MobiFone Launches Saymee, a Gen Z-Focused Digital Brand, with Amdocs connectX
Amdocs (NASDAQ:DOX) announced that Vietnamese telecom operator MobiFone has launched Saymee, a new digital brand targeting Gen Z subscribers, powered by Amdocs' connectX cloud-native SaaS platform.
The Saymee offering includes features like free GPT chat and loyalty programs, leveraging connectX's "telco-in-a-box" platform powered by AWS. The solution enables MobiFone to quickly launch new offers, improve operational efficiency, and manage multiple mobile subscription plans through comprehensive SaaS features including catalog management, subscription services, mobile app, and integration of local payment systems.
Amdocs (NASDAQ:DOX) ha annunciato che l'operatore telefonico vietnamita MobiFone ha lanciato Saymee, un nuovo marchio digitale rivolto agli abbonati della Generazione Z, supportato dalla piattaforma cloud-native SaaS connectX di Amdocs.
L'offerta Saymee include funzionalità come chat GPT gratuita e programmi fedeltà, sfruttando la piattaforma "telco-in-a-box" di connectX basata su AWS. La soluzione consente a MobiFone di lanciare rapidamente nuove offerte, migliorare l'efficienza operativa e gestire diversi piani di abbonamento mobile attraverso funzionalità SaaS complete, tra cui gestione del catalogo, servizi di abbonamento, app mobile e integrazione dei sistemi di pagamento locali.
Amdocs (NASDAQ:DOX) anunció que el operador de telecomunicaciones vietnamita MobiFone ha lanzado Saymee, una nueva marca digital dirigida a suscriptores de la Generación Z, impulsada por la plataforma SaaS nativa en la nube connectX de Amdocs.
La oferta Saymee incluye funciones como chat GPT gratuito y programas de fidelidad, aprovechando la plataforma "telco-in-a-box" de connectX potenciada por AWS. La solución permite a MobiFone lanzar nuevas ofertas rápidamente, mejorar la eficiencia operativa y gestionar múltiples planes de suscripción móvil mediante funciones SaaS integrales que incluyen gestión de catálogo, servicios de suscripción, aplicación móvil e integración de sistemas de pago locales.
Amdocs (NASDAQ:DOX)는 베트남 통신사 MobiFone이 Z세대 가입자를 대상으로 하는 새로운 디지털 브랜드 Saymee를 Amdocs의 클라우드 네이티브 SaaS 플랫폼인 connectX를 통해 출시했다고 발표했습니다.
Saymee 서비스는 무료 GPT 채팅 및 로열티 프로그램과 같은 기능을 포함하며, AWS 기반의 connectX "텔코 인 어 박스" 플랫폼을 활용합니다. 이 솔루션은 MobiFone이 빠르게 새로운 서비스를 출시하고 운영 효율성을 향상시키며, 카탈로그 관리, 구독 서비스, 모바일 앱, 현지 결제 시스템 통합 등 포괄적인 SaaS 기능을 통해 다양한 모바일 구독 플랜을 관리할 수 있도록 지원합니다.
Amdocs (NASDAQ:DOX) a annoncé que l'opérateur télécom vietnamien MobiFone a lancé Saymee, une nouvelle marque digitale destinée aux abonnés de la génération Z, propulsée par la plateforme SaaS cloud-native connectX d'Amdocs.
L'offre Saymee comprend des fonctionnalités telles que un chat GPT gratuit et des programmes de fidélité, exploitant la plateforme "telco-in-a-box" connectX alimentée par AWS. Cette solution permet à MobiFone de lancer rapidement de nouvelles offres, d'améliorer l'efficacité opérationnelle et de gérer plusieurs forfaits mobiles via des fonctionnalités SaaS complètes incluant la gestion du catalogue, les services d'abonnement, l'application mobile et l'intégration des systèmes de paiement locaux.
Amdocs (NASDAQ:DOX) gab bekannt, dass der vietnamesische Telekommunikationsanbieter MobiFone Saymee gestartet hat, eine neue digitale Marke, die sich an Gen-Z-Abonnenten richtet und von der cloud-nativen SaaS-Plattform connectX von Amdocs unterstützt wird.
Das Saymee-Angebot umfasst Funktionen wie kostenlosen GPT-Chat und Treueprogramme und nutzt die "Telco-in-a-Box"-Plattform von connectX, die auf AWS basiert. Die Lösung ermöglicht es MobiFone, schnell neue Angebote einzuführen, die Betriebseffizienz zu verbessern und mehrere mobile Abonnementpläne über umfassende SaaS-Funktionen wie Katalogverwaltung, Abonnementdienste, mobile App und Integration lokaler Zahlungssysteme zu verwalten.
- Platform enables rapid launch of new digital services
- Partnership with major telecom operator in Vietnam market
- Solution includes comprehensive SaaS features for operational efficiency
- None.
Insights
Amdocs expands in Vietnam with cloud SaaS platform for MobiFone's Gen Z brand, demonstrating continued execution of its SaaS strategy.
Amdocs has secured a notable implementation win with MobiFone, one of Vietnam's leading mobile operators, providing its connectX cloud-native SaaS platform to power the operator's new Gen Z-focused digital brand, Saymee. This partnership highlights Amdocs' continued penetration into the Southeast Asian market while showcasing its ability to deliver specialized solutions for demographic-targeted service offerings.
The implementation leverages what Amdocs describes as a "telco-in-a-box" solution hosted on AWS, enabling MobiFone to rapidly launch and iterate on services specifically designed for younger, tech-savvy users. The platform's comprehensive feature set—including digital catalog management, subscription services, mobile app capabilities, and integration with local payment systems—addresses the specific operational challenges of launching and managing digital-first service brands.
From a technical perspective, the connectX platform's cloud-native architecture provides MobiFone with critical advantages: faster time-to-market for new services, operational efficiency through automation, and simplified customer journey management. These capabilities are particularly valuable when targeting Gen Z users, who typically have higher expectations for digital experiences and service flexibility.
The deployment also positions Amdocs favorably in the growing MVNO enablement market, as the press release specifically mentions the platform's ability to manage the "dynamic demands of the mobile virtual network operator market." This suggests the solution could have applications beyond MobiFone's immediate Gen Z offering, potentially supporting a multi-brand strategy or third-party MVNO partnerships.
While financial terms remain undisclosed, this implementation represents the type of recurring SaaS revenue that tends to provide more predictable income streams compared to traditional one-time license sales, aligning with the industry-wide shift toward subscription-based business models in the telecom software sector.
Amdocs' connectX platform empowers the Vietnamese telecom operator to deliver tailored digital experiences for the tech-savvy young generation
JERSEY CITY, NJ / ACCESS Newswire / July 1, 2025 / Amdocs (NASDAQ:DOX), a leading provider of software and services to communications and media companies, today announced that MobiFone, a leading mobile network operator in Vietnam, has launched its new digital brand, Saymee, tailored for Gen Z subscribers, powered by the Amdocs connectX cloud-native SaaS (software as a service) platform.
Saymee is a new digital offering and network from MobiFone specifically targeting Gen Z with features like free GPT chat, loyalty program, and more. Leveraging connectX, MobiFone can accelerate the launch of new offers on Saymee, enhance operational efficiency, and simplify customer journeys and management of multiple mobile subscription plans. This enables MobiFone to support the ever-changing requirements of young subscribers and manage the dynamic demands of the mobile virtual network operator (MVNO) market.
ConnectX offers a turnkey "telco-in-a-box" platform powered by Amazon Web Services (AWS), which enables telcos and MVNOs to launch flexible and versatile digital services rapidly. The solution includes a comprehensive SaaS offering, featuring a catalog, subscription services management, a mobile app, and integration of local payment gateways and network aggregators.
"A top priority for telcos is to create and launch standout brands that deliver elevated user experiences, drive business growth and boost profitability," said Anthony Goonetilleke, Group President of Technology, Head of Strategy at Amdocs. "ConnectX is an AI-native telco-in-a-box solution with robust features that enables telcos to craft a complete digital offering with flexibility and minimum risks. We are excited to support MobiFone in designing and delivering unique experiences specifically designed for the digitally savvy young generation."
Supporting Resources
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About Amdocs
Amdocs helps those who build the future to make it amazing. With our market-leading portfolio of software products and services, we unlock our customers' innovative potential, empowering them to provide next-generation communication and media experiences for both the individual end user and enterprise customers. Our employees around the globe are here to accelerate service providers' migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations. Listed on the NASDAQ Global Select Market, Amdocs had revenue of
Amdocs' Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters and years. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general macroeconomic conditions, prevailing level of macroeconomic, business and operational uncertainty, including as a result of geopolitical events or other regional events or pandemics, changes to trade policies including tariffs and trade restrictions, as well as the current inflationary environment, and the effects of these conditions on the Company's customers' businesses and levels of business activity, including the effect of the current economic uncertainty and industry pressure on the spending decisions of the Company's customers. Amdocs' ability to grow in the business markets that it serves, Amdocs' ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, security incidents, including breaches and cyberattacks to our systems and networks and those of our partners or customers, potential loss of a major customer, our ability to develop long-term relationships with our customers, our ability to successfully and effectively implement artificial intelligence and Generative AI in the Company's offerings and operations, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, Amdocs specifically disclaims any obligation to do so. These and other risks are discussed at greater length in Amdocs' filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2024, filed on December 17, 2024, and our Form 6-K furnished for the first quarter of fiscal 2025 on February 18, 2025, and for the second quarter of fiscal 2025 on May 19, 2025.
Media Contacts -
Swati Sharma
Amdocs Public Relations
E-mail: swati.sharma4@amdocs.com
SOURCE: Amdocs Management Limited
View the original press release on ACCESS Newswire
FAQ
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