Direct Digital Holdings, Inc. - DRCT STOCK NEWS

Direct Digital Holdings (Nasdaq: DRCT) AI Council has released its fourth eBook titled 'Responsible AI: A Beginner's Guide' to assist organizations in implementing ethical AI practices. The guide focuses on helping business leaders and tech teams understand and deploy AI systems safely and legally.

The comprehensive resource addresses important aspects including:

• AI risk classification and safeguards
• Five core principles: transparency, fairness, accountability, privacy, and reliability
• Practical governance framework
• Legal compliance with regulations like EU AI Act and California AI Transparency Act
• Business benefits of ethical AI implementation

According to Anu Pillai, Chief Technology Officer at Direct Digital Holdings, the guide aims to demystify responsible AI and prepare organizations for an era where ethical AI implementation becomes a legal and business necessity.

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive 'Best Practices Guide to CTV Advertising' to help marketers navigate Connected TV advertising. The guide comes as CTV spending is projected to reach $33.35 billion this year.

The eBook addresses the shift from traditional linear TV to streaming platforms, offering tactical recommendations for creating impactful CTV campaigns. According to Lindsey Wilkes, SVP of Business Development at Orange 142, nearly all US households now subscribe to streaming services, with over half subscribing to four different platforms.

The guide covers key areas including:

• CTV Opportunity and Market Growth
• Benefits and Challenges of CTV
• Emerging Technologies and Trends
• Data and Privacy Considerations
• Measurement and Attribution Models

Direct Digital Holdings (DRCT) has released 'The Generative AI Roadmap,' the third installment in its AI education series, aimed at helping organizations implement AI strategically and safely. The guide, developed by the DDH AI Council, introduces a progressive framework for AI adoption through four stages:

• Crawl Stage: Focuses on initial experimentation with basic risk guidelines
• Walk Stage: Implements AI for specific use cases with formal processes
• Run Stage: Expands adoption across departments with ROI goals
• Fly Stage: Fully integrates AI into core operations

The roadmap, announced on April 3, 2025, builds upon the company's previous two eBooks and aims to help organizations move beyond isolated AI experiments toward enterprise-wide adoption. Chief Technology Officer Anu Pillai emphasizes the need for intentional AI planning, while VP of Delivery Solutions Christy Nolan highlights the importance of bringing AI use from 'shadows into the spotlight.'

Direct Digital Holdings (DRCT) and its AI Council have released a new guide titled 'Practical Generative AI: Use Cases & Tools for Higher Education Enrollment' to help higher education marketers leverage AI tools for improved enrollment strategies. The guide, launched on March 31, 2025, addresses declining first-year student numbers and increased competition in higher education.

The guide focuses on six key areas:

• AI-powered campaign performance analysis using tools like GA4 and Microsoft Copilot
• Hyper-personalized content creation with ChatGPT and Jasper.ai
• AI-driven lead nurturing through chatbots
• Efficient recruitment event promotion
• Content consistency management across channels
• Data-driven post-course feedback analysis

According to Anu Pillai, Chief Technology Officer at Direct Digital Holdings, the initiative aims to help organizations confidently adopt AI technologies while focusing on amplifying human potential.

Direct Digital Holdings (NASDAQ: DRCT) reported Q4 and full-year 2024 results with full-year revenue of $62.3 million, down 60% from $157.1 million in 2023. The company posted a net loss of $19.9 million for 2024, compared to a $6.8 million loss in 2023.

Q4 2024 revenue was $9.1 million, a 78% decline from $41.0 million in Q4 2023. The sell-side segment saw a 92% decrease to $2.7 million, while buy-side revenue fell 15% to $6.4 million. The significant revenue drop was primarily attributed to a large customer suspension following a defamatory article, though this customer has since restored connection.

Despite challenges, the company launched Colossus Connections to accelerate direct integration efforts and secured new client wins expected to generate $5-10 million in incremental revenue in 2025. Management reiterated 2025 revenue guidance of $90-110 million, with stronger performance expected in the second half as new partnerships come online.

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has announced a strategic partnership with Tourism Economics, an Oxford Economics company, to enhance destination marketing organizations' (DMOs) measurement capabilities.

The collaboration provides DMOs with advanced attribution tools and economic impact dashboards that connect marketing efforts to visitor metrics and economic outcomes. Key features include:

• Tracking visitors from media campaigns and website engagement
• Measuring cost per 1000 visitors
• Analyzing average length of stay
• Calculating economic impact through job creation and tax revenue
• Monitoring point of interest visitation

The partnership leverages Tourism Economics' Media Impact Calculator (MIC) to help DMOs quantify marketing ROI and optimize campaign performance. This solution is particularly valuable for tourism boards seeking to justify budgets and secure stakeholder support through detailed economic impact data.

Direct Digital Holdings (Nasdaq: DRCT), an advertising and marketing technology platform, announced it will release its Q4 and full-year 2024 financial results on Thursday, March 27, 2025 after market close. The company, which operates through Colossus Media and Orange 142, will hold a conference call and webcast at 5:00 PM ET on the same day to discuss the results. Investors can access both the live webcast and replay through the company's investor relations website.

Direct Digital Holdings (Nasdaq: DRCT) has launched a comprehensive guide titled 'Practical Generative AI Use Cases & Tools for DMOs' to help Destination Marketing Organizations (DMOs) implement AI solutions effectively. The guide, released on March 20, 2025, focuses on leveraging AI for improving operational efficiency and marketing efforts.

The guide provides a structured roadmap for DMOs to integrate AI across various functions, including:

• AI-powered meeting preparation and stakeholder research
• Custom destination guide development
• Marketing and social media content creation
• Visual content generation for trade shows
• Social listening and crisis management
• Event & RFP optimization
• Data analysis and performance reporting
• Website optimization

According to Anu Pillai, Chief Technology Officer, AI is now a necessity for DMOs to maximize impact with resources. The guide emphasizes that AI serves as a tool to augment human expertise rather than replace it, helping DMOs enhance engagement and drive economic impact for their destinations.

Direct Digital Holdings (NASDAQ: DRCT) has released 'Best Practices for AI Prompting,' a comprehensive guide developed by their AI Council to optimize generative AI usage while maintaining data security. The guide, announced on March 13, 2025, provides a step-by-step framework for effective prompt engineering.

The guide focuses on key areas including:

• Structuring prompts for optimal AI performance
• Ensuring data security and privacy
• Implementing prompt templates for team consistency
• Advanced prompt techniques for complex tasks
• Output iteration and verification processes

According to Anu Pillai, CTO at Direct Digital Holdings, the guide aims to help organizations maximize AI benefits while minimizing risks. Christy Nolan, VP of Delivery Solutions, emphasized the guide's role in implementing structured AI prompting practices to enhance workflow effectiveness.