DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (NYSE: DV) released a survey revealing insights into the digital advertising landscape as third-party cookies are phased out. Key findings indicate that 95% of advertisers plan to use contextual targeting, with 76% preferring publishers with strong first-party data. Interestingly, 64% of publishers expect revenue increases from cookie depreciation. As publishers adapt, 45% are exploring private marketplaces, while 82% are investing in subscription models to gather first-party data. The shifting focus offers a promising outlook for publishers navigating upcoming changes.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, announced its recent accreditation from the Media Rating Council (MRC) for its programmatic targeting services. This includes fraud avoidance and viewability targeting across various platforms, enhancing brand safety and contextual advertising. DV is the sole provider accredited for predictive viewability targeting and property-level ad verification. CEO Mark Zagorski emphasized this as a significant achievement in maintaining market leadership and delivering quality solutions to advertisers.
DoubleVerify (NYSE: DV) will participate in the BMO Digital Advertising Summit on March 3, 2022, at 10:00 am ET. CEO Mark Zagorski and CFO Nicola Allais will present during a fireside chat, which will be accessible via live webcast and archived on DoubleVerify’s investor relations website. The company specializes in digital media measurement and analytics, aimed at enhancing the advertising ecosystem's safety and effectiveness. Fortune 500 companies leverage their unbiased data to optimize digital advertising campaigns globally.
DoubleVerify (DV) reported strong preliminary financial results for Q4 2021, with total revenue at $105.5 million, a 34% increase year-over-year. Net income surged 248% to $28.3 million. For the full year 2021, revenue reached $332.7 million, up 36%, and net income increased by 43% to $29.3 million. For Q1 2022, DV anticipates a revenue range of $89 to $91 million and an adjusted EBITDA of $21 to $23 million. Full-year guidance estimates revenue between $429 to $437 million, reflecting a 30% year-over-year growth.
DoubleVerify (NYSE: DV) and Comscore (NASDAQ: SCOR) have announced a partnership to create a comprehensive media measurement solution. The collaboration aims to integrate DV's Authentic Ad™ technology with Comscore Campaign Ratings to provide advertisers with reliable verification of campaign reach and effectiveness across multiple platforms. This solution addresses growing challenges in the media landscape, such as digital fraud and privacy concerns. The joint offering is expected to launch in Q2 2022, enhancing the ability of advertisers to optimize their campaigns.
DoubleVerify (NYSE: DV) will hold its analyst and investor day on February 25, 2022, at the New York Stock Exchange from 9:00 a.m. ET to 12:30 p.m. ET. The event will reveal preliminary financial results for the fourth quarter and fiscal year 2021 and outline the 2022 full-year outlook. Presentations will cover the company’s vision, market opportunities, and growth strategies, alongside new product demonstrations and a live Q&A session. In-person attendance is by invitation only, and registration is required.
DoubleVerify (DV) will report its fourth quarter and full year 2021 financial results on March 8, 2022, after market close. A conference call will be held at 4:30 p.m. ET to discuss the results, recent developments, and future outlook. This announcement highlights DV's commitment to transparency and investor engagement as it continues to enhance its software platform for digital media measurement and analytics.
DoubleVerify (NYSE: DV) has successfully identified and dismantled several major Connected TV (CTV) fraud schemes over the past year, potentially saving CTV publishers over $144 million annually. CTV ad spending in the US reached $14.44 billion last year, projected to rise to $27.5 billion by 2025. Highlights include the disruption of sophisticated strategies like MultiTerra and SneakyTerra, which had the potential to defraud publishers significantly. DV's ongoing analysis through its Fraud Lab seeks to provide real-time protection for its clients.
DoubleVerify (NYSE: DV) has launched its Fully On-Screen pre-bid targeting to enhance performance for Connected TV (CTV) advertisers. This innovation allows advertisers to optimize ad delivery, ensuring that ads are displayed only when the TV is on, addressing the 'TV Off' issue where ads continue to run despite the screen being off. As CTV budgets grow, this solution aims to maximize ROI by improving ad viewability. DV's pre-bid segments are available on platforms like Amobee, MediaMath, and Xandr, with plans for more integrations.
DoubleVerify Holdings (NYSE: DV) announced that COO Matt McLaughlin will step down in summer 2022 after over a decade with the company. He will remain in his role through the end of Q1 and transition to an advisory position until July 1, 2022. CEO Mark Zagorski acknowledged McLaughlin's contributions to the company's growth and innovation in digital media measurement. DoubleVerify continues to focus on enhancing the digital advertising ecosystem for its clients.