Orange 142 and ReachTV Launch First-of-Its-Kind Travel & Tourism Ad Platform
Rhea-AI Summary
Direct Digital Holdings (Nasdaq: DRCT) division Orange 142 and ReachTV announced a strategic partnership on Nov 4, 2025 to create a travel and tourism ad platform combining ReachTV's travel media scale with Orange 142's media planning and performance expertise.
Key assets: ReachTV reaches 50+ million travelers/month, is distributed across 3,500 airport venues and 500,000 hotel rooms; Orange 142 serves 250+ clients. The collaboration will leverage ReachTV's Travel Sync 365 (including >20 million geofenced locations and transaction data) to enable personalized, omnichannel traveler marketing and new revenue opportunities for airports and concessionaires.
Positive
- 50+ million travelers reached per month via ReachTV
- Distribution across 3,500 airport venues and gates
- 500,000 hotel rooms in ReachTV inventory
- Orange 142 serves 250+ travel and tourism clients
- Travel Sync 365 integrates >20 million geofenced locations and transaction data
Negative
- None.
News Market Reaction 4 Alerts
On the day this news was published, DRCT declined 8.28%, reflecting a notable negative market reaction. Argus tracked a peak move of +4.2% during that session. Argus tracked a trough of -4.5% from its starting point during tracking. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $794K from the company's valuation, bringing the market cap to $9M at that time.
Data tracked by StockTitan Argus on the day of publication.
Collaboration unites travel and tourism leaders to connect brands with consumers at every stage of the journey
ReachTV is distributed across 3,500 airport venues and gates, and 500,000 hotel rooms throughout
Through this collaboration, ReachTV gains a dedicated media strategy and performance partner with unmatched expertise in travel and tourism—serving over 250 clients—while Orange 142 gains access to new inventory and valuable data targeting segments allowing them to reach critical audiences for their clients across ReachTV's expansive, omnichannel travel network. Together, the companies are simplifying how brands reach the connected traveler through a scalable model that unites data, content, and context to drive measurable results for travel and tourism marketers.
"This collaboration is about unlocking the full value of the travel ecosystem," said Maria Lowrey, President of Orange 142. "Together, ReachTV and Orange 142—two leaders in the travel and tourism space—are creating a unified platform that empowers brands to reach, inspire, and engage travelers in more meaningful ways, before, during, and after their trip."
"Together, we're building the home of the connected traveler," said Lynnwood Bibbens, ReachTV Founder and CEO. "By combining ReachTV's scale and content with Orange 142's precision media expertise, we're creating a seamless experience that connects brands with travelers wherever they are—from airport gates to hotel rooms and beyond. This partnership turns every moment of the journey into an opportunity for meaningful engagement."
The partnership builds on ReachTV's newly launched Travel Sync 365 platform—an innovative solution that integrates mobile data, location intelligence, premium content, retail visitation, more than 20 million geofenced locations, and purchase transaction data to deliver the most holistic view of the traveler. This enables the creation of personalized travel experiences that deliver true value throughout the travel journey and beyond.
As ReachTV's media-buying strategy partner, Orange 142 will combine its technology and expertise to seamlessly connect travelers and brands throughout the year, enabling personalized messaging that delivers value in the form of premium content, media, exclusive offers, and retail opportunities across airports, venues, hotel rooms, and more.
For airports and concessionaires, the collaboration creates new opportunities to engage travelers, enhance the in-terminal experience, and unlock incremental revenue. By connecting media, content, and commerce, the partnership helps partners maximize the value of their physical spaces and reach consumers with relevant offers at the right moment.
For those interested in learning more about how Orange 142 and ReachTV are transforming travel media, email reachtv@orange142.com.
About Orange 142
Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences. To learn more, visit www.Orange 142.com.
About ReachTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 3,500 airport venues and gates, and 500,000 hotel rooms across
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SOURCE Direct Digital Holdings
FAQ
What did Orange 142 and ReachTV announce on Nov 4, 2025 regarding DRCT?
How many travelers does ReachTV reach per month and how is that inventory distributed?
What is Travel Sync 365 and what data does it use for targeting?
How will the partnership affect advertisers working with DRCT's Orange 142?
Will airports and concessionaires see new revenue opportunities from the partnership?
How can marketers learn more or contact Orange 142 and ReachTV about the new platform?
