Orange 142 Releases "Digital Audio Best Practices Guide" to Help Marketers Maximize Reach in a Rapidly Evolving Audio Landscape
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive Digital Audio Best Practices Guide aimed at helping marketers optimize their digital audio campaigns. The guide addresses the growing digital audio landscape, which reaches over 228 million Americans monthly across podcasts, streaming music, and internet radio.
Led by SVP Lindsey Wilkes, the guide covers key areas including audience trends, targeting advantages, industry challenges, emerging trends like AI optimization and spatial audio, privacy best practices, and measurement approaches. The resource is part of Orange 142's Emerging Channels Council initiative, designed to help independent brands and agencies explore innovative advertising channels.
Orange 142, una divisione di Direct Digital Holdings (NASDAQ: DRCT), ha pubblicato una completa Guida alle Best Practice per l'Audio Digitale pensata per aiutare i marketer a ottimizzare le loro campagne di audio digitale. La guida affronta il crescente panorama dell'audio digitale, che raggiunge oltre 228 milioni di americani ogni mese tramite podcast, musica in streaming e radio su internet.
Guidata dalla SVP Lindsey Wilkes, la guida copre aree chiave come le tendenze del pubblico, i vantaggi del targeting, le sfide del settore, le novità emergenti come l'ottimizzazione tramite AI e l'audio spaziale, le migliori pratiche sulla privacy e gli approcci di misurazione. Questa risorsa fa parte dell'iniziativa Emerging Channels Council di Orange 142, creata per supportare brand indipendenti e agenzie nell'esplorare canali pubblicitari innovativi.
Orange 142, una división de Direct Digital Holdings (NASDAQ: DRCT), ha lanzado una completa Guía de Mejores Prácticas para Audio Digital dirigida a ayudar a los especialistas en marketing a optimizar sus campañas de audio digital. La guía aborda el creciente panorama del audio digital, que alcanza a más de 228 millones de estadounidenses al mes a través de podcasts, música en streaming y radio por internet.
Dirigida por la SVP Lindsey Wilkes, la guía cubre áreas clave como las tendencias de la audiencia, las ventajas del targeting, los desafíos de la industria, tendencias emergentes como la optimización con IA y el audio espacial, las mejores prácticas de privacidad y los enfoques de medición. Este recurso forma parte de la iniciativa Emerging Channels Council de Orange 142, diseñada para ayudar a marcas independientes y agencias a explorar canales publicitarios innovadores.
Orange 142는 Direct Digital Holdings(NASDAQ: DRCT)의 한 부서로서, 마케터들이 디지털 오디오 캠페인을 최적화할 수 있도록 돕는 종합적인 디지털 오디오 모범 사례 가이드를 발표했습니다. 이 가이드는 팟캐스트, 스트리밍 음악, 인터넷 라디오를 통해 매월 2억 2,800만 명 이상의 미국인에게 도달하는 성장하는 디지털 오디오 환경을 다룹니다.
SVP 린지 윌크스(Lindsey Wilkes)가 이끄는 이 가이드는 청중 트렌드, 타겟팅의 장점, 업계 과제, AI 최적화 및 공간 오디오 같은 신흥 트렌드, 개인정보 보호 모범 사례, 측정 방법 등을 주요 내용으로 포함하고 있습니다. 이 자료는 Orange 142의 Emerging Channels Council 이니셔티브의 일부로, 독립 브랜드와 에이전시가 혁신적인 광고 채널을 탐색할 수 있도록 설계되었습니다.
Orange 142, une division de Direct Digital Holdings (NASDAQ : DRCT), a publié un Guide complet des bonnes pratiques pour l'audio numérique destiné à aider les marketeurs à optimiser leurs campagnes audio numériques. Ce guide traite du paysage croissant de l'audio numérique, qui touche plus de 228 millions d'Américains chaque mois via les podcasts, la musique en streaming et la radio sur internet.
Dirigé par la SVP Lindsey Wilkes, le guide couvre des domaines clés tels que les tendances d'audience, les avantages du ciblage, les défis de l'industrie, les tendances émergentes comme l'optimisation par IA et l'audio spatial, les meilleures pratiques en matière de confidentialité, ainsi que les approches de mesure. Cette ressource fait partie de l'initiative Emerging Channels Council d'Orange 142, conçue pour aider les marques indépendantes et les agences à explorer des canaux publicitaires innovants.
Orange 142, eine Tochtergesellschaft von Direct Digital Holdings (NASDAQ: DRCT), hat einen umfassenden Leitfaden für Best Practices im Digital Audio veröffentlicht, der Marketern dabei helfen soll, ihre digitalen Audiokampagnen zu optimieren. Der Leitfaden behandelt die wachsende digitale Audio-Landschaft, die monatlich über 228 Millionen Amerikaner über Podcasts, Streaming-Musik und Internetradio erreicht.
Unter der Leitung von SVP Lindsey Wilkes behandelt der Leitfaden zentrale Themen wie Publikumstrends, Vorteile des Targetings, branchenspezifische Herausforderungen, aufkommende Trends wie KI-Optimierung und räumliches Audio, Datenschutzbestimmungen und Messmethoden. Die Ressource ist Teil der Emerging Channels Council-Initiative von Orange 142, die unabhängige Marken und Agenturen dabei unterstützt, innovative Werbekanäle zu erkunden.
- None.
- None.
New resource offers insights, strategies, and tips to build measurable digital audio campaigns
Digital audio is becoming more popular, with over 228 million Americans tuning in monthly across podcasts, streaming music, and internet radio. As this channel grows, it offers advertisers new opportunities to connect with highly engaged audiences through data-driven, programmatic campaigns.
"With this guide, we're giving marketers of any size a playbook to fully tap into the power of digital audio—an environment where audiences are deeply engaged and often unreachable through other media," said Lindsey Wilkes, SVP, Business Development and head of the Emerging Channels Council. "Whether listeners commute, work out, or cook dinner, digital audio offers rare, screen-free moments to deliver hyper-relevant messages. It's not just about being heard—it's about building brand presence in the everyday routines where loyalty is shaped."
The guide explores:
- The current opportunity in digital audio, including key audience and spend trends
- The unique advantages of digital audio include precision targeting, immersive storytelling, and lower fraud risks
- Industry challenges such as platform fragmentation, measurement limitations, and privacy regulations
- Emerging trends, including AI-driven optimization, spatial audio, and programmatic growth
- Privacy best practices for responsible targeting and consent management
- Advanced approaches to measurement that move beyond basic exposure metrics to deliver meaningful attribution insights
- Practical implementation strategies for audio creative, campaign optimization, and cross-channel alignment
"Digital audio combines the power of storytelling with the precision of digital targeting," added Lindsey Wilkes. "But success requires more than just buying inventory—it takes intentional creative strategy, cross-device measurement, and a deep understanding of the audio landscape. With this guide, we deliver everything in one place for marketers."
The Digital Audio Best Practices Guide is part of a broader initiative from the Orange 142 Emerging Channels Council, which serves as a thought leadership hub for helping independent brands and agencies explore innovative and underutilized advertising channels. The Council helps marketers unlock new growth opportunities through sustainable and scalable media strategies by providing access to education, collaboration, and actionable tools.
To download the Digital Audio Best Practices Guide or explore additional Emerging Channels resources, visit: orange142.com/emerging-channels-hub
About Orange 142
Orange 142 is a digital marketing and advertising company helping businesses and agencies of all sizes grow their reach and revenue through strategic, data-driven media execution. As the buy-side arm of Direct Digital Holdings (Nasdaq: DRCT), Orange 142 delivers customized solutions across programmatic, search, social, connected TV, and emerging digital channels. With deep expertise in high-growth sectors such as Travel & Tourism, Healthcare, Energy, and Financial Services, Orange 142 creates results-driven campaigns that connect brands with their most valuable audiences.
To learn more, visit www.orange142.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/orange-142-releases-digital-audio-best-practices-guide-to-help-marketers-maximize-reach-in-a-rapidly-evolving-audio-landscape-302443962.html
SOURCE Direct Digital Holdings
FAQ
What is the Digital Audio Best Practices Guide released by Orange 142 (DRCT)?
How many Americans does digital audio reach monthly according to Orange 142's guide?
Who leads the Emerging Channels Council at Orange 142 (DRCT)?
What key topics does Orange 142's Digital Audio Best Practices Guide cover?
Where can marketers access Orange 142's Digital Audio Best Practices Guide?
