Doubleverify Hldgs Inc Stock Price, News & Analysis

DoubleVerify (DV) has introduced the Publisher Inventory Compatibility Score (ICS) in the DV Publisher Suite, marking a significant advancement in how publishers can present their content to advertisers. This innovative scoring system allows publishers to clearly demonstrate the value of their inventory by analyzing brand suitability settings against their content. It offers granular insights at both site and page levels, highlighting areas for improvement and new sales opportunities. This tool aims to enhance monetization for publishers, especially amid challenges posed by the COVID-19 pandemic.

DoubleVerify (DV) has expanded its partnership with MoPub, allowing DV to provide enhanced fraud protection for mobile app campaigns on MoPub Marketplace. This partnership builds upon their initial collaboration from 2019, adding pre-bid avoidance and post-bid monitoring capabilities. DV aims to ensure quality in ad inventory amidst rising ad fraud, impacting the entire digital advertising ecosystem. MoPub connects to over 2 trillion ad requests globally, and DV's technology is accredited by the Media Rating Council to block sophisticated invalid traffic in mobile advertising.

DoubleVerify (DV) has identified a new Connected TV (CTV) advertising fraud scheme named “SmokeScreen.” This scheme hijacks CTV devices to generate impressions, even when screens are off, leading to inflated impression counts. DV's Fraud Lab neutralized this scheme, which impacts nearly 10,000 devices and generates up to 10 million fraudulent requests daily, costing advertisers over $6 million monthly. DV employs its Video Filtering solution to enhance protection against such fraud, reinforcing its commitment to safeguarding the digital advertising ecosystem.

DoubleVerify (NYSE: DV) is set to present at the KeyBanc Technology Leadership Forum on August 9, 2021, at 11:20 a.m. ET. CFO Nicola Allais and SVP, Investor Relations Tejal Engman will lead the discussion, followed by virtual meetings with institutional investors. The fireside chat will be accessible via a live audio webcast and will be archived on DoubleVerify's investor relations website.

As a prominent platform in digital media measurement and analytics, DoubleVerify aims to enhance the digital advertising ecosystem while maintaining fair value for advertisers.

DoubleVerify (DV) reported impressive second-quarter results with total revenue of $76.5 million, a 44% increase year-over-year. Key drivers included a 57% increase in advertiser programmatic revenue and a 112% surge in Authentic Brand Safety revenues. Despite a net loss of $12.6 million attributed to IPO costs, adjusted EBITDA rose by 35% to $21.2 million. The company anticipates third-quarter revenue between $81 million and $83 million and full-year revenue of $325 million to $330 million, reflecting optimism in digital advertising spend and continued market growth.

DoubleVerify (NYSE: DV) has launched enhancements to its Connected TV (CTV) brand safety and suitability solutions, including app-level avoidance categories and app store data controls. These tools enable advertisers to monitor and avoid unsuitable CTV apps and align their campaigns with suitable inventory. With over 90 brand safety categories, DV aims to deliver increased transparency and protection in CTV advertising. As demand for CTV transparency rises, these innovations position DV as a leader in brand safety solutions, helping advertisers safeguard their investments and optimize performance.

DoubleVerify (DV), a leader in digital media measurement, has enhanced its brand safety and suitability solutions. Key updates include the launch of DV's Brand Safety Floor as a turnkey option, allowing advertisers to quickly mitigate risks associated with high-risk content. In addition, Brand Suitability Tiers now extend to YouTube, providing advertisers with greater control. A new suitability category, 'Death & Injury,' has also been introduced. These enhancements reflect increasing customer demand for precise brand safety control, enabling better campaign performance and monetization opportunities for publishers.

DoubleVerify (DV) has achieved Media Rating Council (MRC) accreditation for its innovative video filtering, benchmarks, and connected TV (CTV) metrics. This recognition underscores DV's commitment to improving digital ad ecosystem quality and performance, particularly as investment in these areas grows. Key accredited metrics include CTV Fully-On Screen metrics and DV Video Complete, which enhance campaign measurement and brand protection. This accreditation marks an important step in DV's ongoing efforts to provide reliable data to advertisers, ensuring transparency in their digital investments.

DoubleVerify (DV) has achieved significant certifications for international data privacy compliance, including the International Privacy Verification (IPV) and APEC Cross Border Privacy Rules (CBPR) via TrustArc. These certifications validate DV's data protection mechanisms and adherence to global standards. As the sole digital ad verification provider to achieve such certifications, DV showcases its commitment to data privacy while not employing cookies or user tracking. The company prioritizes robust information security and ongoing monitoring to bolster compliance and build customer trust.