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DoubleVerify Holdings Inc (DV) provides essential news and updates for stakeholders tracking this leader in digital media measurement. Access press releases, earnings reports, and strategic announcements detailing DV's innovations in ad verification, brand safety solutions, and analytics platforms like DV Pinnacle.
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DoubleVerify (DV) uncovered a new large-scale audio ad fraud scheme known as 'FM Scam' that spoofed over 500,000 devices, including smart speakers, during March 2024. This marks the second significant global scheme targeting audio spending after BeatSting. FM Scam involves fraudsters falsifying audio traffic using dedicated servers to blend invalid traffic with legitimate traffic. The impact analysis showed that the perpetrators generated up to 100 million ad requests monthly, defrauding advertisers and impacting quality audio sellers' yields. DV's Fraud Lab quickly detected and mitigated the attacks, utilizing AI-powered technology and human review.