Chili's Debuts New Premium PATRÓN Frozen Margaritas Just in Time for Summer

Rhea-AI Summary

Chili's (NYSE:EAT) has launched three new premium frozen margaritas featuring PATRÓN Silver tequila, responding to consumer demand as over 50% of casual dining guests seek frozen options. The new lineup includes the PATRÓN Frozen Marg starting at $10, the Flamingo Freeze featuring Tito's Vodka, and the Arctic Drift with Malibu Coconut Rum.

As the leading seller of margaritas in U.S. restaurants with over 25 million sold last year, Chili's has also invested in new frozen margarita machines nationwide to ensure consistent quality. The premium drinks initiative aims to enhance the brand's core margarita offering while complementing popular menu items.

Positive

• Market leadership with over 25 million margaritas sold last year
• Strategic premium product expansion with PATRÓN partnership
• Investment in new frozen margarita machines across U.S. locations
• Competitive pricing with premium margaritas starting at $10

Negative

• None.

Chili's? More like Chilli's as the fan favorite grill & bar introduces a new lineup of frozen margaritas with a focus on quality ingredients and popular flavors

DALLAS, June 25, 2025 /PRNewswire/ -- Chili's® Grill & Bar, the seller of more margaritas than any restaurant brand in the U.S. — with more than 25 million sold last year alone — is raising the bar with three new, premium frozen choices. Made with PATRÓN Silver tequila, the lineup features something for everyone:

• PATRÓN Frozen Marg – Timeless and smooth, Chili's new frozen margarita features PATRÓN Silver, triple sec, lime juice and agave and starts at just $10. Guests can choose to add strawberry, mango, watermelon, blackberry, dragonfruit or even spicy flavor for an added punch.
• Flamingo Freeze – This vibrant, pink drink is made by shaking up Tito's® Handmade Vodka with Owen's Prickly Pear, then swirling with PATRÓN Frozen Marg for a sweet sip featuring a popular flavor in the southwest.
• Arctic Drift – Featuring a refreshing blend of Malibu® Coconut Rum, pineapple juice and Blue Curaçao, shaken then swirled with PATRÓN Frozen Marg, the Arctic Drift brings in flavors of the tropics, garnished with a lime wedge and maraschino cherry.

These additions also aim to meet Chili's guests' flavor preferences, with more than half[1] of casual dining guests looking for a frozen option to enjoy with their favorite menu items, like the Triple Dipper® or Chili's new Big QP burger.

"As a leader in the margarita space, we saw a big opportunity to elevate and expand our frozen margs to be ones that our guests deserve," said George Felix, Chief Marketing Officer at Chili's Grill & Bar. "At Chili's, margaritas are a core part of who we are – and now we're proud to serve what we believe to be the best frozen margs in the industry. I can't think of a better combination on a hot summer day than our all-new PATRÓN Frozen Marg and a Triple Dipper."

In addition to the margaritas themselves, Chili's has introduced new frozen margarita machines across the U.S., simplifying processes for restaurant teams and ensuring guests receive a perfectly blended and consistently smooth, high-quality PATRÓN margarita.

To learn more about Chili's new frozen margaritas or find a location near you, visit chilis.com. Must be 21+ to enjoy.

About Chili's® Grill & Bar   
Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili's was named Ad Age's 2025 Brand of the Year. Founded in 1975, Chili's is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the United States. Chili's operates 1,600 restaurants in 29 countries and two territories with over 70,000 team members. With a purpose to make everyone feel special, Chiliheads take food, drink and service seriously – but not themselves. Chili's was a proud winner at the 2025 MenuMasters Awards for Best New Menu Item for Nashville Hot Mozz, the breakout addition to the social media-famous Triple Dipper. For more than 20 years, Chili's has been a proud supporter of St. Jude Children's Research Hospital and has raised more than $120 million for the organization through generous guest and team member donations. Find more information at chilis.com, follow on X or Instagram, like on Facebook, or join Chili's on TikTok. 

¹ Chili's Margarita Awareness & Usage Study conducted by U30, 2024

 

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SOURCE Chili's Grill & Bar

FAQ

What are the new frozen margaritas launched by Chili's (NYSE:EAT)?

Chili's launched three new premium frozen margaritas: the PATRÓN Frozen Marg ($10), the Flamingo Freeze with Tito's Vodka, and the Arctic Drift with Malibu Coconut Rum.

How many margaritas did Chili's sell in the previous year?

Chili's sold more than 25 million margaritas last year, making it the largest seller of margaritas among U.S. restaurant brands.

What is the price of Chili's new PATRÓN Frozen Margarita?

The new PATRÓN Frozen Margarita at Chili's starts at $10 and includes PATRÓN Silver tequila, triple sec, lime juice, and agave.

What improvements has Chili's made to support the new margarita lineup?

Chili's has installed new frozen margarita machines across U.S. locations to simplify processes and ensure consistently smooth, high-quality PATRÓN margaritas.