DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (NYSE: DV) reported third-quarter revenue of $205.6 million, with growth across its activation, measurement and supply-side businesses. Revenue rose 9% year over year. Net income increased to $15.929 million from $10.202 million, and diluted earnings per share rose to $0.10 from $0.06. Adjusted EBITDA, a non-GAAP earnings measure, was $75.4 million, with a 37% margin.
Activation revenue rose 10%, measurement revenue increased 8%, and supply-side revenue grew 5%. Social measurement revenue increased 20%, while connected-TV transactions measured rose 22%. Stockholders approved the merger agreement with Neptune BidCo US, Nielsen's parent, on October 29, 2026. DoubleVerify expects closing by the first quarter of 2027, subject to customary closing conditions. DV would become a wholly owned subsidiary of Neptune. The company withdrew all previously issued financial guidance while the transaction remains pending.
DoubleVerify (NYSE: DV) released research finding that 97% of marketers plan to use AI across some advertising activities in 2026.
The report draws on a global survey of 2,020 marketers and additional DV data. Adoption varies by workflow: AI use for summarizing media briefs rose from 28% in 2024 to 37% in 2025, while use for adjusting live campaigns rose from 21% to 31%. Usage is expected to reach 40% and 36%, respectively, in 2026. Among marketers using AI-powered bidding solutions, 98% reported performance improvements. These findings describe marketers' adoption and experiences, rather than DoubleVerify's financial results.
DoubleVerify (DV) released its 2026 Global Insights Report examining how consumers discover, research and purchase products on social platforms. The research draws on surveys of 22,000 consumers and 2,020 marketers, plus additional DV data.
Globally, 25% of consumers purchased through social media in the past year. Short-form video ads can prompt clicks or purchases for 38%, compared with 31% for long-form video ads and 25% for social feed ads. AI-generated influencers drew negative responses from 37% and positive responses from 29%; human influencers using AI drew positive responses from 39%. Reaching target audiences remained social advertisers' most cited challenge, at 40%.
DoubleVerify (DV) launched attribution measurement for ChatGPT advertising, allowing advertisers to assess the channel alongside other marketing touchpoints in the customer journey. Through DV Rockerbox, advertisers can measure ChatGPT Ads’ contribution to acquisition, conversions and return on advertising spending.
DoubleVerify and OpenAI are also developing a brand risk and suitability evaluation pilot to assess whether advertising contexts align with advertisers’ preferences. The planned controlled testing environment would let independent partners help assess and inform suitability policies and guardrails without accessing private user conversations.
DoubleVerify (DV) executive Stephanie Posner was named a 2026 AdExchanger Top Women in Media & Ad Tech honoree.
Recognized in the AI Media Innovators category, Posner is vice president of Policy, Safety & Global Affairs. She leads the team responsible for policies and standards behind DoubleVerify’s AI-powered brand suitability and contextual offerings. Her team’s research helped shape the company’s AI SlopStopper.
DoubleVerify (DV) launched Ask Neura, a conversational AI experience embedded in DV Pinnacle that lets advertisers and agencies query DV’s media-quality and performance data using natural language.
Ask Neura works across social, streaming TV and the open web to explain unexpected campaign shifts, summarize results and point users to relevant dashboards. It is powered by DV Neura within the DV Media AdVantage Platform and can be accessed directly or via third-party tools such as Anthropic Claude through the Model Context Protocol. DV also plans a DV Neura Activation Agent to autonomously execute approved campaign changes within defined guardrails.
DoubleVerify (NYSE: DV) released a new analysis on Aug. 26, 2026 showing that advertising alongside professionally produced news content can improve media efficiency. Examining campaigns across dozens of news sites, including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph, DoubleVerify compared performance on these news properties with other digital environments.
According to DoubleVerify, campaigns on participating news publishers delivered a 17.7% lower CPM, 38.4% lower CPC and 20.6% lower vCPM versus non-news inventory. The study covered 12 advertisers during the first half of 2026 and was conducted through DoubleVerify’s News Accelerator initiative, using its AI-powered optimization and measurement technology.
DoubleVerify (NYSE: DV) announced expanded independent media quality measurement coverage on TikTok Pangle, allowing advertisers to use DV’s brand suitability and viewability tools across Pangle’s mobile app inventory in 48 markets, including the United States and key regions in Asia Pacific, Europe, the Middle East, Africa and Latin America.
Advertisers can access brand suitability insights, video viewability measurement and centralized reporting via DV Pinnacle. The move extends DV’s broader partnership with TikTok and integrates DV’s capabilities within the Media AdVantage Platform to support media verification, performance optimization and campaign outcomes measurement.
Nielsen agreed to acquire DoubleVerify (NYSE: DV) in an all‑cash deal valuing DoubleVerify at an enterprise value of approximately $2.15 billion. DoubleVerify shareholders will receive $13.60 per share in cash, a 30% premium to the company’s 60‑trading‑day VWAP as of August 5, 2026.
The combination is expected to create an independent media intelligence platform spanning audience measurement, campaign verification and optimization across TV, CTV, digital, social, mobile and AI platforms. The combined company is expected to generate over $4 billion in pro‑forma revenue and address companies that collectively deploy more than $300 billion in advertising spend.
The transaction is expected to close by the first quarter of 2027, subject to DoubleVerify shareholder approval, regulatory clearances and other customary conditions. It will be funded with committed debt financing, incremental equity and cash on hand at Nielsen. DoubleVerify will become a private company within Nielsen and its stock will be delisted. Funds affiliated with Providence Equity Partners, holding about 11.8% of DoubleVerify shares, agreed to vote in favor and will exit at closing.
DoubleVerify (NYSE: DV) reported second quarter 2026 results and announced that on August 6, 2026 it entered into a Merger Agreement with Neptune BidCo US, parent of Nielsen, whereby Nielsen will acquire DV. In connection with the pending transaction, DV is suspending future earnings and investor calls, including the August 6, 2026 call, and is withdrawing all previously issued financial outlook and guidance for the duration of the transaction’s pendency.
For the quarter ended June 30, 2026, revenue was $193.8 million, up 3% year over year. Activation revenue was $107.7 million (down 1%), Measurement revenue $66.8 million (up 6%), and Supply-side revenue $19.3 million (up 13%). Net income was $12.9 million, with adjusted EBITDA of $65.3 million, representing a 34% margin. DV reported a cash balance of $210 million and no debt outstanding as of June 30, 2026.