Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers

Orange 142’s Enrollment Edge hub centralizes research, tools, and guides to help higher education marketers improve enrollment-focused marketing decisions and outcomes.

Rhea-AI Summary

Direct Digital Holdings (DRCT), via its division Orange 142, launched Enrollment Edge, a new content and resource hub for higher education marketers on September 16, 2026. The hub is designed to help colleges, universities, and career education institutions navigate a changing enrollment landscape and improve marketing performance.

Enrollment Edge combines practical tools, original research, best-practice guides, operational frameworks, expert interviews, and other resources focused on enrollment growth. At launch, available materials include a Campaign Metrics guide for higher education, an Enrollment Marketing Maturity Model, an Enrollment Marketing Alignment Checklist, Alignment Best Practices, and a Q&A on lead quality and conversion challenges.

Key Terms

programmatic, connected tv

2 terms

programmatic technical

"supports marketers across programmatic, search, social, connected TV"

"Programmatic" describes the automated process of buying and selling financial assets or advertising space using computer systems and algorithms. It allows transactions to happen quickly and efficiently, often without human intervention, similar to how vending machines dispense snacks automatically. For investors, programmatic methods can lead to faster decision-making and more precise targeting of opportunities, potentially enhancing overall investment performance.

connected tv technical

"supports marketers across programmatic, search, social, connected TV"

A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

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Resource center combines practical tools, expert perspectives, and real-world strategies to help
institutions attract and enroll more students

AUSTIN, Texas, Sept. 16, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced the launch of Enrollment Edge, a new content and resource hub designed to help higher education marketers navigate the rapidly evolving enrollment landscape and improve marketing performance. The hub brings together practical tools, industry insights, and perspectives from enrollment marketing leaders to help colleges, universities, and career education institutions attract, engage, and enroll prospective students more effectively.

"Enrollment marketers are operating in an environment that looks dramatically different than it did even a few years ago," said Maria Lowrey, President of Orange 142. "Prospective students are engaging across more channels, expectations for personalization continue to rise, and institutions are under increasing pressure to demonstrate measurable outcomes from every marketing dollar spent. We're launching Enrollment Edge to provide marketers with practical guidance they can use to improve performance, strengthen alignment across teams, and make more informed decisions in a rapidly changing market."

The hub serves as a centralized resource center for higher education marketers, featuring original research, best-practice guides, operational frameworks, expert interviews, and actionable tools focused on enrollment growth. Orange 142 will also regularly feature conversations with enrollment and marketing leaders across higher education, creating a platform for institutions to share lessons learned, emerging strategies, and real-world success stories.

At launch, Enrollment Edge includes several foundational resources. Click the links to download the content: Campaign Metrics and What They Mean for Higher Education guide, the Higher Education Enrollment Marketing Maturity Model, the Higher Education Enrollment Marketing Alignment Checklist, Higher Education Enrollment Marketing & Admissions Alignment Best Practices, and a Q&A exploring why many enrollment marketers continue to struggle with lead quality and conversion.

"Higher education marketers have a lot coming at them right now, from changing student behavior to tighter budgets and more pressure to show what's actually working," said Lindsey Wilkes, Senior Vice President of Business Development at Orange 142. "We created Enrollment Edge to put useful information in one place and give teams resources they can use to make smarter decisions, work more closely with admissions and ultimately reach and enroll more students."

"One of the biggest opportunities in higher education today is creating stronger connections between marketing activity and enrollment outcomes," said Maria Lowrey, President of Orange 142. "Our goal is to help institutions move beyond simply generating inquiries and instead build more effective, measurable enrollment strategies."

Orange 142 is a digital marketing and AI-powered advertising technology company that helps organizations reach the right audiences, improve campaign performance, and drive measurable business outcomes. Through data-driven strategy, audience intelligence, and advanced media execution, Orange 142 supports marketers across programmatic, search, social, connected TV, and emerging digital channels.

About Orange 142
Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences. To learn more, visit www.Orange142.com.

Media Contact:
Calvin Scharffs
cscharffs@directdigitalholdings.com

View original content:https://www.prnewswire.com/news-releases/orange-142-launches-enrollment-edge-a-new-resource-hub-for-higher-education-marketers-302880477.html

SOURCE Direct Digital Holdings

FAQ

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What types of resources are available on Enrollment Edge at launch?

At launch, Enrollment Edge offers several downloadable resources: a Campaign Metrics and What They Mean for Higher Education guide, the Higher Education Enrollment Marketing Maturity Model, the Higher Education Enrollment Marketing Alignment Checklist, Higher Education Enrollment Marketing & Admissions Alignment Best Practices, and a Q&A on why many enrollment marketers continue to struggle with lead quality and conversion.

Who is the primary audience for Enrollment Edge?

Enrollment Edge is aimed at higher education marketers at colleges, universities, and career education institutions, providing them with tools and insights to attract, engage, and enroll prospective students more effectively and to align more closely with admissions teams.

How does Orange 142 describe the purpose of Enrollment Edge?

Orange 142 describes Enrollment Edge as a centralized hub that gives higher education marketers practical guidance to improve performance, strengthen alignment across teams, and make more informed decisions in a rapidly changing market, with an emphasis on connecting marketing activity to measurable enrollment outcomes.