EA SPORTS™ & LaLiga Announce Expansive New Partnership With EA SPORTS FC as Title Sponsor of All LaLiga Competitions
Electronic Arts (NASDAQ: EA) has announced a multi-year partnership with LaLiga starting in the 2023-24 season. This unique agreement includes title naming rights for all LaLiga competitions and a rebranding effort involving logos, graphics, and visual elements.
The partnership aims to enhance fan experiences through in-game innovation, broadcast highlights, and commitments to grassroots initiatives, thereby deepening collaboration between EA SPORTS FC and LaLiga.
- Multi-year partnership with LaLiga enhances brand visibility.
- Title naming rights for all LaLiga competitions boost EA's market presence.
- Commitment to grassroots initiatives aims to increase accessibility to football.
- None.
Starting in the 2023-24 season, the new multi-year agreement paves the way for new experiences, deeper in-game integrations, enhanced broadcast communications, and commitment to grassroots initiatives
Photo: EA SPORTS/LaLiga
This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations' position at the centre of football culture,” said
"EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said
For years, fans have been able to experience unrivaled authenticity in game, playing with their favourite LaLiga teams, players, and stadiums within EA SPORTS’ football ecosystem. With this partnership, EA SPORTS and LaLiga will deepen their collaboration. In addition to the naming rights partnership, fans will experience the benefit through technology, gameplay enhancements and development, and real-world football highlights. Both LaLiga and EA SPORTS are committed to grassroots initiatives to grow the game which will include increasing accessibility, upgrading facilities, and many more initiatives to truly immerse fans into the world of football.
“This partnership with EA SPORTS is set to truly transform the way football is enjoyed around the world,” said Óscar Mayo, Executive Director, LaLiga. “Moreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.”
“We’re thrilled to partner with a worldwide leader in football fandom to better connect our fans to their favourite clubs, players, and LaLiga competitions,” said
More details of the partnership will be shared in the coming months, with information on EA SPORTS FC products being made available in Summer 2023.
About
In fiscal year 2022, EA posted GAAP net revenue of approximately
EA, EA SPORTS, and the EA SPORTS logo are trademarks of
About LaLiga
LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organizing professional football competitions in
View source version on businesswire.com: https://www.businesswire.com/news/home/20220802005205/en/
Global PR Lead, EA SPORTS FC
eescaravage@ea.com
1-604-319-3533
Source:
FAQ
What is Electronic Arts' new partnership with LaLiga?
When does the EA and LaLiga partnership start?
What benefits will the EA and LaLiga partnership bring to fans?
How will LaLiga be rebranded under the EA partnership?