ECD Automotive Design & Chelsea Truck Company Forge U.S. Agreement for Bespoke Defender & Grenadier Builds

Rhea-AI Summary

ECD Automotive Design (NASDAQ:ECDA) announced a U.S. agreement with British design house Chelsea Truck Company on Nov 10, 2025 to deliver bespoke builds of the New Defender L663 and the INEOS Grenadier from ECD’s Kissimmee, Florida facility.

The alliance combines CTC exterior/interior design elements with ECD’s performance tuning, full-vehicle customization, and assembly, and promises faster client delivery, project updates, full design support, and a luxury buying experience in the U.S.

Insights

Bespoke automotive partnership analyst

Strategic U.S. partnership marries Chelsea Truck Company design with ECD's U.S. build and customization capabilities.

The agreement creates a direct U.S. offering of bespoke Defender L663 and INEOS Grenadier builds assembled at ECD's Kissimmee, Florida facility, combining Chelsea Truck Company exterior and interior elements with ECD's performance tuning and full-vehicle customization.

Key dependencies and risks include execution of manufacturing quality and delivery processes at the Kissimmee site, alignment of design and engineering standards between the two firms, and the companies’ ability to scale "faster to client delivery" while maintaining bespoke quality. The quoted commitment to provide full design support and project updates frames customer experience as a selling point but requires operational discipline to materialize.

Concrete items to watch: first client deliveries from the Kissimmee facility, the cadence and transparency of project updates, and any published examples of completed builds or specifications that demonstrate integration of CTC components with ECD engineering; initial signals could appear shortly after the Nov 10, 2025 announcement.

KISSIMMEE, Fla., Nov. 10, 2025 (GLOBE NEWSWIRE) -- ECD Automotive Design, the world’s largest Land Rover and Jaguar restoration company known for its custom luxury builds, including bespoke Defenders, Range Rovers, Jaguar E-Types, Ford Mustangs, and Toyota FJs, is proud to announce a groundbreaking agreement with the renowned British automotive design house Chelsea Truck Company. This alliance brings an elevated level of personalization, design, and performance to two of the most iconic all-terrain platforms: the New Defender L663 and the INEOS Grenadier, from ECD’s Florida based facility.

Images of the ECD X Chelsea Truck Company
Videos of the ECD X Chelsea Truck Company

Blending CTC’s British design DNA and precision-engineered components with ECD’s renowned craftsmanship, performance tuning, and luxury interiors, this agreement brings a new premium class of luxury Defender and Grenadier vehicles unlike anything else on the road. Each build is meticulously assembled at ECD’s facility in Kissimmee, Florida, where CTC’s premium exterior and interior elements meet ECD’s signature full-vehicle customization, marking a bold new chapter in bespoke automotive design for consumers. The result is a new class of luxury 4x4 with faster to client delivery, flawless engineering, offered with full design support, project updates, and a luxury buying experience right here in the U.S.

“ECD Auto Design and Chelsea Truck Company unite two worlds of automotive artistry, blending ECD’s precision engineering with Chelsea Truck Company’s unmistakable British design prowess,” says Elliot Humble, CTO and Co-Founder of ECD. “Known for bold, expressive styling and a commitment to individuality, Chelsea Truck has redefined what luxury off-road design can be. Together, we’re thrilled to bring this iconic aesthetic and craftsmanship to the U.S. market, creating vehicles that are as distinctive as the people who drive them,” expressed Humble.

About Chelsea Truck Company
Chelsea Truck Company is a UK-based coach-builder specializing in custom Land Rover and luxury 4×4 conversions, operating under Kahn Design. Its hallmark is bold design, wide-track kits, and exclusive finishes.

About ECD Automotive Design
ECD, a public company trading under ECDA on the Nasdaq, is a creator of restored luxury vehicles that combines classic beauty with modern performance. Currently, ECD restores Land Rovers Series, Land Rover Series IIA, the Range Rover Classic, Jaguar E-Type, Ford Mustang, Toyota FJ, and highly specialized vehicles from its Boutique Studio. Each vehicle produced by ECD is fully bespoke, a one-off that is designed by the client through an immersive luxury design experience and hand-built from the ground up in 2,200 hours by master-certified Automotive Service Excellence (“ASE”) craftsmen. The company was founded in 2013 by three British “gear heads’ whose passion for classic vehicles is the driving force behind exceptionally high standards for quality, custom luxury vehicles. ECD’s global headquarters is a 100,000-square-foot facility located in Kissimmee, Florida, that is home to 105 talented and dedicated employees who hold a combined 80 ASE and five master level certifications. ECD has an affiliated logistics center in the U.K., where its five employees work to source and transport 25-year-old work vehicles back to the U.S. for restoration. For more information, visit www.ecdautodesign.com.

Media Inquiries:
Dia Stewart
dia@ecdautodesign.com
(407) 483-4825

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9a851f93-68fc-4895-a2ec-e25af2e56b0c

FAQ

What did ECD Automotive Design (ECDA) announce on November 10, 2025?

ECD announced a U.S. agreement with Chelsea Truck Company to produce bespoke Defender L663 and INEOS Grenadier builds at its Kissimmee, Florida facility.

Which models will ECD and Chelsea Truck Company customize under the ECDA agreement?

The partnership covers bespoke builds of the New Defender L663 and the INEOS Grenadier.

Where will ECDA assemble the Chelsea Truck Company bespoke Defender and Grenadier builds?

All bespoke builds will be assembled at ECD’s Kissimmee, Florida facility.

How does the ECDA and Chelsea Truck Company agreement affect delivery and customer experience?

The announcement says the partnership will offer faster-to-client delivery, full design support, project updates, and a luxury buying experience in the U.S.

What design and engineering roles do Chelsea Truck Company and ECD play in the ECDA collaboration?

Chelsea Truck Company provides premium exterior and interior design DNA while ECD supplies performance tuning, craftsmanship, and full-vehicle customization.