Destiny Media Technologies Introduces Caster +
Destiny Media Technologies (OTCQB: DSNY) has announced a strategic platform evolution of its Play MPE® service with the introduction of two distinct offerings: Caster and Caster+. The existing campaign management service will be rebranded as Caster+, a premium version offering enhanced promotional support for a service fee. The new Caster platform will serve as a comprehensive, self-directed campaign management software for music marketing.
The company has begun transitioning current customers to Caster, while new customers will be directly onboarded to the platform. This dual-offering strategy aims to scale revenue more efficiently in both existing and new markets while creating new market acquisition opportunities.
Destiny Media Technologies (OTCQB: DSNY) ha annunciato un'evoluzione strategica della piattaforma Play MPE® introducendo due offerte distinte: Caster e Caster+. Il servizio di gestione campagne esistente sarà rinominato Caster+, una versione premium che fornirà supporto promozionale potenziato dietro corresponsione di un canone. La nuova piattaforma Caster sarà un software completo e autogestito per la gestione delle campagne di marketing musicale.
L'azienda ha già avviato la migrazione dei clienti attuali verso Caster, mentre i nuovi clienti saranno direttamente inseriti su questa piattaforma. Questa strategia a doppia offerta punta a far crescere i ricavi in modo più efficiente sia nei mercati esistenti sia in quelli nuovi, creando al contempo opportunità per acquisire nuovi segmenti di mercato.
Destiny Media Technologies (OTCQB: DSNY) ha anunciado una evolución estratégica de la plataforma Play MPE® con la presentación de dos propuestas diferenciadas: Caster y Caster+. El servicio de gestión de campañas actual pasará a llamarse Caster+, una versión premium que ofrecerá mayor soporte promocional mediante una tarifa. La nueva plataforma Caster será un software integral y autogestionado para la gestión de campañas de marketing musical.
La compañía ya ha comenzado a trasladar a los clientes existentes a Caster, mientras que los nuevos clientes serán incorporados directamente a la plataforma. Esta estrategia de doble oferta busca escalar los ingresos de forma más eficiente tanto en los mercados actuales como en los nuevos, a la vez que genera oportunidades de captación de mercado.
Destiny Media Technologies (OTCQB: DSNY)는 Play MPE® 플랫폼의 전략적 진화로 두 가지 별도 상품인 Caster와 Caster+를 도입한다고 발표했습니다. 기존 캠페인 관리 서비스는 Caster+로 리브랜딩되며, 추가 요금을 통해 강화된 프로모션 지원을 제공하는 프리미엄 버전이 됩니다. 새로 선보이는 Caster 플랫폼은 음악 마케팅 캠페인을 자체적으로 관리할 수 있는 종합 소프트웨어입니다.
회사는 현재 고객을 Caster로 전환하는 작업을 시작했으며, 신규 고객은 바로 이 플랫폼에 온보딩됩니다. 이러한 이중 상품 전략은 기존 및 신규 시장에서 수익을 보다 효율적으로 확대하고 신규 고객 유치 기회를 창출하는 것을 목표로 합니다.
Destiny Media Technologies (OTCQB: DSNY) a annoncé une évolution stratégique de sa plateforme Play MPE® avec le lancement de deux offres distinctes : Caster et Caster+. Le service actuel de gestion de campagnes sera rebaptisé Caster+, une version haut de gamme offrant un soutien promotionnel renforcé moyennant des frais. La nouvelle plateforme Caster sera un logiciel complet et en libre-service pour la gestion des campagnes de marketing musical.
L'entreprise a commencé à migrer ses clients actuels vers Caster, tandis que les nouveaux clients seront directement intégrés à la plateforme. Cette stratégie à double offre vise à faire croître les revenus de manière plus efficiente sur les marchés existants et nouveaux, tout en créant des opportunités d'acquisition de marché.
Destiny Media Technologies (OTCQB: DSNY) hat eine strategische Weiterentwicklung seiner Play MPE®-Plattform angekündigt und führt zwei eigenständige Angebote ein: Caster und Caster+. Der bisherige Kampagnenverwaltungsdienst wird in Caster+ umbenannt – eine Premiumversion, die gegen Gebühr erweiterten Promotionsupport bietet. Die neue Caster-Plattform wird als umfassende, selbstgesteuerte Software für die Verwaltung von Musikmarketing-Kampagnen dienen.
Das Unternehmen hat damit begonnen, bestehende Kunden auf Caster umzustellen, während neue Kunden direkt auf dieser Plattform an Bord genommen werden. Mit dieser Doppelangebot-Strategie soll das Umsatzwachstum in bestehenden und neuen Märkten effizienter skaliert und gleichzeitig die Akquise neuer Marktsegmente gefördert werden.
- None.
- Potential customer resistance to transition from existing service
- Risk of revenue impact during platform migration period
Vancouver, British Columbia--(Newsfile Corp. - August 28, 2025) - Destiny Media Technologies Inc. (TSXV: DSY) (OTCQB: DSNY), the makers of Play MPE®, a cloud-based SaaS solution for digital asset management in the music industry, today introduces Caster and Caster +.
The existing campaign management service within the Play MPE® platform will be rebranded as Caster+, a premium version of the platform designed to provide higher-touch promotional support. Caster+ will remain available to larger clients and to smaller clients who prefer additional assistance, offered for a new service fee.
Meanwhile, the newly launched Caster platform will become the comprehensive, customer-driven campaign management software—offering end-to-end music marketing functionality. With this evolution, Play MPE® can now scale revenue more efficiently in both new and existing markets, while unlocking new market acquisition opportunities.
The Play MPE® team has already begun transitioning current customers to Caster, and all new customers will be onboarded directly into the platform moving forward.
"This transition represents a major step forward in the evolution of our platform," said Fred Vandenberg, CEO of Play MPE®. "By introducing Caster and Caster+, we're empowering music marketers with more flexibility—self-directed, end-to-end campaign management for those who want control, and premium hands-on support for those who prefer guidance. Together, these offerings allow us to better serve the industry while positioning Play MPE® for continued growth."
About Destiny Media Technologies Inc.
Destiny Media Technologies Inc. ("Destiny") provides software as service (SaaS) solutions to businesses in the music industry solving critical problems in distribution and promotion. The core service, Play MPE® (www.plaympe.com), is the world's leading provider of music promotional delivery services, dedicated to empowering artists and industry professionals with innovative solutions for success in the digital age. More information can be found at www.dsny.com.
Contacts:
Fred Vandenberg
CEO, Destiny Media Technologies, Inc.
604 609 7736 x236
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/264266
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