Generational Equity Advises IcyBreeze Cooling in its Acquisition by Solo Brands

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IcyBreeze Cooling, a leading manufacturer and distributor of portable air conditioning and cooling products, has been acquired by Solo Brands. The acquisition closed on July 1, 2023. IcyBreeze's products combine portable AC with an insulated cooler, making them perfect for outdoor enthusiasts. Solo Brands, based in Grapevine, Texas, develops lifestyle products through multiple brands. Generational Equity facilitated the transaction.
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DALLAS--(BUSINESS WIRE)-- Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce that its client IcyBreeze Cooling (IcyBreeze) has been acquired by Solo Brands (Solo - NYSE: DTC). The acquisition closed on July 1, 2023.

Located in Sweetwater, Texas, IcyBreeze is the world's first and only true portable air-conditioning product, and the coldest blowing portable A/C unit that can be plugged into a wall, 12V car adapter, or run on a rechargeable lithium ion battery, without the need for exhaust venting or condensation drain lines. The product also serves as a high-quality portable cooler.

IcyBreeze is the industry leader in manufacturing and Direct-to-Consumer (D2C) distribution of personal air conditioning and heat relief solutions. The Company’s products combine portable AC with an insulated cooler perfect for outdoor enthusiasts of all kinds, including camping, fishing, youth and adult sports, aviation, golf, tennis, boating, outdoor concerts and event venues, parents with infants and toddlers, pet pamperers, and more.

IcyBreeze is used world-wide by some of the largest organizations, including multiple branches of the US Armed Forces, Walt Disney World Resort, and Disneyland. The U.S. Open, Australian Open, Tennis Australia, The University of Oklahoma, University of Colorado, Tokyo 2020 Olympics, KISS, AC/DC, Def Leppard, Rascal Flatts, George Straight, and many more have purchased units to cool the biggest name athletes and live entertainment stars and performers.

Solo Brands (Solo) headquartered in Grapevine, Texas, develops and produces ingenious lifestyle products that help customers create lasting memories driven by excellent, distinctive, emotionally-resonant brands that are able to deliver simple and clear value to their customers in unique ways.

Through an omni-channel distribution model that leverages e-commerce, strategic wholesale relationships and physical retail stores, Solo Brands offers innovative products to consumers through four lifestyle brands – Solo Stove, known for its firepits, stoves, and accessories; Chubbies, a premium casual apparel and activewear brand; Oru Kayak, innovator of origami folding kayaks; and ISLE, maker of inflatable and hard paddle boards and accessories.

Solo believes in empowering these brands with best-in-class fulfillment and operations, best-in-class digital & technical expertise, and best-in-class customer service to drive the best experience for its customers.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss with the support of Vice President, M&A, Lance Thomasson, successfully worked to close the transaction. Senior Managing Director, Doug Morrow established the original relationship with IcyBreeze.

“This transaction was the culmination of a vision and plan that we set out with John Brinkman to execute upon in August 2022, which led to the perfect pairing of Fire (Solo Stove) and Ice (IcyBreeze), two of the hottest, or coolest depending on which way you look at it, and most in-demand consumer products in the outdoor enthusiast space ever!” said Goss.

Goss added, “We are so excited to see IcyBreeze welcomed into the amazing and growing Solo Brands family and expect that this united force will continue to dominate U.S. and international markets into the future as they continue to expand and innovate their combined product portfolios.”

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, wealth management and digital services.

The M&A Advisor named Generational Equity Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit or the Generational Equity press room.

Carl Doerksen


Source: Generational Equity

Who acquired IcyBreeze Cooling?

Solo Brands

When did the acquisition close?

July 1, 2023

What kind of products does IcyBreeze Cooling manufacture?

Portable air conditioning and cooling products

Where is Solo Brands headquartered?

Grapevine, Texas

What is the distribution model of Solo Brands?

Omni-channel, leveraging e-commerce, wholesale relationships, and physical retail stores

What other brands does Solo Brands own?

Solo Stove, Chubbies, Oru Kayak, ISLE

Who facilitated the acquisition?

Generational Equity
Solo Brands Inc


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we deliver easy and well-designed fire products that help busy people reconnect with what matters most. since 2010 we’ve operated with the belief that you don’t need to be a wilderness survival expert to enjoy the perfect fire. our patented technology creates what we call “secondary burn,” bringing you hotter, instagram-worthy flames, all while creating a near-smokeless fire. that means no more playing musical chairs and smelling like you spent a day in a bbq pit when you call it a night. it’s all in our sophisticated, streamlined designs that allow for the most efficient fire possible; no batteries necessary. and while your solo stove does all the work, you get to sit back and appreciate your handiwork. most importantly, we believe in removing all the excuses that prevent you from disconnecting from the distractions of life and reconnecting to what matters most—whether that means family, friends, nature, or simply yourself.