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DoubleVerify Holdings, Inc. (DV) reports developments in digital media measurement, data and analytics for advertisers and global brands. The company operates a media effectiveness platform that uses AI to verify media quality, optimize ad performance and measure campaign outcomes across programmatic channels, social media, streaming TV, CTV and digital publishers.
Recurring announcements cover financial results, AI-based verification products such as DV AI Verification and AI SlopStopper, attention measurement through DV Authentic Attention, reporting through DV Pinnacle, and market research derived from DV measurement data. Company updates also address MRC accreditations, platform integrations such as TikTok measurement, CTV fraud and transparency studies, streaming TV partnerships, investor conference participation and share repurchase activity.
DoubleVerify (DV) has made a strategic investment in FirstPartyCapital (FPC), an early-stage venture capital firm focused on adtech, martech, and digital media. This partnership aims to accelerate the growth of emerging advertising technology companies, particularly those specializing in performance measurement and AI solutions.
FPC, launched in 2021, is an operator-led fund backed by over 200 industry insiders. The investment makes DV one of FPC's largest investors and strategic partners. Since 2023, DV has invested over $200 million through acquisitions in the adtech ecosystem, including investments in AI-powered campaign optimization startup Scibids and marketing attribution leader Rockerbox.
FPC's portfolio includes companies like Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, and Pixels, providing founders with both capital and access to a network of senior industry executives.
DoubleVerify (NYSE: DV) reported strong Q4 and full-year 2024 results, with Q4 revenue increasing 11% YoY to $190.6 million and full-year revenue growing 15% to $656.8 million. The company achieved Q4 net income of $23.4 million and record Adjusted EBITDA margin of 39%.
Key highlights include:
- 34% growth in Supply-Side Revenue
- 95% increase in CTV Media Transactions Measured
- 112% Net Revenue Retention
- 27% growth in Social measurement revenue
The company announced plans to acquire Rockerbox for $85.0 million to enhance performance attribution capabilities. For 2025, DoubleVerify projects approximately 10% revenue growth with 32% Adjusted EBITDA margin.
DoubleVerify (NYSE: DV) has announced the expansion of its data solutions to major supply-side platforms (SSPs), including Criteo's Commerce Grid and Index Exchange, as well as Google Ad Manager's new curation tool. This expansion enables advertisers to leverage DV data across both DSPs and SSPs for enhanced programmatic buying decisions.
The integration addresses growing advertiser priorities in supply path optimization and adaptation to declining cookie-based addressability. DV's solutions provide stronger safeguards in programmatic direct deals, where post-bid suitability violations in private marketplaces were found to be 61% lower when using Authentic Brand Suitability in 2024.
The enhanced platform allows advertisers to utilize DV's suite of solutions including Authentic Brand Suitability, Custom Contextual solutions, and tools to combat ad fraud and optimize for viewability, brand suitability, contextual relevance, and attention.
DoubleVerify (NYSE: DV) has announced an agreement to acquire Rockerbox, a global marketing attribution leader, for $85 million in cash. The acquisition enhances DV's performance measurement capabilities by integrating Rockerbox's Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality Testing solutions.
The merger will combine DV's trusted data with Rockerbox's conversion insights across open web and walled gardens, creating a unified platform for digital-first performance measurement and AI-powered optimization. Recent testing demonstrated significant results, with a global brand achieving CPA reductions of 39% and 20% across two campaigns using the combined solution.
The transaction is expected to close early in Q2, expanding DV's market reach to mid-market and direct response advertisers. The integration will enable advertisers to centralize campaign data, understand cross-channel customer interactions, and optimize media investments through AI-powered activation.
DoubleVerify (NYSE: DV) has launched content-level controls for Meta's Facebook & Instagram Feed and Reels, expanding its brand suitability and media performance tools. This new feature allows advertisers to proactively avoid unsuitable content before ad placement, building upon last year's post-bid brand safety measurement release.
The solution includes 30 new content-level avoidance categories, including Youth and Young Adults, Youth Entertainment, and Gambling. The system is powered by DV's proprietary AI-driven Universal Content Intelligence™ classification engine, which analyzes video, image, audio, speech, and text elements.
Key benefits include end-to-end performance alignment, automated hourly content refresh, and independent third-party monitoring. The service is accessible through DV Pinnacle®, the company's unified analytics platform, enabling advertisers to monitor and optimize their Meta ad campaigns effectively.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced its participation in three major investor conferences in March 2025. CEO Mark Zagorski and CFO Nicola Allais will attend:
• The JMP Securities Technology Conference on March 4 (fireside chat at 11:30 AM PT / 2:30 PM ET)
• KeyBanc Emerging Technology Conference on March 5 (fireside chat at 9:00 AM PT / 12:00 PM ET)
• Morgan Stanley Technology, Media & Telecom Conference on March 6 (fireside chat at 9:15 AM PT / 12:15 PM ET)
All fireside chats will be accessible through live webcasts and archived replays on DoubleVerify's investor relations website. Management will also conduct in-person meetings with institutional investors during these events.
DoubleVerify (NYSE: DV), a software platform specializing in digital media measurement, data, and analytics, has announced it will release its fourth quarter and full year 2024 financial results after market close on Thursday, February 27, 2025.
The company will host a conference call and webcast at 4:30 p.m. ET following the results release. Management will discuss financial results, recent developments, and business outlook. The call will be accessible via US/Canada toll-free number (877) 841-2987 or internationally at +1 (215) 268-9878. A webcast will also be available through the company's investor relations website.
EDO and DoubleVerify (DV) have announced a groundbreaking partnership to enhance Connected TV (CTV) advertising through AI-powered optimization. The integration combines EDO's engagement metrics with DV Scibids AI, DoubleVerify's proprietary technology, to optimize media buys using ad-driven engagement signals.
The partnership leverages EDO's database of over 133 million streaming ad airings and associated engagement metrics. DV Scibids AI automatically generates custom bidding algorithms using DSP impression-level data feeds and measurement data to achieve specific KPIs. The system can dynamically adjust media buys based on TV-driven ad engagement, allowing advertisers to prioritize high-engagement markets and optimize inventory purchases accordingly.
Advertisers can activate this solution through major DSPs including Google, Trade Desk, and Xandr to maximize campaign ROAS and engagement.
DoubleVerify (DV) has launched its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution to help advertisers protect their brands from low-quality, AI-generated content. According to DV's 2024 Global Insights Trends Report, 54% of marketers believe GenAI negatively impacts media quality.
The solution offers both post-bid monitoring and pre-bid avoidance through DV Authentic Brand Suitability® across leading DSPs. DV's approach combines AI-driven analysis with human expertise to identify websites containing low-quality AI-generated content, characterized by repetitive formats, chatbot-generated text, and placeholder content. The service currently focuses on English-language content, with plans for expansion to other languages.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced its CEO Mark Zagorski's participation in two upcoming investor conferences. The first is the Truist Securities Virtual Internet Growth Summit on Monday November 11th, 2024, featuring a fireside chat at 9:00 a.m. ET. The second is the 2024 RBC Global TIMT Conference on Tuesday November 19th, 2024, with a fireside chat scheduled for 4:40 p.m. ET. Both sessions will be accessible via live webcast and archived replay on DoubleVerify's investor relations website.