Chili's® Viral 'MozzMates' Costume Returns for Halloween with a Side of Reality Romance
Chili's (NYSE:EAT) is bringing back its viral 'MozzMates' Halloween costume on October 1, 2025, following last year's successful launch that sold out in 20 minutes. The restaurant chain is partnering with reality star JaNa Craig for a social media contest where fans can win a date with her at Chili's by posting videos with #ChilisMozzMates.
The campaign builds on the success of Chili's Fried Mozz, which helped drive over 41 million Triple Dipper sales in the last fiscal year. Additionally, Chili's is bringing back its Witches Brew Marg as October's $6 Marg of the Month, which sold over one million units last October. The MozzMates costume will be available for $75 at welcometochilis.com.
Chili's (NYSE:EAT) riporta in voga il costume di Halloween virale MozzMates il 1 ottobre 2025, succedendo al lancio dello scorso anno che si è esaurito in 20 minuti. La catena di ristoranti collabora con la star dei reality JaNa Craig per un concorso sui social: i fan potranno vincere un appuntamento da Chili's con lei pubblicando video con l’hashtag #ChilisMozzMates.
La campagna si fonda sul successo dei Fried Mozz, che hanno contribuito a trainare oltre 41 milioni di vendite Triple Dipper nell’ultimo anno fiscale. Inoltre, Chili's propone di nuovo il Witches Brew Marg come Marg del Mese di ottobre a $6, con vendite > un milione di unità lo scorso ottobre. Il costume MozzMates sarà disponibile a $75 su welcometochilis.com.
Chili's (NYSE:EAT) está recuperando su disfraz viral de Halloween MozzMates el 1 de octubre de 2025, tras el exitoso lanzamiento del año pasado que se agotó en 20 minutos. La cadena de restaurantes se asocia con la estrella de reality JaNa Craig para un concurso en redes sociales donde los fans pueden ganar una cita con ella en Chili's difundiendo videos con el hashtag #ChilisMozzMates.
La campaña se apoya en el éxito de los Fried Mozz, que impulsaron más de 41 millones de ventas de Triple Dipper en el último año fiscal. Además, Chili's trae de vuelta su Witches Brew Marg como Marg del Mes de octubre a $6, que vendió más de un millón de unidades en octubre pasado. El disfraz MozzMates estará disponible por $75 en welcometochilis.com.
Chili's (NYSE:EAT)가 바이럴 Halloween 의상 MozzMates를 2025년 10월 1일에 다시 선보인다. 지난해 출시가 20분 만에 매진된 성공 사례를 잇는 움직임이다. 이 레스토랑 체인은 리얼리티 스타 JaNa Craig와 함께 소셜 미디어 콘테스트를 진행하여 팬들이 #ChilisMozzMates 해시태그로 영상을 올려 그녀와의 데이트를 Chili's에서 얻을 수 있다.
이번 캠페인은 Fried Mozz의 성공을 바탕으로 최근 회계 연도에 총 4100만 건이 넘는 Triple Dipper 판매를 기록했다. 또한 10월의 Witches Brew Marg를 $6 달의 맥주로 다시 출시하며, 지난해 10월에 100만 개가 넘는 판매를 달성했다. MozzMates 의상은 welcometochilis.com에서 $75에 구입할 수 있다.
Chili's (NYSE:EAT) remet au goût du jour son costume virale d’Halloween MozzMates le 1er octobre 2025, après le lancement réussi de l’an dernier qui s’est écoulé en 20 minutes. La chaîne de restaurants s’associe à la vedette de téléréalité JaNa Craig pour un concours sur les réseaux sociaux où les fans peuvent gagner un rendez-vous avec elle chez Chili’s en postant des vidéos avec le hashtag #ChilisMozzMates.
La campagne s’appuie sur le succès des Fried Mozz, qui ont contribué à plus de 41 millions de ventes Triple Dipper au cours du dernier exercice. Par ailleurs, Chili’s réintroduit son Witches Brew Marg comme Marg du mois d’octobre au prix de $6, ayant vendu plus d’un million d’unités le mois dernier. Le costume MozzMates sera disponible pour $75 sur welcometochilis.com.
Chili's (NYSE:EAT) bringt den viralen Halloween-Kostüm MozzMates am 1. Oktober 2025 zurück, nach dem erfolgreichen Start des Vorjahres, der in 20 Minuten ausverkauft war. Die Restaurantkette arbeitet mit Reality-Star JaNa Craig zusammen, um einen Social-Media-Wettbewerb zu veranstalten, bei dem Fans ein Date mit ihr bei Chili's gewinnen können, indem sie Videos mit dem Hashtag #ChilisMozzMates posten.
Die Kampagne baut auf dem Erfolg der Fried Mozz auf, der im letzten Geschäftsjahr über 41 Millionen Triple Dipper-Verkäufe erzielte. Zusätzlich bringt Chili's wieder den Witches Brew Marg als Marg of the Month für Oktober zum Preis von $6 zurück, der im letzten Oktober über eine Million Einheiten verkaufte. Das MozzMates-Kostüm wird für $75 unter welcometochilis.com erhältlich sein.
Chili's (NYSE:EAT) يعيد طرح زيّ الهالوين الفيروسي MozzMates في 1 أكتوبر 2025، عقب الإطلاق الناجح في العام الماضي الذي بيع خلاله خلال 20 دقيقة. تتعاون سلسلة المطاعم مع نجمة الواقع JaNa Craig في مسابقة على وسائل التواصل الاجتماعي حيث يمكن للمشجعين الفوز بمواعدة معها في Chili's من خلال نشر مقاطع فيديو بعنوان #ChilisMozzMates.
تعتمد الحملة على نجاح Mozz Fried Mozz، الذي ساهم في دفع أكثر من 41 مليون بيع Triple Dipper في السنة المالية الأخيرة. كما تعيد Chili's تقديم Witches Brew Marg ك Marg الشهر في أكتوبر بسعر $6، والذي بيع أكثر من مليون وحدة في أكتوبر الماضي. كما سيكون زي MozzMates متاحاً مقابل $75 على welcometochilis.com.
Chili's (NYSE:EAT) 将在 2025年10月1日 重新推出病毒式万圣节服装 MozzMates，延续去年上市在20分钟内售罄的热度。该连锁餐厅与真人秀明星 JaNa Craig 合作，举行一个社交媒体比赛，粉丝通过发布带有 #ChilisMozzMates 标签的视频，与她在 Chili's 约会的机会。
该活动基于 Fried Mozz 的成功，去年财政年度驱动了 超过4100万份 Triple Dipper 的销量。此外，Chili's 将 Witches Brew Marg 重新推出，成为十月的 $6 月，去年十月售出 超过一百万单位。MozzMates 服装售价为 $75，可在 welcometochilis.com 购买。
- Sold over 41 million Triple Dippers in the last fiscal year
- Previous Witches Brew Marg promotion exceeded 1 million units sold last October
- Previous MozzMates costume sold out in 20 minutes, indicating strong brand engagement
- None.
The cheese pull-inspired couples' costume returns Oct. 1, along with the chance to snag a date with reality star JaNa Craig
What started as a simple cheese pull turned into a social media sensation. Chili's Fried Mozz — a staple of the Triple Dipper® — has been captivating TikTok for more than a year now, driving massive cultural buzz. So much so that Chili's sold more than one Triple Dipper every second – 41 million total – in its recently ended fiscal year, proving that the beloved classic is more relevant than ever.
"When we saw epic cheese pulls take over TikTok last spring we jumped on that moment, and the momentum hasn't slowed," said Jesse Johnson, Chili's Vice President of Marketing. "We leaned in with launches like Nashville Hot Mozz and the Triple Dipper Dream Collection. The MozzMates costume was a fan-favorite last year, and we're excited to give more fans the chance to not only pull the cheese … but be the cheese this Halloween."
Chili's is partnering with JaNa Craig to find her ultimate MozzMate. Through September 30, fans can enter to win a date with JaNa Craig by posting an Instagram or TikTok video using #ChilisMozzMates explaining why they'd be the perfect pair for JaNa. The best entry wins the chance to join her on a real Chili's date — MozzMates costume optional, cheese pulls required. Full contest rules can be found at chilis.com.
To round out spooky season, Chili's is bringing back its fan-favorite Witches Brew Marg as October's
Chili's fans can find the MozzMates costume exclusively at welcometochilis.com for
About Chili's® Grill & Bar
Hi, welcome to Chili's! A proud leader in the casual dining industry and the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), Chili's was named Ad Age's 2025 Brand of the Year. Founded in 1975, Chili's is known for serving Big Mouth Burgers®, Crispy Chicken Crispers®, and sizzling fajitas, while hand-shaking more margaritas than any other restaurant brand in the
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SOURCE Chili's Grill & Bar
FAQ
When will Chili's MozzMates Halloween costume be available for purchase in 2025?
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