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DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (NYSE: DV) and Comscore (NASDAQ: SCOR) have announced a partnership to create a comprehensive media measurement solution. The collaboration aims to integrate DV's Authentic Ad™ technology with Comscore Campaign Ratings to provide advertisers with reliable verification of campaign reach and effectiveness across multiple platforms. This solution addresses growing challenges in the media landscape, such as digital fraud and privacy concerns. The joint offering is expected to launch in Q2 2022, enhancing the ability of advertisers to optimize their campaigns.
DoubleVerify (NYSE: DV) will hold its analyst and investor day on February 25, 2022, at the New York Stock Exchange from 9:00 a.m. ET to 12:30 p.m. ET. The event will reveal preliminary financial results for the fourth quarter and fiscal year 2021 and outline the 2022 full-year outlook. Presentations will cover the company’s vision, market opportunities, and growth strategies, alongside new product demonstrations and a live Q&A session. In-person attendance is by invitation only, and registration is required.
DoubleVerify (DV) will report its fourth quarter and full year 2021 financial results on March 8, 2022, after market close. A conference call will be held at 4:30 p.m. ET to discuss the results, recent developments, and future outlook. This announcement highlights DV's commitment to transparency and investor engagement as it continues to enhance its software platform for digital media measurement and analytics.
DoubleVerify (NYSE: DV) has successfully identified and dismantled several major Connected TV (CTV) fraud schemes over the past year, potentially saving CTV publishers over $144 million annually. CTV ad spending in the US reached $14.44 billion last year, projected to rise to $27.5 billion by 2025. Highlights include the disruption of sophisticated strategies like MultiTerra and SneakyTerra, which had the potential to defraud publishers significantly. DV's ongoing analysis through its Fraud Lab seeks to provide real-time protection for its clients.
DoubleVerify (NYSE: DV) has launched its Fully On-Screen pre-bid targeting to enhance performance for Connected TV (CTV) advertisers. This innovation allows advertisers to optimize ad delivery, ensuring that ads are displayed only when the TV is on, addressing the 'TV Off' issue where ads continue to run despite the screen being off. As CTV budgets grow, this solution aims to maximize ROI by improving ad viewability. DV's pre-bid segments are available on platforms like Amobee, MediaMath, and Xandr, with plans for more integrations.
DoubleVerify Holdings (NYSE: DV) announced that COO Matt McLaughlin will step down in summer 2022 after over a decade with the company. He will remain in his role through the end of Q1 and transition to an advisory position until July 1, 2022. CEO Mark Zagorski acknowledged McLaughlin's contributions to the company's growth and innovation in digital media measurement. DoubleVerify continues to focus on enhancing the digital advertising ecosystem for its clients.
DoubleVerify (NYSE: DV) announced that CEO Mark Zagorski and CFO Nicola Allais will present at the 24th Annual Needham Virtual Growth Conference on January 12, 2022, at 3:30 PM ET. Following this, management will conduct virtual one-on-one and small group meetings with institutional investors on January 13, 2022. The fireside chat will be accessible via live webcast and will be archived on DoubleVerify’s investor relations website.
DoubleVerify is a leading software platform for digital media measurement, helping Fortune 500 advertisers enhance campaign quality and maximize digital advertising returns.
DoubleVerify (DV) will hold its analyst and investor day on February 25, 2022, at the New York Stock Exchange, starting at 9:00 a.m. ET and concluding around 12:00 p.m. ET. Senior leadership will present the company's vision, market opportunities, growth strategies, and product innovations. Live access and archived replays will be available on their Investor Relations website. In-person attendance is by invitation only and requires advance registration.
DoubleVerify (NYSE: DV) has appointed Rose Velez-Smith as the new Executive Vice President and Chief Human Resources Officer. Velez-Smith will oversee global human resources strategies, focusing on talent management, diversity, and employee engagement. CEO Mark Zagorski emphasized the importance of human resources in driving the company's growth. Velez-Smith brings over 20 years of HR experience from Pitney Bowes, where she managed global HR efforts. Her previous roles also include significant leadership in employee relations and talent acquisition.
DoubleVerify (NYSE: DV) has released alarming new data indicating a significant increase in advertising fraud during the 2021 holiday season. With online video ad spending projected to reach $62 billion globally, up to 6.6% of video ads and 18% of CTV ads were found to be fraudulent or from sophisticated invalid traffic (SIVT). The company identified two major fraud schemes—LeoTerra and CelloTerra—that have spiked during the holiday season, impacting ad performance and effectiveness. This highlights the critical need for robust fraud prevention measures in digital advertising.