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DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (NYSE: DV) has released alarming new data indicating a significant increase in advertising fraud during the 2021 holiday season. With online video ad spending projected to reach $62 billion globally, up to 6.6% of video ads and 18% of CTV ads were found to be fraudulent or from sophisticated invalid traffic (SIVT). The company identified two major fraud schemes—LeoTerra and CelloTerra—that have spiked during the holiday season, impacting ad performance and effectiveness. This highlights the critical need for robust fraud prevention measures in digital advertising.
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DoubleVerify (NYSE: DV) announced that CEO Mark Zagorski and CFO Nicola Allais will present at the Barclays Global Technology, Media and Telecommunications conference on December 7, 2021, at 3:35pm ET. The company will also host virtual one-on-one and small group meetings with institutional investors. The fireside chat will be available via live webcast and archived on DoubleVerify’s investor relations website.
As a leader in digital media measurement and analytics, DoubleVerify aims to enhance the digital advertising ecosystem's integrity and effectiveness for clients globally.
DoubleVerify Holdings, Inc. (NYSE:DV) completed a secondary public offering of 9,200,000 shares at $31.25 per share, including 1,200,000 shares from underwriters' options. The offering was managed by J.P. Morgan and Goldman Sachs, while the company did not receive any proceeds. The registration statement was effective since November 17, 2021. DoubleVerify, a leader in digital media measurement, aims to enhance the integrity of digital advertising. It is majority-owned by Providence Equity Partners, with $45 billion in capital commitments.
DoubleVerify Holdings, Inc. (NYSE: DV) announced the pricing of an underwritten secondary public offering of 8,000,000 shares at $31.25 per share. The offering, led by Providence VII U.S. Holdings L.P., is set to close on November 22, 2021, subject to customary conditions. An additional 1,200,000 shares may be purchased by underwriters. DoubleVerify will not receive any proceeds from this sale. J.P. Morgan and Goldman Sachs are the joint lead bookrunning managers for this offering.
DoubleVerify (NYSE: DV) has launched its DV Publisher Suite for European publishers, enhancing their capabilities in managing revenue, campaign delivery, and inventory quality. The suite integrates advanced analytics and performance tracking, assisting publishers in optimizing both direct and programmatic inventories. This expansion aligns with DV's commitment to support the growing demand in Europe, now employing around 25% of its 70-strong Publisher Division team in the region. Key features include unified analytics, campaign insights, and media quality automation, aimed at maximizing yield across the board.
DoubleVerify announced a secondary public offering of 8,000,000 shares of common stock by Providence VII U.S. Holdings and other existing stockholders. The underwriters will have a 30-day option to purchase an additional 1,200,000 shares. DoubleVerify will not receive any proceeds from this offering, which is being managed by J.P. Morgan and Goldman Sachs as lead bookrunning managers. A registration statement has been filed with the SEC but has not yet become effective, meaning no shares can be sold until it is.
DoubleVerify (NYSE: DV) announced that CEO Mark Zagorski and CFO Nicola Allais will engage in a live virtual fireside chat with Canaccord Genuity on Friday, November 12, at 11:00 a.m. ET. The discussion, hosted by Senior Internet Analyst Michael Graham, will focus on insights into the digital media measurement industry and the company's performance.
Investors can access the event via a live webcast, which will also be archived on DoubleVerify's investor relations website. DoubleVerify is dedicated to enhancing the digital advertising ecosystem through data-driven analytics.
DoubleVerify (NYSE: DV) has announced its acquisition of OpenSlate for $150 million, consisting of $125 million in cash and $25 million in stock. The deal is set to close this quarter. This acquisition aims to enhance DV's capabilities in the rapidly growing social video and CTV advertising markets, which are expected to reach $56 billion and $16 billion respectively by 2023. By integrating OpenSlate's pre-campaign targeting solutions with DV's post-bid measurement, the merger is expected to provide a comprehensive toolset for brand safety, suitability, and contextual optimization.
DoubleVerify (DV) reported a 36% year-over-year revenue increase to $83.1 million for Q3 2021, driven by substantial growth in programmatic and social advertising. The company achieved a net income of $7.9 million and an adjusted EBITDA of $26.4 million, resulting in a 32% adjusted EBITDA margin. Additionally, DV announced the acquisition of OpenSlate, enhancing its digital media measurement capabilities. The company expects Q4 revenue between $98 million to $103 million, reflecting a 28% increase year-over-year, and maintains a full-year guidance of 34% revenue growth.