 1.0 to 1000.0 days.
DOTDF Company Profile & Sector Positioning
dotdigital Group Plc (DOTDF) operates in the Software - Application industry within the broader Technology sector and is listed on the OTC.
Investors comparing DOTDF often look at related companies in the same sector, including MCAP Inc (MCAP), Smart Eye Aktiebolag AK (SMTEF), Cloopen Grp Holdings Ltd (RAASY), AmeriTrust Fncl Techs Inc (AMTFF), and GrocerIQ Holdings Inc (GRIQ). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate DOTDF's relative position within its industry.