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DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (DV) has published findings from its eighth annual Global Insights Report, revealing a notable increase in new ad fraud schemes in digital media. The DV Fraud Lab identified a 23% rise in new fraud schemes and variants in 2023, with a significant 60% increase in audio and video streaming fraud. Unprotected advertisers faced a fraud violation rate as high as 17%, driven by bot fraud, site fraud, and hijacked devices. Generative AI has facilitated these schemes, enabling fraudsters to generate authentic-looking user agents and mimic human behavior. Despite this, DV is leveraging AI to combat fraud, analyzing over one trillion impressions across multiple markets and platforms. AI's role in generating fraudulent activities and combating them is a central theme of this report.
DoubleVerify (DV) reports a 19% increase in MFA (Made for Advertising) impression volume year-over-year in 2023, driven by a 73% rise in 'Low-tier' MFA impressions.
The company's eighth annual Global Insights Report analyzes over one trillion impressions from 2,000+ brands across 100 markets. It reveals that 57% of surveyed advertisers view AI-generated content as a challenge, with 54% stating it negatively impacts media quality.
Despite higher click and viewability metrics, MFA sites deliver 7% less attention on display ads and 28% less on video compared to other media. The report underscores the need for dynamic tools to safeguard ad investments and improve campaign performance amid the surge of AI-generated low-quality content.
DoubleVerify (NYSE: DV) has expanded its partnership with Pinterest to provide advanced brand safety and suitability measurement for global advertisers. Utilizing DV’s AI-powered classification technology, the new service aims to ensure that digital ads align with suitable content, thereby protecting brand reputation and maximizing campaign effectiveness. The solution offers comprehensive media quality measurement across various ad formats on Pinterest, backed by DV’s trusted third-party verification. The expanded service is available globally and supports all languages, with data and insights accessible via the DV Pinnacle platform.
DoubleVerify (DV) has announced the global release of the first comprehensive media authentication service on Reddit, offering the DV Authentic Ad® metric.
This new service provides advertisers with enhanced transparency and performance insights for their campaigns. Key features include brand equity protection, fraud detection, viewability measurement, and in-geo delivery.
DV's AI-powered classification engine ensures accurate content analysis, aligning ads with suitable content.
Mark Zagorski, CEO of DV, emphasized the importance of verifying media across all major platforms, especially those with user-generated content like Reddit. Harold Klaje, Reddit's Chief Revenue Officer, highlighted the value of third-party verification for advertisers.
DoubleVerify (DV) has unveiled findings from its eighth annual Global Insights Report, highlighting the potential and challenges of retail media networks (RMNs) in digital advertising. The report analyzed over one trillion impressions from more than 2,000 brands across 100 markets. Key findings show that RMNs outperformed in terms of brand suitability and ad fraud, with fraud rates 31% lower and brand suitability violations 10% lower than DV benchmarks. However, RMNs have viewability issues, with a viewable rate 8% below the DV benchmark, particularly in Owned & Operated (O&O) inventory. Despite lower viewability, O&O inventory showed high engagement rates, 183% above DV's attention baseline. The report covers data from January to December 2023 and includes insights from a global survey of 1,000 advertisers.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced a $150 million share repurchase program. Authorized by the Board of Directors, the program allows DV to buy back shares of its common stock using cash available on hand and future cash flows. The repurchases may occur via open market purchases under Rule 10b-18 and/or Rule 10b5-1 plans, adhering to applicable laws. The program doesn't mandate a specific number of shares to be repurchased and has no set time limit. As of March 31, 2024, DV had $302 million in cash and cash equivalents, with 172 million shares outstanding as of April 29, 2024.
DoubleVerify (NYSE: DV), a top software platform for digital media measurement, data, and analytics, announced that CEO Mark Zagorski and CFO Nicola Allais will participate in three upcoming investor conferences. These include the 52nd Annual J.P. Morgan Global Technology, Media, and Communications Conference on May 20, 2024, the Baird Global Consumer, Technology & Services Conference on June 4, 2024, and the William Blair 44th Annual Growth Stock Conference on June 5, 2024. Fireside chats will be held at these events, with live webcasts and archived replays available on DoubleVerify’s investor relations website.
DoubleVerify (DV) reported a 15% year-over-year revenue increase to $140.8 million for Q1 2024. Net income was $7.2 million with an adjusted EBITDA of $38.1 million. The company achieved 27% adjusted EBITDA margin, exceeding revenue guidance, and driving growth through core verification solutions, international expansions, and new partnerships.
DoubleVerify (DV) uncovered a new large-scale audio ad fraud scheme known as 'FM Scam' that spoofed over 500,000 devices, including smart speakers, during March 2024. This marks the second significant global scheme targeting audio spending after BeatSting. FM Scam involves fraudsters falsifying audio traffic using dedicated servers to blend invalid traffic with legitimate traffic. The impact analysis showed that the perpetrators generated up to 100 million ad requests monthly, defrauding advertisers and impacting quality audio sellers' yields. DV's Fraud Lab quickly detected and mitigated the attacks, utilizing AI-powered technology and human review.
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