Doubleverify Hldgs Inc Stock Price, News & Analysis

DoubleVerify (NYSE:DV) has released its 2025 Global Insights Report, revealing significant trends in AI adoption within digital advertising. The study, based on 1,970 marketing professionals surveyed, highlights that campaign managers spend 26% of their time (10+ hours weekly) on manual optimizations, costing North American agencies $17,000+ annually per team member.

The report shows substantial year-over-year increases in AI adoption across key campaign functions, with campaign activation seeing a 32% increase, bidding and optimization growing 12%, and media brief summarization rising 11%. Notably, 91% of marketers are using or planning to use third-party AI tools beyond their DSPs to enhance campaign performance.

DoubleVerify (NYSE:DV) reported strong Q2 2025 financial results with total revenue reaching $189.0 million, up 21% year-over-year. The company demonstrated robust growth across all revenue streams: Activation revenue increased 25% to $108.9 million, Measurement revenue grew 15% to $62.9 million, and Supply-side revenue rose 26% to $17.2 million.

The company achieved net income of $8.8 million and adjusted EBITDA of $57.3 million with a 30% margin. Based on strong performance, DV raised its full-year 2025 revenue growth guidance to approximately 15% while reaffirming its adjusted EBITDA margin target of 32%.

Notable business highlights include maintaining a Gross Revenue Retention rate over 95%, expanding brand suitability measurement on Meta, and securing new enterprise customers including Puma, TransUnion, and Tractor Supply.

DoubleVerify (NYSE: DV) has expanded its post-bid brand suitability measurement capabilities across thirty content-level categories on Meta's Facebook and Instagram Feeds and Reels. This enhancement builds upon DV's earlier introduction of automated content-level controls, now supporting 34 languages.

The expansion leverages DV's AI-powered Universal Content Intelligence™ engine, which analyzes video, image, audio, speech, and text content. The solution includes an innovative key frame extraction method for efficient video analysis, providing brands with comprehensive control and transparency over their ad placements on Meta's platforms.

DoubleVerify (NYSE: DV) has released its 2025 Global Insights: North America Report, analyzing over one trillion ad impressions across desktop, mobile, and CTV platforms. The report reveals significant trends in digital advertising, including a 101% year-over-year surge in bot fraud across North America, with the U.S. experiencing a 106% increase.

Key findings show that 77% of marketers ranked social media reels as top-performing channels, followed by social feeds (75%), CTV (69%), and commerce media networks (67%). Consumer digital leisure content consumption averaged 3.8 hours daily, though 41% reported using ad blockers. The report also highlights that AI-powered invalid traffic increased 86% year-over-year in 2H 2024, with 16% attributed to legitimate AI tools like GPTBot and ClaudeBot.

Authentic Viewability in North America reached 71%, showing a 3% annual increase, driven by improvements in desktop video (4%) and CTV video (16%).

DoubleVerify (NYSE: DV), a software platform specializing in digital media measurement, data, and analytics, has scheduled its second quarter 2025 financial results announcement for Tuesday, August 5, 2025.

The company will release its financial results after market close, followed by a conference call and webcast at 4:30 p.m. ET. Management will discuss financial results, recent developments, and provide a business outlook during the call, which will be accessible via toll-free numbers and through the company's investor relations website.

DoubleVerify (NYSE: DV) has announced the launch of DV Authentic Attention® for Social, starting with Snap. This first-of-its-kind attention measurement solution combines DV's ad exposure data with Lumen Research's eye-tracking insights to provide comprehensive attention metrics for social media advertising.

The new solution offers three key metrics: Ad Focus to evaluate eye gaze capture, Dwell Time to measure attention duration, and Attention Index for benchmarking against industry peers. This expansion brings DV's attention measurement capabilities across social media, connected TV (CTV), and the open web, enabling advertisers to better assess media performance on Snapchat and make more informed budget decisions.

The product is now globally available on Snapchat, with additional platform integrations planned throughout 2025. This release builds upon DV's existing measurement capabilities on Snapchat, which include fraud, brand suitability, and viewability measurement.

DoubleVerify (NYSE:DV) has uncovered ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025, costing unprotected advertisers an estimated $2.5 million since early 2025. The scheme targeted mobile and Connected TV (CTV) environments using basic automation techniques.

DV's Fraud Lab identified five key red flags: outdated screen resolutions, abnormal traffic volumes, suspicious IP proxies, uniform impression counts, and impossible user engagement patterns. Despite its amateur nature, the scheme highlighted vulnerabilities in emerging media types, particularly mobile and CTV environments.

The discovery demonstrates DoubleVerify's capability to protect advertisers through its AI-powered Fraud Lab, which detects both sophisticated and basic fraud schemes by identifying deviations from normal user behavior.

DoubleVerify (NYSE: DV) has launched the News Accelerator Publisher Council, bringing together major news organizations like The Associated Press, CNN, The New York Times, and The Guardian to enhance advertiser engagement in news environments. The initiative aims to improve monetization of news content through collaboration on product innovation, advertiser education, and promoting content suitability. The Council builds upon DV's News Accelerator program launched in 2024, which includes features like AI-Powered Keyword Optimization and refined keyword controls. The company plans to introduce additional news content categories later this year to provide advertisers with more granular classification options. This initiative represents a strategic move to bridge the gap between advertisers and news publishers while supporting sustainable journalism.

DoubleVerify (NYSE: DV) has launched DV Authentic AdVantage, an innovative AI-powered solution combining media quality controls with DV Scibids AI to enhance advertising performance across walled garden environments. The solution, initially focused on proprietary video platforms, integrates verification and optimization capabilities to help brands achieve better outcomes while protecting brand equity. Built on the DV Media AdVantage Platform (DV MAP), it offers three key pillars: Verify (media quality controls), Optimize (AI-powered performance), and Prove (outcome measurement). This launch represents DV's evolution from a verification provider to a comprehensive media effectiveness platform, leveraging recent acquisitions including Scibids (2023) for AI optimization and Rockerbox for marketing measurement.