Orange 142 and ReachTV Launch First-of-Its-Kind Travel & Tourism Ad Platform
Direct Digital Holdings (Nasdaq: DRCT) division Orange 142 and ReachTV announced a strategic partnership on Nov 4, 2025 to create a travel and tourism ad platform combining ReachTV's travel media scale with Orange 142's media planning and performance expertise.
Key assets: ReachTV reaches 50+ million travelers/month, is distributed across 3,500 airport venues and 500,000 hotel rooms; Orange 142 serves 250+ clients. The collaboration will leverage ReachTV's Travel Sync 365 (including >20 million geofenced locations and transaction data) to enable personalized, omnichannel traveler marketing and new revenue opportunities for airports and concessionaires.
Direct Digital Holdings (Nasdaq: DRCT) division Orange 142 e ReachTV hanno annunciato una partnership strategica il 4 novembre 2025 per creare una piattaforma pubblicitaria per viaggi e turismo che combini la scala mediatica di ReachTV nel travel con l'expertise di Orange 142 nella pianificazione media e nelle performance.
Asset chiave: ReachTV raggiunge oltre 50 milioni di viaggiatori al mese, è distribuito in 3.500 sedi aeroportuali e 500.000 camere d'albergo; Orange 142 serve oltre 250 clienti. La collaborazione sfrutterà Travel Sync 365 di ReachTV (inclusi 20 milioni di posizioni geofence e dati sulle transazioni) per abilitare un marketing personalizzato e omnicanale per i viaggiatori e nuove opportunità di ricavo per aeroporti e concessionari.
Direct Digital Holdings (Nasdaq: DRCT) división Orange 142 y ReachTV anunciaron una asociación estratégica el 4 de noviembre de 2025 para crear una plataforma de publicidad de viajes y turismo que combine la escala de medios de ReachTV para viajes con la experiencia de planificación y rendimiento de medios de Orange 142.
Activos clave: ReachTV llega a más de 50 millones de viajeros al mes, se distribuye en 3.500 lugares en aeropuertos y 500.000 habitaciones de hotel; Orange 142 atiende a más de 250 clientes. La colaboración aprovechará Travel Sync 365 de ReachTV (incluye 20 millones de ubicaciones geofence y datos de transacciones) para habilitar un marketing personalizado de viajeros y omnicanal, y nuevas oportunidades de ingresos para aeropuertos y concesionarios.
Direct Digital Holdings (Nasdaq: DRCT) 산하 Orange 142와 ReachTV는 2025년 11월 4일에 여행 및 관광 광고 플랫폼을 공동으로 구축하기 위한 전략적 파트너십을 발표했습니다. ReachTV의 여행 미디어 규모와 Orange 142의 미디어 기획 및 성과 전문성을 결합합니다.
핵심 자산: ReachTV는 월 5천만 명이 넘는 여행객에 도달하며, 3,500개 공항 현장과 50만 개의 호텔 객실에 배포됩니다; Orange 142는 250개 이상 고객을 서비스합니다. 협력은 ReachTV의 Travel Sync 365를 활용합니다(포함: 2000만 개의 지오펜스 위치 및 거래 데이터) 개인화되고 옴니채널화된 여행자 마케팅과 공항 및 면세점 사업자에게 새로운 수익 기회를 창출합니다.
Direct Digital Holdings (Nasdaq: DRCT) division Orange 142 et ReachTV ont annoncé un partenariat stratégique le 4 novembre 2025 afin de créer une plateforme publicitaire dédiée aux voyages et au tourisme, combinant l'échelle des médias voyages de ReachTV avec l'expertise de Orange 142 en planification et performance médias.
Actifs clés : ReachTV atteint plus de 50 millions de voyageurs/mois, est déployé dans 3 500 sites d'aéroport et 500 000 chambres d'hôtel; Orange 142 dessert plus de 250 clients. La collaboration tirera parti de Travel Sync 365 de ReachTV (incluant 20 millions d'emplacements géofencés et des données de transactions) pour permettre un marketing personnalisé et omnicanal des voyageurs et de nouvelles opportunités de revenus pour les aéroports et les concessionnaires.
Direct Digital Holdings (Nasdaq: DRCT) Division Orange 142 und ReachTV haben am 4. November 2025 eine strategische Partnerschaft angekündigt, um eine Werbeplattform für Reisen und Tourismus zu schaffen, die ReachTVs Reichweite im Reisemedienbereich mit der Mediaplanung und Leistungsfähigkeit von Orange 142 verbindet.
Wichtige Assets: ReachTV erreicht mehr als 50 Millionen Reisende pro Monat, ist verteilt auf 3.500 Flughafengeländen und 500.000 Hotelzimmer; Orange 142 betreut über 250 Kunden. Die Zusammenarbeit wird Travel Sync 365 von ReachTV nutzen (einschließlich 20 Millionen geofence-Standorte und Transaktionsdaten), um personalisiertes, kanalübergreifendes Travel-Marketing zu ermöglichen und neue Einnahmequellen für Flughäfen und Konzessionsgeber zu schaffen.
Direct Digital Holdings (Nasdaq: DRCT) قسم Orange 142 و ReachTV أعلنوا عن شراكة استراتيجية في 4 نوفمبر 2025 لإنشاء منصة إعلانات سفر وسياحة تجمع بين نطاق ReachTV الإعلاني للرحلات وخبرة Orange 142 في تخطيط الوسائط وفعاليتها.
الأصول الأساسية: ReachTV يصل إلى أكثر من 50 مليون مسافر/شهر، ويتم توزيعه عبر 3,500 موقع مطار و 500,000 غرفة فندقية; Orange 142 يخدم أكثر من 250 عميل. ستستخدم الشراكة Travel Sync 365 لـ ReachTV (بما في ذلك 20 مليون موقع جغرافي مغلف وبيانات المعاملات) لتمكين تسويق للمسافرين مخصص ومتعدد القنوات وفرص دخل جديدة للمطارات والممنوحين.
- 50+ million travelers reached per month via ReachTV
- Distribution across 3,500 airport venues and gates
- 500,000 hotel rooms in ReachTV inventory
- Orange 142 serves 250+ travel and tourism clients
- Travel Sync 365 integrates >20 million geofenced locations and transaction data
- None.
Insights
A distribution and data partnership that expands travel-targeted inventory and joint go-to-market capabilities.
The deal pairs ReachTV's travel audience scale ("50+ million" travelers monthly; distribution across 3,500 airport venues and 500,000 hotel rooms) with Orange 142's media planning, buying, and performance stack and client base (serving over 250 clients). This creates a combined product that sells targeted media tied to ReachTV's Travel Sync 365 dataset (including mobile, location, retail visitation, > 20 million geofenced locations, and transaction data) and Orange 142's execution across programmatic, search, social, and CTV.
The commercial mechanism is straightforward: Orange 142 brings demand and activation capabilities while ReachTV supplies exclusive travel inventory and first-party travel signals. Key dependencies are the quality and accessibility of the Travel Sync 365 data, the integration between Orange 142's buying systems and ReachTV inventory, and uptake by advertisers and airport/hotel partners. Risks and limits are operational (integration work), privacy and data-permission constraints implicit in location and transaction data, and the need for measurable performance to justify media spend.
Concrete items to watch: advertiser adoption rates and any stated monetization metrics from the partnership, contractual exclusivity or revenue‑share terms, and deployment milestones for Travel Sync 365 integration into Orange 142 workflows; short-term signals likely appear within
Collaboration unites travel and tourism leaders to connect brands with consumers at every stage of the journey
ReachTV is distributed across 3,500 airport venues and gates, and 500,000 hotel rooms throughout
Through this collaboration, ReachTV gains a dedicated media strategy and performance partner with unmatched expertise in travel and tourism—serving over 250 clients—while Orange 142 gains access to new inventory and valuable data targeting segments allowing them to reach critical audiences for their clients across ReachTV's expansive, omnichannel travel network. Together, the companies are simplifying how brands reach the connected traveler through a scalable model that unites data, content, and context to drive measurable results for travel and tourism marketers.
"This collaboration is about unlocking the full value of the travel ecosystem," said Maria Lowrey, President of Orange 142. "Together, ReachTV and Orange 142—two leaders in the travel and tourism space—are creating a unified platform that empowers brands to reach, inspire, and engage travelers in more meaningful ways, before, during, and after their trip."
"Together, we're building the home of the connected traveler," said Lynnwood Bibbens, ReachTV Founder and CEO. "By combining ReachTV's scale and content with Orange 142's precision media expertise, we're creating a seamless experience that connects brands with travelers wherever they are—from airport gates to hotel rooms and beyond. This partnership turns every moment of the journey into an opportunity for meaningful engagement."
The partnership builds on ReachTV's newly launched Travel Sync 365 platform—an innovative solution that integrates mobile data, location intelligence, premium content, retail visitation, more than 20 million geofenced locations, and purchase transaction data to deliver the most holistic view of the traveler. This enables the creation of personalized travel experiences that deliver true value throughout the travel journey and beyond.
As ReachTV's media-buying strategy partner, Orange 142 will combine its technology and expertise to seamlessly connect travelers and brands throughout the year, enabling personalized messaging that delivers value in the form of premium content, media, exclusive offers, and retail opportunities across airports, venues, hotel rooms, and more.
For airports and concessionaires, the collaboration creates new opportunities to engage travelers, enhance the in-terminal experience, and unlock incremental revenue. By connecting media, content, and commerce, the partnership helps partners maximize the value of their physical spaces and reach consumers with relevant offers at the right moment.
For those interested in learning more about how Orange 142 and ReachTV are transforming travel media, email reachtv@orange142.com.
About Orange 142
Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences. To learn more, visit www.Orange 142.com.
About ReachTV
ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 3,500 airport venues and gates, and 500,000 hotel rooms across
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SOURCE Direct Digital Holdings
FAQ
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