Markem-Imaje Launches Ultraply Range of Print and Apply Consumables Catering to Scannable 2D Barcode Demand

Rhea-AI Summary

Markem-Imaje, a Dover (NYSE: DOV) company, has launched its new Ultraply range of ribbons and self-adhesive labels, designed to meet increasing demand for high-quality, phone-scannable 2D barcodes in e-commerce and direct-to-consumer operations. The range includes four solutions: Ultraply Premium for demanding applications, Ultraply Performance for versatile use, Ultraply Prime for cost-effective solutions, and Ultraply Direct for high-speed labeling.

The products are optimized for Print and Apply (P&A) labelers, offering solutions from basic to complex case and pallet operations. The range focuses on delivering readable and durable 1D and 2D codes that comply with food regulations while maximizing printhead life and minimizing waste.

Positive

• Launch of new product line addressing growing e-commerce market demand
• Product complies with stringent food regulations
• Offers cost and operational efficiency through reduced waste and extended printhead life

Negative

• None.

Insights

Market Research Analyst

The launch of Ultraply consumables range represents an incremental product development rather than a major market catalyst. While addressing the growing e-commerce and DTC trends through improved 2D barcode capabilities, this product line extension is unlikely to materially impact Dover's financial performance given Markem-Imaje's position as just one of many subsidiaries. The focus on operational efficiency and regulatory compliance is positive but standard for the industry. The four-tiered product strategy (Premium, Performance, Prime, Direct) shows good market segmentation but lacks revolutionary features that would drive significant market share gains. This launch aligns with Dover's steady operational execution but doesn't constitute a meaningful growth driver for a $27.5B market cap industrial conglomerate.

DOWNERS GROVE, Ill., Dec. 11, 2024 /PRNewswire/ -- Markem-Imaje, part of Dover (NYSE: DOV) and a global provider of end-to-end supply chain solutions and industrial marking and coding systems, today announced the launch of its Ultraply ribbons and self-adhesive labels range. With its innovative Print and Apply (P&A) labelers, the new range addresses growing demand for high-quality, phone scannable 2D barcodes driven by the exponential rise of e-commerce and direct-to-consumer (DTC) models.

The Ultraply range is designed to optimize the use of Markem-Imaje P&A labelers, offering prime solutions from basic to complex case and pallet operations. In addition to delivering readable and durable 1D and 2D codes that are compliant with the most stringent food regulations, Ultraply consumables maximize printhead life, minimize waste and reduce resource use, all while being safe to handle.

Among the four Ultraply solutions now available, Ultraply Premium ribbons and labels are ideal for the most exacting applications, such as those requiring high levels of rub or solvent resistance, and suited for synthetic label materials. Ultraply Performance consumables offer versatility to produce durable codes on a wide range of materials. Ultraply Prime provides a cost-effective solution with reliable code quality and optimized performance. Ultraply Direct self-adhesive labels deliver high-speed labeling without compromising quality.

"E-commerce growth has made high-quality, phone scannable codes, such as QR codes, essential for faster production speeds and streamlined operations," says Andy Gray, Marketing Manager at Markem-Imaje. "The Ultraply consumables range perfectly caters to today's business demands while offering flexibility for different labeling needs and budgets."

About Markem-Imaje:

Markem-Imaje, a wholly owned subsidiary of the US-based Dover Corporation is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, and print and apply label systems. Markem-Imaje provides global reach to over 50,000 customers with 30 subsidiaries, 6 technology centers, several equipment repair centers and manufacturing plants with the most comprehensive marking and coding portfolio available in the marketplace. Visit www.markem-imaje.com for further information.

About Dover:

Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV." Additional information is available at dovercorporation.com.

Markem-Imaje Contact:
Viktor Hermansson
+34 627 80 86 10
vhermansson@markem-imaje.com 

Dover Media Contact:
Adrian Sakowicz, VP, Communications    
(630) 743-5039    
asakowicz@dovercorp.com     

Dover Investor Contact:
Jack Dickens, VP, Investor Relations
(630) 743-2566
jdickens@dovercorp.com

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SOURCE Dover

FAQ

What is the new Ultraply range launched by Dover's Markem-Imaje (DOV)?

The Ultraply range is a new line of ribbons and self-adhesive labels designed for Print and Apply labelers, offering solutions for high-quality, phone-scannable 2D barcodes in e-commerce applications.

How many product variants are available in Markem-Imaje's new Ultraply range (DOV)?

The Ultraply range includes four variants: Ultraply Premium, Ultraply Performance, Ultraply Prime, and Ultraply Direct, each serving different labeling needs and budgets.

What are the key benefits of Dover's (DOV) new Ultraply consumables range?

The key benefits include maximized printhead life, minimized waste, reduced resource use, safe handling, and compliance with stringent food regulations while delivering readable and durable 1D and 2D codes.

Which Ultraply product is best suited for high-speed labeling applications (DOV)?

Ultraply Direct self-adhesive labels are specifically designed for high-speed labeling applications without compromising quality.