East Hanover Welcomes DXL: Because Offering Big + Tall Men's Clothes That Fit Shouldn't Be Remarkable, But It Is
Rhea-AI Summary
Destination XL Group (DXLG) has opened its newest Big + Tall men's clothing store in East Hanover, NJ, marking its fourth store opening this fiscal year and tenth in the past 12 months. Located in Hanover Commons at 200 NJ-10, the store features premium brands like Polo Ralph Lauren, Reebok, and Nautica.
The location showcases DXL's innovative FiTMAP Sizing Technology, a digital scanning system that captures customers' measurements to provide accurate size recommendations across brands. The store, which opened on May 24, 2025, represents DXL's continued expansion and commitment to serving the Big + Tall market with properly fitted, high-quality clothing options.
Positive
- Continued retail expansion with 10 new stores in 12 months
- Implementation of innovative FiTMAP Sizing Technology for improved customer experience
- Partnership with premium brands like Polo Ralph Lauren, Reebok, and Nautica
Negative
- None.
News Market Reaction
On the day this news was published, DXLG gained 2.61%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
After decades of designing, creating and offering high-quality clothes that truly fit Big + Tall men, DXL's dedication to an underserved market has only grown.
The new
The store also includes DXL's new proprietary FiTMAPSM Sizing Technology, an innovative digital scanning technology that takes each guest's unique measurements. With this information, shoppers can find custom clothing options and get accurate size recommendations across many of DXL's brands for a perfect fit every time.
"We are excited to extend our reach to the greater
The
About Destination XL Group
Destination XL Group, Inc. is the leading retailer of Men's Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style. Subsidiaries of Destination XL Group, Inc. operate DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores throughout
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SOURCE Destination XL Group, Inc.