Holland America Line Cruised Through the 99th Macy's Thanksgiving Day Parade® with Alaska-Themed Float Featuring Singer-Songwriter Jewel

Rhea-AI Summary

Holland America Line (CCL) debuted a first-time Alaska-themed float in the 99th Macy's Thanksgiving Day Parade on Nov. 27, 2025, featuring singer-songwriter Jewel and the largest kinetic sculpture in Parade history. The float depicted glaciers, Denali Lodge, wildlife, and salmon to highlight Holland America Line's Alaska cruises and overland Cruisetours.

The display promoted the Global Fresh Fish Program and CSI certification for sustainably sourced Alaskan seafood, and referenced the line's upcoming 80th anniversary of Alaska exploration in 2027 and its 79th season (summer 2026) itineraries.

News Market Reaction – CCL

+1.38%

1 alert

+1.38% News Effect

On the day this news was published, CCL gained 1.38%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Macy's Parade edition: 99th Macy's Thanksgiving Day Parade Alaska exploration tenure: 80 years Current Alaska season: 79th season (summer 2026) +4 more

7 metrics

Macy's Parade edition 99th Macy's Thanksgiving Day Parade Event where Holland America Line float appeared

Alaska exploration tenure 80 years Holland America Line Alaska exploration milestone in 2027

Current Alaska season 79th season (summer 2026) Season preceding 80th year of Alaska operations

Ships in Alaska 2026 6 ships Summer 2026 deployments April–September

Cruise duration range 7–28 days Alaska itineraries April–September 2026

Featured cruise length 7 days 7-Day Alaska Explorer cruise visiting Glacier Bay National Park

Cruisetour duration range 9–17 days Holland America Line signature Alaska Cruisetours

Market Reality Check

Price: $28.53 Vol: Volume 23,912,734 is 1.22...

normal vol

$28.53 Last Close

Volume Volume 23,912,734 is 1.22x the 20-day average of 19,643,819, indicating elevated interest ahead of/around this branding news. normal

Technical Trading above the 200-day MA at 25.68, while sitting 15.12% below the 52-week high of 32.8 and 84.74% above the 52-week low of 15.07.

Peers on Argus

Travel/cruise peers also showed gains: CUK +5.38%, RCL +6.03%, EXPE +2.77%, VIK ...

Travel/cruise peers also showed gains: CUK +5.38%, RCL +6.03%, EXPE +2.77%, VIK , while TCOM was roughly flat at +0.07%. This points to a broader positive move in travel-related names alongside CCL.

Historical Context

5 past events · Latest: Dec 10 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 10	Earnings call notice	Neutral	+3.0%	Scheduled December 19, 2025 fourth‑quarter earnings conference call with analysts.
Dec 10	Product enhancement	Positive	+3.0%	Announced 2027 Alaska Cruisetours with $70M Denali Lodge upgrade and booking incentives.
Dec 09	Promotional sale	Positive	-1.9%	Princess Cruises 2026 Wave Season sale with fare discounts and savings offers.
Dec 09	Promotional offer	Positive	-1.9%	Cunard Wave Season campaign with up to $600 onboard credit and perks.
Dec 04	Promotional campaign	Positive	+0.2%	Seabourn "Explore More Event" with fare savings and up to $1,000 shipboard credit.

Pattern Detected

Recent promotional and marketing-focused releases have produced mixed reactions, with three events seeing modest gains and two similar commercial offers coinciding with mild declines, suggesting no consistent pattern for these campaign-style announcements.

Recent Company History

Over the last few months, news flow has centered on commercial campaigns and product offerings across Carnival’s brands. Seabourn, Cunard and Princess each launched Wave Season or promotional events with varying onboard credits and fare discounts, while Holland America announced a $70 million Denali Lodge upgrade and dining incentives. A recent announcement scheduled the Dec 19, 2025 fourth‑quarter earnings call. Price reactions have been modest, with a mix of small gains and pullbacks, framing today’s Alaska‑themed parade float as another brand-building milestone rather than a fundamental shift.

Market Pulse Summary

This announcement highlights Holland America Line’s Alaska‑focused brand push via a high‑visibility ...

Analysis

This announcement highlights Holland America Line’s Alaska‑focused brand push via a high‑visibility float in the 99th Macy’s Thanksgiving Day Parade, featuring Jewel and emphasizing glaciers, wildlife and sustainable seafood. It reinforces Carnival’s long Alaska history, with six ships planned for the 79th season and itineraries from 7–28 days. In context of recent promotional news across its brands, investors may watch how such marketing supports demand for Alaska cruises and Cruisetours into the 2026–2027 seasons.

Key Terms

kinetic sculpture, sustainable seafood, certified seafood international (csi) certification

3 terms

kinetic sculpture technical

"with the largest kinetic sculpture in Parade history"

A kinetic sculpture is a piece of artwork designed to move, either by wind, motors, or human interaction, combining form and motion like a windmill or an interactive fountain. For investors, kinetic sculptures matter because they are tangible assets and public-facing installations that can enhance a property’s appeal, support branding and customer engagement, and influence foot traffic or perceived value—similar to how a well-placed sign or storefront display attracts attention.

sustainable seafood technical

"confirming its ships serve sustainable seafood sourced fresh from local"

Seafood produced or caught using methods that keep fish populations and ocean habitats healthy over the long term, avoid overfishing, and reduce harm to other marine life and water quality. Investors care because sustainable practices help ensure steady future supply, lower the risk of costly fines or bans, meet growing consumer demand for responsible products, and protect brand value—similar to maintaining a factory so it keeps running profitably for years.

certified seafood international (csi) certification regulatory

"the only cruise line to achieve Certified Seafood International (CSI) certification"

A Certified Seafood International (CSI) certification is a third-party label indicating that a seafood producer, processor, or supplier meets specific standards for food safety, traceability, and often responsible sourcing. For investors, CSI certification signals lower risk of costly recalls, regulatory problems, or market access barriers and can enhance a company’s reputation and price premiums, much like a well-known quality seal that helps products sell more easily and reliably.

AI-generated analysis. Not financial advice.

First-time float wows as glaciers, wildlife and scenery come to life with the largest kinetic sculpture in Parade history 

SEATTLE, Nov. 27, 2025 /PRNewswire/ -- It was smooth sailing as Holland America Line's float cruised through the streets of New York this morning in the 99^th Macy's Thanksgiving Day Parade^®. The Alaska-themed showstopper featured multi-platinum singer-songwriter Jewel — an Alaska native — who performed her hit "You Were Meant For Me" during the television broadcast in front of iconic Macy's Herald Square flagship.

Designed to bring the wonders of Alaska to life in the Big Apple, the float dazzled millions of attendees and viewers at home with the largest kinetic sculpture in Parade history. The scene depicted Alaska's stunning glaciers, abundant wildlife, fresh fish cuisine and Denali National Park — all signature experiences during a Holland America Line cruise and overland tour to The Great Land.

"As a first-time participant in the Macy's Thanksgiving Day Parade, it was an honor to showcase the essence and awe of Alaska — a destination that is at the heart of Holland America Line," said Kacy Cole, chief marketing officer for Holland America Line. "Thanksgiving is a time of gratitude, and we are thankful not only to join this iconic holiday tradition, but also to share the wonder of Alaska with millions of viewers just as we have with our guests for nearly 80 years."

Escorted along the Parade route by Macy's team members and their families decked out as fishermen, the Holland America Line float was a moving work of artistry. The design was centered around Holland America Line Denali Lodge at the doorstep to Denali National Park and Preserve and North America's tallest mountain. The float appeared to glide through the ocean, surrounded by marine life and salmon leaping through waves that moved in a rhythmic flow. Sculpted animals synonymous with the state — including bears, moose, eagles and wolves — were placed throughout the display.

The float also showcased Holland America Line's Global Fresh Fish Program, bringing fresh, locally Alaskan-sourced fish from port to plate in under 48 hours. Through its partnership with the Alaska Seafood Marketing Institute, Holland America is the only cruise line to achieve Certified Seafood International (CSI) certification, confirming its ships serve sustainable seafood sourced fresh from local Alaskan fishermen. 

Celebrating Alaska Since Before Statehood
In 2027, Holland America Line will mark 80 years of Alaska exploration that began before Alaska was a state. In its 79th season, which is the summer of 2026, six ships will explore the region from April through September on itineraries ranging from seven to 28 days, including the popular 7-Day Alaska Explorer cruise visiting Glacier Bay National Park. Guests will have the option to sail roundtrip from Seattle, Washington; roundtrip from Vancouver, British Columbia, Canada; or between Vancouver and Whittier (Anchorage), Alaska.

Travelers looking for a more in-depth experience can embark on a Holland America Line signature Cruisetour that combines a cruise with an overland tour to Denali National Park — and with some tours including a journey up to the Yukon. Holland America Line remains the only cruise line to include the Yukon on overland tours.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising. 

CONTACT:	Bill Zucker
PHONE:	800-637-5029, 206-626-9890
EMAIL:	pr@hollandamerica.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/holland-america-line-cruised-through-the-99th-macys-thanksgiving-day-parade-with-alaska-themed-float-featuring-singer-songwriter-jewel-302627761.html

SOURCE Holland America Line

FAQ

What did Holland America Line (CCL) showcase in the Macy's Thanksgiving Day Parade on Nov. 27, 2025?

A first-time Alaska-themed float with the largest kinetic sculpture in Parade history, featuring Jewel and scenes of glaciers, wildlife, and Denali Lodge.

How did Holland America Line highlight its seafood program during the Nov. 27, 2025 parade?

The float showcased the Global Fresh Fish Program and noted CSI certification for serving sustainably sourced Alaskan seafood brought from port to plate in under 48 hours.

When will Holland America Line mark 80 years of Alaska exploration and what season is referenced for 2026?

The company will mark 80 years in 2027 and referenced its 79th season as summer 2026 with Alaska itineraries.

What Alaska cruise options did Holland America Line mention for summer 2026?

Itineraries ranging from seven to 28 days, including a 7-Day Alaska Explorer to Glacier Bay, with roundtrip Seattle, roundtrip Vancouver, or Vancouver-to-Whittier sailings.

Does Holland America Line offer overland Cruisetours to Denali and the Yukon?

Yes; Holland America Line promotes signature Cruisetours combining a cruise with an overland tour to Denali National Park, with some tours including the Yukon.

Where can travelers get more information about Holland America Line bookings and itineraries?

Travelers can consult a travel advisor, call 1-877-SAIL HAL (877-724-5425), or visit hollandamerica.com for details.