Viant Technology Inc. develops an exclusively buy-side, AI-powered demand-side platform for programmatic advertising across the open internet, with emphasis on connected TV, streaming audio, mobile, desktop and digital out-of-home campaigns. News about DSP commonly covers financial results, advertiser spend trends, CTV adoption, investor conference participation, and platform releases such as ViantAI and Outcomes.
Company updates also include customer and agency partnerships, material agreements, and data or measurement capabilities tied to identity resolution, content signals and campaign performance. Viant’s completed acquisition of TVision Insights added attention measurement signals for television, including eyes-on-screen attention, co-viewership and in-room presence, to its advertising intelligence and measurement activities.
Viant Technology (DSP) expanded Direct Access to support deal-based connected TV (CTV) ad buying alongside open-market purchases. Advertisers can now use the platform for private marketplace and programmatic guaranteed deals. The expansion is live across publishers representing 94% of programmatic demand, based on Jounce Media data.
Direct Access charges neither buyers nor sellers a fee to set up or execute a deal. Deal support is live through FreeWheel, Magnite’s SpringServe, Publica and custom oRTB integrations. Direct Access is part of Viant Publisher Solutions, which is available to Viant partners at no cost.
Viant Technology (DSP) launched an underwritten public offering on September 16, 2026 of 8,500,000 Class A common shares to be sold by a selling stockholder.
Underwriters have a 30-day option to buy up to 1,275,000 additional Class A shares directly from Viant, and the company will receive proceeds only from any sale of these option shares, not from the main block sold by the selling stockholder. The deal is offered under an effective shelf registration statement on Form S-3, with Evercore ISI, Wells Fargo Securities, RBC Capital Markets and Craig-Hallum acting as joint book-running managers. Completion, size and terms remain subject to market and other conditions.
Viant Technology (Nasdaq: DSP) reported record second quarter 2026 results, with revenue up 34% year-over-year to $104.3 million and gross profit up 27% to $45.5 million. Despite this growth, the company posted a GAAP net loss of $1.8 million versus net income of $1.8 million a year earlier.
Non-GAAP performance improved: contribution ex-TAC rose 24% to $60.2 million, adjusted EBITDA increased 26% to $14.2 million (24% of contribution ex-TAC), and non-GAAP net income grew 23% to $9.9 million. CTV advertiser spend grew nearly 50% year-over-year, represented over 50% of platform spend, and more than 80% of CTV spend ran through Direct Access.
As of June 30, 2026, Viant held $193.1 million in cash and cash equivalents with no long-term debt. For Q3 2026, the company expects revenue of $107.5–$110.5 million, contribution ex-TAC of $65.0–$67.0 million, and adjusted EBITDA of $18.5–$19.5 million.
Viant Technology (NASDAQ:DSP) announced the appointment of Craig Abrahams as an independent member of its board of directors, effective August 10, 2026. CEO Tim Vanderhook highlighted Abrahams’ 25+ years of technology and digital media experience and his track record scaling businesses organically and through strategic M&A.
Abrahams co-founded Caesars Interactive Entertainment and later served as President and CFO of Playtika, where he helped execute more than 12 acquisitions, a sale for $4.4 billion in 2016, and Playtika’s IPO in 2021. He previously held strategic roles at The Walt Disney Company and Bear Stearns and holds a finance degree from Indiana University and an MBA from Harvard Business School.
Viant Technology (NASDAQ: DSP) announced it has been named winner of the 2026 “CTV Innovation Award” by MarTech Breakthrough, marking its third consecutive honor from the program after wins for “Best Demand Side Platform” in 2024 and “Best AI-Powered Advertising Platform” in 2025.
According to Viant, Connected Television now represents more than 50% of advertiser spend on its platform and is its fastest-growing channel. The company highlights its CTV Intelligence Layer, which combines TVision attention data, Viant Household ID reaching 95% of U.S. households, and IRIS Content ID for contextual intelligence.
Viant (Nasdaq: DSP)/b) announced that its management team will participate in several investor conferences in August. These include the (Aug 11, virtual), Canaccord Genuity Annual Growth Conference (Aug 12, fireside chat in Boston), Cannonball Research Conference (Aug 13, virtual fireside chat), and Rosenblatt Annual Technology Summit - The Age of AI (Aug 17–18, virtual).
Viant (NASDAQ: DSP) will release its second quarter 2026 financial results after U.S. markets close on Monday, August 10, 2026. The company will hold a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance. The live and archived webcast will be accessible via Viant’s investor relations website at https://investors.viantinc.com.
Viant (NASDAQ:DSP) integrated its Direct Access supply path product with Publica by IAS, allowing Viant advertisers to buy premium Connected TV (CTV) inventory from Publica publishers.
The partnership aims to simplify CTV buying, improve signal quality and transparency, and enhance monetization and yield for streaming publishers.
Viant (NASDAQ:DSP) launched enhanced Publisher Solutions, a centralized tool set on its ad platform for CTV and programmatic advertising. The suite, offered at no cost to publishers, combines SupplyIQ, Direct Access, Household ID, and IRIS_ID to improve signal quality, transparency, and monetization.
According to Viant, 85% of CTV spend on its platform already flows through Direct Access, which focuses more advertiser dollars on working media by reducing intermediary fees.
Viant Technology (NASDAQ:DSP) announced a partnership with Ad Fontes Media to bring political bias and reliability-based targeting to premium Connected TV (CTV) news for the first time, using IRIS_ID content IDs.
The integration lets advertisers target trusted CTV news at the content level and link campaigns to household outcomes. According to Ad Fontes, brands using its high-quality, AI-powered segments typically see about 60% lower CPA and 50%+ higher conversion rates in contextually aligned environments.