Dover Fueling Solutions Launches 4Court Media, Giving Advertisers and Retailers a New Way to Engage Consumers at the Fuel Dispenser

Rhea-AI Summary

Dover (NYSE: DOV) on Dec 16, 2025 launched 4Court Media, a retail media network that serves ads on Wayne Ovation fuel dispenser screens to connect brands with consumers at the pump.

The network already has 1,500+ locations and 13,000 screens live across U.S. DMAs, offers turnkey ad sales and retailer-managed promos, and targets fueling touchpoints to drive in-store visits and basket growth. DFS says partners and programmatic channels provide buying access, and expansion will focus on the U.S. and Canada.

Positive

• 1,500+ locations and 13,000 screens live on Wayne dispensers
• Turnkey ad service that can generate incremental revenue for retailers
• Supports retailers prioritizing promotion tech (+36%) and digital signage (+34%)

Negative

• None.

Key Figures

Network locations more than 1,500 locations 4Court Media footprint on Wayne fuel dispensers

Screen count 13,000 screens 4Court Media live screens on Wayne fuel dispensers

Dispenser display size 27-inch displays Wayne Ovation high definition fuel dispenser screens

Dispenser display size 12-inch displays Wayne Ovation high definition fuel dispenser screens

Planned promo/ad tech investment 36% Reported intended increase in promotion and advertising technology spend

Planned digital signage investment 34% Reported intended increase in digital signage investment over next two years

Market Reality Check

$196.61 Last Close

Volume Volume 1,190,821 is 1.07x the 20-day average of 1,114,082, indicating slightly elevated activity before this news. normal

Technical Price at $201.30, trading above 200-day MA of $177.91 and 9.45% below the 52-week high of $222.31.

Peers on Argus

DOV was up 1.09% while key peers were mixed: IR -0.61%, PNR -1.26%, XYL +0.33%, GGG +0.72%, SYM -3.88%, suggesting a company-specific move rather than a broad sector trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 03	Product launch	Positive	+0.2%	Launch of new SWEP brazed plate heat exchangers for data center cooling.
Nov 25	Conference appearance	Neutral	+0.1%	CEO scheduled to present at UBS Global Industrials and Transportation Conference.
Nov 19	Product launch	Positive	-0.9%	Vehicle Service Group introduced new 2-post lift with AV arms in EMEA.
Nov 17	Management change	Neutral	-1.7%	Duravant CEO retirement and appointment of new CEO effective January 2026.
Nov 12	Product enhancement	Positive	-0.9%	Markem-Imaje launched enhanced inkjet printer configuration for high-speed uses.

Pattern Detected

Recent product and business updates have led to relatively modest one-day moves, with some product launches followed by small negative reactions despite constructive news.

Recent Company History

Over the last few months, DOV-related businesses have announced multiple product launches and corporate updates, including new heat exchangers on Dec 3, 2025, an investor conference appearance on Dec 2, 2025, a new vehicle lift for the EMEA market on Nov 19, 2025, a leadership transition at Duravant effective Jan 5, 2026, and an enhanced industrial printer on Nov 12, 2025. One-day price reactions to these items ranged from about -1.68% to +0.19%, indicating generally contained responses to operational news.

Market Pulse Summary

This announcement highlights DOV’s expansion into a media-oriented revenue stream via 4Court Media, leveraging more than 1,500 locations and 13,000 screens on Wayne dispensers. The move connects advertisers with consumers at a frequent retail touchpoint while offering retailers turnkey ad monetization and promotion tools. In context of recent product-focused news with generally modest price impacts, investors may watch for disclosures on ad sales traction, retailer adoption, and how this network supports broader in-store growth strategies.

Key Terms

retail media network technical

"4Court Media™, a retail media network designed to connect brands"

A retail media network is a shopping platform’s own advertising channel that lets brands pay to show ads, promotions, or product placements directly to the platform’s shoppers. Think of a store turning its aisles and checkout counters into billboard space it sells to manufacturers; for investors, it matters because it creates a high-margin, recurring revenue stream tied to customer traffic and data, which can boost profitability and valuation.

AI-generated analysis. Not financial advice.

DOWNERS GROVE, Ill., Dec. 16, 2025 /PRNewswire/ -- Dover Fueling Solutions ("DFS"), a part of Dover (NYSE: DOV) and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, today announced the launch of 4Court Media™, a retail media network designed to connect brands with consumers at the fuel dispenser.

4Court Media gives endemic and non-endemic advertisers access to a broad range of fueling retailers, including thousands of independent operators that are traditionally harder to reach through national media buys. 4Court Media's retail media network primarily operates on Wayne Ovation® fuel dispenser screens, including its 27-inch and 12-inch high definition displays, to deliver vivid, multimedia content that captures the attention of consumers during their fueling experience.

For retailers, 4Court Media provides a turnkey, fully managed media service that delivers an engaging forecourt experience while generating incremental revenue through ad sales. Retailers can also integrate their own promotional content alongside national ads, creating a flexible platform to highlight store offerings, loyalty programs, and seasonal campaigns, which helps drive consumers inside and increase in-store sales.

With more than 1,500 locations and 13,000 screens already live on Wayne® fuel dispensers across all major demographic market areas (DMAs) nationwide, 4Court Media has quickly become one of the fastest-growing retail media networks. Backed by Wayne dispenser screens and North American footprint, the network gives advertisers a credible new alternative for reaching consumers at the dispenser in a category that has historically offered limited choice. Fueling remains one of the most frequent customer touchpoints in convenience retail, presenting a strong opportunity to drive foot traffic, increase basket size, and support retailers' broader in-store strategies.

"4Court Media is driving real momentum within the forecourt media landscape," said Dan Seymour, Commercial Partnership Lead for 4Court Media. "Advertisers finally have a scalable, high-quality alternative for engaging consumers at the dispenser. With DFS's nationwide reach and rapid site growth, 4Court Media delivers the choice and flexibility brands have been waiting for."

DFS' newly released Retail Rewired: 2026 Fuel & Convenience Trends Report highlights retailers' growing focus on strengthening the fuel-to-store journey, with top conversion tactics including discounts and promotions, enhanced food and beverage options, and personalized loyalty programs. The report also suggests that retailers plan to significantly increase their investment in promotion and advertising technology (36%) and digital signage (34%) over the next two years. 4Court Media is positioned to support these priorities by delivering timely, relevant messages at the exact moment retailers have the best opportunity to influence shopper behavior.

"DFS has been shaping forecourt technology for over a century, and 4Court Media represents the next evolution of advertising leadership," said Kendra Keller, Vice President and General Manager, North America, for DFS. "By combining our solutions with a fast-growing retail media network, we're giving advertisers a powerful way to reach highly engaged consumers and providing retailers a proven tool to drive foot traffic and in-store sales at a pivotal moment of purchase decision-making."

Supported by multiple media sales and programmatic partners, 4Court Media provides brands and agencies with seamless access to its network through existing buying channels. DFS will continue to expand the network's capabilities and scale, with a focus on the U.S. and Canada markets.

About Dover Fueling Solutions:

Dover Fueling Solutions^® (DFS) is part of Dover Corporation and a leading provider of advanced energy dispensing equipment, electronic automation, point-of-sale and payment systems, automatic tank gauging and subscription solutions to fueling and convenience retail customers worldwide. Comprised of brands Wayne®, Tokheim®, OPW®, ProGauge™, Fairbanks®, AvaLAN Networks™, LIQAL®, Bulloch Technologies®, and SiteIQ™, DFS is dedicated to offering a broad range of solutions that power vehicles, including conventional fuel and clean energy products that support gasoline, diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV chargers. Headquartered in Austin, TX, DFS has a strong global manufacturing and technology development presence, including facilities in Brazil, Canada, China, India, Italy, Poland, Belgium, the Netherlands, the United Kingdom and the United States. For more information about DFS, visit www.doverfuelingsolutions.com.

About Dover:

Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 70 years, our team of approximately 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV." Additional information is available at dovercorporation.com.

Dover Fueling Solutions Contact:
Amy Cearley, Director of Marketing & Communications
(512) 484-4259
amy.cearley@doverfs.com 

Dover Media Contact:
Adrian Sakowicz, VP, Communications    
(630) 743-5039    
asakowicz@dovercorp.com     

Dover Investor Contact:
Jack Dickens, VP, Investor Relations
(630) 743-2566
jdickens@dovercorp.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/dover-fueling-solutions-launches-4court-media-giving-advertisers-and-retailers-a-new-way-to-engage-consumers-at-the-fuel-dispenser-302643757.html

SOURCE Dover

FAQ

What is 4Court Media launched by Dover (DOV) on December 16, 2025?

4Court Media is a retail media network that serves multimedia ads on Wayne Ovation fuel dispenser screens to reach consumers at the pump.

How many locations and screens does Dover's 4Court Media have live?

4Court Media has over 1,500 locations and about 13,000 screens live on Wayne fuel dispensers.

How can retailers use 4Court Media to boost sales for Dover (DOV)?

Retailers can run national ads and integrate their own promos, loyalty messages, and seasonal offers to drive foot traffic and in-store sales.

Which Dover (DOV) fuel dispensers display 4Court Media ads?

The network primarily operates on Wayne Ovation fuel dispenser screens, including 27-inch and 12-inch high-definition displays.

Can advertisers buy 4Court Media inventory programmatically for Dover (DOV)?

Yes; 4Court Media is supported by multiple media sales and programmatic partners to provide access through existing buying channels.

Where will Dover expand 4Court Media after launch?

Dover intends to continue scaling 4Court Media with a focus on the U.S. and Canada markets.