eMLS CUP 2025: WHERE GAMING, SOCCER, AND CULTURE COLLIDE
Rhea-AI Summary
Electronic Arts (EA) and Major League Soccer are partnering to present the eMLS Cup Week 2025, a three-day gaming event culminating at the Whitney Museum of American Art from March 12-14, 2025. The event features a $50,000 prize pool competition in EA SPORTS FC 25, offering two spots in the EA SPORTS FC Pro World Championship.
The event combines gaming, sports, music, and art, featuring panel discussions with industry leaders including Chad Johnson, performances by Cash Cobain & DJ Silvasoundz, and interactive gaming activations. The final event coincides with Whitney's Free Friday Nights and will be freely accessible to the public with RSVP, also streaming live on Twitch and YouTube.
EA reported GAAP net revenue of $7.6 billion for fiscal year 2024, maintaining its position as a global leader in digital interactive entertainment with popular franchises including EA SPORTS FC, Battlefield, and Apex Legends.
Positive
- Strong revenue performance with $7.6B GAAP net revenue in FY2024
- Strategic partnership with Major League Soccer for eMLS expansion
- Diversification into esports with prize pool competitions
Negative
- None.
News Market Reaction
On the day this news was published, EA declined 1.03%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Major League Soccer and EA SPORTS Join Forces for One Night Only to Celebrate the Intersection of Sports Fandom and Culture at the Whitney Museum in
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The eMLS Cup Final and the Whitney's Free Friday Nights event are both free and open to the public. Free tickets are required and can be reserved via RSVP. eMLS fans worldwide can tune in via live coverage on Twitch or YouTube.
Featuring elite EA SPORTS FC 25 competition with participation from some of the world's best, eMLS Cup 2025 will also feature a panel discussion with emerging and established athletes, high-energy music performances, and immersive art experiences. The blending of these engaging elements will showcase the future of sports, gaming, and digital fandom.
"eMLS Cup bridges the excitement of matchday with the world of competitive EA SPORTS FC gaming, broadening the growing reach of Major League Soccer and building relationships with new fans." said Camilo Durana, MLS EVP. "We're excited to showcase eMLS in
Four Core Programs Define 2025 eMLS Cup Week:
- 2025 eMLS Cup Final – March 14 at the Whitney Museum
TIME: 11am - 3pm ET
(99 Gansevoort St,New York, NY 10014)North America's top EA SPORTS FC competitors will battle for a$50,000
- GAME ON: Next-Gen Fandom Panel – March 14 at the Whitney Museum
TIME: 5 - 6:30pm ET
(99 Gansevoort St,New York, NY 10014)
Featuring thought leaders, industry disruptors, and Gen Z voices, including former NFL star and avid EA SPORTS FC gamer Chad "Ochocinco" Johnson, this panel will explore the evolution of sports consumption, the influences of gaming, hip-hop, digital art and sneaker culture, along with how authenticity in the digital age is essential for audience engagement.
- Live performances by Cash Cobain & DJ Silvasoundz – March 14 at the Whitney Museum
TIME: 7:30pm ET
(99 Gansevoort St,New York, NY 10014)Bronx -based rapper and record producer Cash Cobain will perform a set from his debut studio album Play Cash Cobain. This culminating performance at the 2025 eMLS Cup Final will also feature a DJ set by Silvasoundz.
- Whitney Free Friday Nights – March 14 at the Whitney Museum
TIME: 5 - 10pm ET
(99 Gansevoort St,New York, NY 10014)
Attendees can explore an immersive cultural experience at the Whitney Museum and enjoy all that the museum has to offer, including its leading collection of digital art. During this special edition of the Whitney's weekly Free Friday Nights program, visitors will enjoy:- Interactive gaming activations, presented by the eMLS, showcasing cutting-edge esports technology.
- Live music, dancing, food and beverage specials, gallery tours, and access to the entire museum, including critically acclaimed exhibitions, and the Whitney's leading collection of digital art, including augmented reality (AR) works on the 8th floor terrace and in the lobby.
"It's fantastic to see MLS bringing together the worlds of gaming, music, art, and more during eMLS Cup week" Said Sam Turkbas, Senior Director of Sports Esports at EA, "The combination of interactive opportunities and panels, headlined by incredible eMLS competition, is a can't miss opportunity for fans, in-person and online, to interact in new and exciting ways and cheer on America's best FC Pro players."
How to Experience eMLS Cup Week 2025
- In-Person: The eMLS Cup Finals and Whitney Free Friday Nights are free and open to the public. Free tickets are required and can be reserved in advance at https://whitney.org/events/emls-ffn-25. Capacity is limited.
- Streaming: Fans can watch live coverage on Twitch or YouTube.
Follow the conversation: #eMLSCup #GamePositive #NextGenFandom. For more, visit mlssoccer.com/emls.
PRESS CONTACT
Bryan Pierce
MLS@1964agency.com | 917-817-1780
About eMLS eMLS is the gaming and esports property of Major League Soccer. Built around the EA SPORTS™ FC franchise, its goal is to utilize gaming to reach global audiences, raise the profile of MLS, and grow its next generation of fans. eMLS aims to authentically tap into culture, rooted in gaming but spreading across music, fashion, art, and more. For more information, visit www.mlssoccer.com/eMLS.
About Major League Soccer (MLS) Headquartered in
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2024, EA posted GAAP net revenue of approximately
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.
About The Whitney Museum
The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney (1875–1942), houses the foremost collection of American art from the twentieth and twenty-first centuries. Mrs. Whitney, an early and ardent supporter of modern American art, nurtured groundbreaking artists when audiences were still largely preoccupied with the Old Masters. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of
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SOURCE Major League Soccer
FAQ
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