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DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (NYSE: DV) has announced the expansion of its AI-powered Inflammatory Politics and News (IPN) category on Meta. This new feature allows advertisers to independently verify campaign quality against controversial news and political content, including deepfakes. The IPN category is based on a clearly defined policy and is powered by DV Universal Content Intelligence™, which uses AI to analyze various content types.
The expansion is particularly significant during an election year when challenging political topics typically increase. DV's IPN category can be mapped to industry standards for misinformation and debated sensitive social issues. Global brands can access the IPN category measurement data and insights through DV Pinnacle®, the company's unified service and analytics reporting platform.
DoubleVerify (NYSE: DV) has achieved ISO 27701 certification, the first international privacy standard for organizations to demonstrate their privacy systems and controls. This certification extends DV's existing ISO 27001 certification awarded in October 2022, reinforcing its commitment to privacy and security in the digital media industry.
The ISO 27701 certification validates the quality and maturity of DV's privacy compliance program, assessing its Privacy Information Management System (PIMS). Key benefits include enhanced information security, privacy compliance support for regulations like GDPR and CCPA, risk reduction, and market differentiation.
This achievement underscores DV's position as a trusted leader in safeguarding personal data and providing best-in-class services to top-tier platforms, publishers, and advertisers worldwide.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in three upcoming investor conferences in September 2024. The company's CEO, Mark Zagorski, and/or CFO, Nicola Allais, will attend:
1. Citi's 2024 Global TMT Conference on September 4 (fireside chat at 9:10 a.m. ET)
2. Piper Sandler Growth Frontiers Conference on September 10 (fireside chat at 10:30 a.m. ET)
3. Goldman Sachs Communacopia + Technology Conference on September 12 (fireside chat at 11:50 a.m. ET)
Investors can access live webcasts and archived replays of the fireside chats on DoubleVerify's investor relations website at https://ir.doubleverify.com/.
DoubleVerify reported strong Q2 2024 results, with revenue increasing 17% year-over-year to $155.9 million. Growth was driven by global expansion in social and CTV measurement. Key highlights include:
- Net income of $7.5 million
- Adjusted EBITDA of $46.8 million (30% margin)
- Activation revenue up 12% to $87.5 million
- Measurement revenue up 22% to $54.8 million
- Social measurement revenue increased 44%
- CTV transactions measured grew 55%
The company raised its full-year 2024 guidance, now expecting revenue of $667-$675 million (+17% YoY at midpoint) and adjusted EBITDA of $206-$214 million (31% margin at midpoint). DoubleVerify cited a strong enterprise pipeline and continued market share gains as drivers of its momentum.
DoubleVerify (DV) has partnered with Hakuhodo DY Media Partners to enhance digital advertising effectiveness through the Advertising as a Service (AaaS) model. This collaboration integrates DV's AI-driven technology with AaaS to optimize ad delivery, minimize brand risk, and achieve business goals for advertisers. The partnership focuses on:
1. Improving ad quality using AI technology
2. Ensuring effective and secure ad delivery
3. Utilizing media quality data, bidding optimization, and operations management
A proof-of-concept (POC) is currently underway to demonstrate the enhanced efficiency and effectiveness of this integrated approach. This partnership marks a significant step towards providing safer and more impactful advertising solutions in the rapidly evolving digital landscape.
DoubleVerify (NYSE: DV), a leading software platform specializing in digital media measurement, data, and analytics, announced it will release its second quarter 2024 financial results on July 30, 2024, after the market closes.
A conference call and webcast to discuss the financial results, recent developments, and business outlook will be held at 4:30 p.m. ET on the same day. The call will be accessible via a toll-free number for US/Canada participants and an international dialing number, as well as through a live webcast on their investor relations website.
DoubleVerify (DV) has released its eighth annual Global Insights Report, which studies media quality and performance trends from over one trillion impressions across more than 2,000 brands in 100 markets. The report reveals that 'Made for Advertising' (MFA) websites predominantly produce evergreen content such as health, travel, and family topics, while avoiding time-sensitive subjects like sports and news. Specifically, MFA sites are 99% more likely to cover travel, 57% more likely to cover family and parenting, and 47% more likely to cover health and fitness, while being 95% less likely to cover news and 56% less likely to cover sports. The analysis also identifies characteristics of MFA sites, including a high ratio of ads to content, reliance on paid traffic, and low ad intensity. The report highlights increasing MFA site sophistication, posing new challenges for advertisers. The full report and a related webinar are available on DV's website.
DoubleVerify (DV), a leader in digital media measurement, revealed findings from its Global Insights Report, highlighting the environmental benefits of high-quality digital ads. The study found that buying higher-quality media impressions reduced nearly 65,000 metric tons of CO2 emissions in 2023. The DV Authentic Rate, which measures ad quality, showed that higher rates are linked to lower carbon emissions, as per Scope3 impact data. Additionally, high-tier MFA sites emitted 44% more carbon emissions. DV’s partnership with Scope3, established in 2022, enables advertisers to align their strategies with environmental values. The report analyzed over one trillion impressions across various regions and formats in 2023.
DoubleVerify (DV) has launched the DV Transparency Center at Cannes Lions 2024. This educational portal aims to enhance industry understanding and trust in media verification by offering comprehensive resources that demystify DV's technology and measurement solutions. The initiative offers insights into MFA sites, social media measurement, brand safety, and publisher monetization. Partnerships with The AdTech Forum and U of Digital further support DV's commitment to industry education and transparency.
DoubleVerify (DV) has released its 2024 Global Insights Report, emphasizing the growing importance of attention metrics in advertising as traditional cookies become obsolete. The report analyzed over one trillion video and display impressions from January to December 2023, covering various regions and platforms. Key insights include a 47% adoption rate of attention metrics by media buyers, with a significant increase in the use of DV Authentic Attention®.
DV's attention solution evaluates engagement and exposure through over 50 real-time data points without relying on cookies. The report highlights the nuanced impact of these metrics across different media types and platforms, stressing the need for tailored advertising strategies. Additionally, the study addresses the role of AI in media, the rise of Retail Media Networks (RMNs), and responsible media buying's contribution to reducing carbon emissions.