ECD Automotive Design Introduces the Heritage Product Line

Rhea-AI Summary

ECD Automotive Design (ECDA) on Jan 13, 2026 launched the Heritage Product Line, a restoration-focused Defender offering priced from $159,995 for Defender 90 and Defender 110 configurations. Each Heritage build uses a rebuilt original TD5 diesel producing 122 horsepower paired with a five-speed manual, rebuilt transfer case, full-time 4WD, rebuilt axles, stock suspension, and OEM brakes to retain original driving character.

Mechanical refreshes include new OEM fuel systems, aluminum cooling with electronic fans, stainless exhaust, and new Land Rover tanks; traditional interiors and subtle modern conveniences (A/C, Bluetooth Pioneer audio, USB, LED lighting, remote central locking) are standard. Multiple upgrade packages and wheel/trim options are available; reservations via the company website are open.

Positive

• Price from $159,995 provides clear entry point
• Available in both Defender 90 and 110 configurations
• Uses rebuilt original TD5 diesel 122 hp with five-speed manual

Negative

• 122 hp TD5 output is modest versus modern powertrains
• Upgrades (wide-body, exhaust, kits) may materially raise total purchase cost

News Market Reaction

-4.52%

22 alerts

-4.52% News Effect

+37.1% Peak Tracked

-8.1% Trough Tracked

-$29K Valuation Impact

$609,123 Market Cap

0.6x Rel. Volume

On the day this news was published, ECDA declined 4.52%, reflecting a moderate negative market reaction. Argus tracked a peak move of +37.1% during that session. Argus tracked a trough of -8.1% from its starting point during tracking. Our momentum scanner triggered 22 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $29K from the company's valuation, bringing the market cap to $609,123 at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Heritage base price: $159,995 Engine output: 122 horsepower Transmission: 5-speed manual +5 more

8 metrics

Heritage base price $159,995 Starting price for Heritage Product Line builds

Engine output 122 horsepower Rebuilt original TD5 diesel engine

Transmission 5-speed manual Paired with rebuilt TD5 diesel engine

Wheel size 16-inch Wolf heavy-duty steel wheels on Heritage builds

Seat layout D110 9 seats Utility configuration for Defender 110 Heritage

Seat layout D90 6 seats Utility configuration for Defender 90 Heritage

Exterior colors 15 colors Land Rover original colors offered, with upgrade options

Interior color options 6 colors Comfort leather in Tan, Orange, Black, Red, Pink, Blue

Market Reality Check

Price: $0.0156 Vol: Volume 609,026 is well be...

low vol

$0.0156 Last Close

Volume Volume 609,026 is well below the 20-day average of 7,827,160 (relative volume 0.08). low

Technical Price $0.3363 is trading below the 200-day MA of $37.88 and only slightly above the $0.31 52-week low, far from the $200.00 52-week high.

Peers on Argus

ECDA was down 1.67% while peers showed mixed moves: EVTV up 115.67%, AYRO up 7.3...

1 Up

ECDA was down 1.67% while peers showed mixed moves: EVTV up 115.67%, AYRO up 7.35%, and LOBO, CJET, FLYE down between 0.84% and 4.13%. Momentum scans only flagged EVTV, suggesting ECDA’s action was company-specific rather than a broad auto sector move.

Historical Context

5 past events · Latest: Jan 09 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 09	Product collaboration	Positive	-14.6%	New ECD x Chelsea Truck Company Defender 110 collaboration build unveiled.
Jan 08	Financing discussions	Positive	-14.9%	Lender entered discussions on $2M–$10M strategic equity transactions.
Jan 05	Product launch	Positive	+7.2%	Launch of Project Wrangler manual Defender 110 focused on driver engagement.
Dec 29	Sales initiative	Positive	-40.4%	Luxury Agent Program launched to expand sales reach and production.
Dec 26	Product roadmap	Positive	+46.5%	Expanded 2026 lineup with new heritage programs and modern SUV platforms.

Pattern Detected

Recent ECDA news often saw negative or volatile price reactions, including multiple selloffs on seemingly constructive strategic or product announcements.

Recent Company History

Over the past few weeks, ECDA has issued several product and strategic updates. On Dec 26, it outlined an expanded 2026 product lineup, including new heritage programs and modern platforms, which saw a 46.5% price rise. Subsequent news on a Luxury Agent Program (Dec 29) and financing or equity improvement discussions on Jan 8 coincided with sharp declines of 40.44% and 14.86%. Product-focused reveals like Project Wrangler (Jan 5) and the ECD x Chelsea Truck Defender (Jan 9) drew mixed reactions. Today’s Heritage launch continues the emphasis on heritage-oriented products within this volatile backdrop.

Market Pulse Summary

This announcement adds a clearly defined Heritage Product Line, reinforcing ECDA’s focus on authenti...

Analysis

This announcement adds a clearly defined Heritage Product Line, reinforcing ECDA’s focus on authentic Defender builds with a base price of $159,995 and traditional TD5 powertrains. In context, it follows other product and sales initiatives over recent weeks, while the stock trades close to its 52-week low and well under the 200-day MA. Investors may monitor how this line contributes to order flow, pricing power, and overall execution alongside previously disclosed liquidity pressures.

Key Terms

td5, full-time four-wheel drive, oem, roll-cage

4 terms

td5 technical

"At the heart of every Heritage build is a rebuilt original TD5 diesel engine..."

TD5 (often written TD5/5) is a radiation‑therapy safety threshold defined as the dose expected to cause a 5% chance of a specified late complication within five years after treatment. For investors, it signals a medically established limit used to balance effective tumor control against long‑term organ damage—like choosing a sunscreen level that reduces but does not eliminate sunburn risk—so changes in reported doses or organ exposure can affect a treatment’s safety profile and market prospects.

full-time four-wheel drive technical

"Full-time four-wheel drive, rebuilt original axles, stock suspension..."

A full-time four-wheel drive system powers all four wheels continuously, rather than switching on only when extra traction is needed; it routes engine power to front and rear wheels together through a central mechanism. For investors, this matters because the feature influences a vehicle’s selling points (safety, off-road ability, towing), affects fuel use and manufacturing costs, and thereby shapes demand, pricing, and margins in the automotive market.

oem technical

"stock suspension, and OEM braking systems ensure these Defenders drive..."

OEM stands for Original Equipment Manufacturer, which is a company that produces parts or components used in the final products made by other companies. For investors, understanding OEMs is important because their performance can impact the supply chain and overall success of major industries, especially those relying on specialized parts. Think of OEMs as the suppliers that provide the building blocks for larger products, like the engine parts for a car.

roll-cage technical

"Additional upgrade options — ... Four Point Roll-Cage, and CNC Hinge..."

A roll-cage is a rigid metal framework built inside a vehicle’s cabin to protect occupants if the vehicle flips or is crushed, like an internal skeleton that keeps the passenger space from collapsing. For investors, its presence affects product safety, regulatory compliance, manufacturing cost and liability exposure, and can signal engineering quality or suitability for racing and heavy-duty markets, which influence sales and brand value.

AI-generated analysis. Not financial advice.

A Return to the Defender, Exactly as It Was Meant to Be

KISSIMMEE, Fla., Jan. 13, 2026 (GLOBE NEWSWIRE) -- ECD Automotive Design, the world’s largest Land Rover and Jaguar restoration company known for its bespoke Defenders, Range Rovers, Jaguar E-Types, Ford Mustangs, Toyota FJs, and the ECDXCTC INEOS Grenadier and Defender II, proudly announces the launch of its new Heritage Product Line, a deeply authentic offering created for purists who believe the soul of the Land Rover Defender is found in its simplicity, mechanical honesty, and unrivaled sense of purpose. Priced from $159,995, the Heritage line is available in both Defender 90 and Defender 110 configurations, the Heritage line is a celebration of where the Defender began, and why it still matters today.

Images of ECD’s Heritage Line

Video of ECD’s Heritage Line

At the heart of every Heritage build is a rebuilt original TD5 diesel engine, producing 122 horsepower and paired with a five-speed manual transmission and a fully rebuilt original transfer case. Full-time four-wheel drive, rebuilt original axles, stock suspension, and OEM braking systems ensure these Defenders drive the way they were always intended, thoughtfully engineered and a true reward sitting behind the wheel.

“This line exists because not everyone wants modern excess,” said Scott Wallace, CEO of ECD Automotive Design. “The Heritage Product Line is about preserving the Defender’s original character, the sound, the feel, the rhythm of driving something honest. It’s a return to purpose versus a reinterpretation.”

Mechanically refreshed from the ground up, each Heritage Defender features new OEM fuel systems, aluminum cooling with electronic fans, stainless steel exhausts, and brand-new Land Rover fuel tanks, delivering reliability without altering the vehicle’s original DNA.

Visually, the Heritage line stays true to classic Land Rover form. Finished in traditional Land Rover colors in gloss, each build rides on 16-inch Wolf heavy-duty steel wheels wrapped in Pirelli Scorpion All Terrain or Michelin Defender Road tires. Slimline bumpers, OEM hardware, classic grilles and headlamp surrounds, folding steps, and ECD black checker plates complete a silhouette that feels instantly familiar, and increasingly rare.

The inside of every Heritage build is designed with traditional intention. A classic TD5 dashboard, Momo Prototipo steering wheel, black vinyl seating, raptor-lined floors, and heavy-duty rubber matting reinforce the vehicle’s utility-first roots. Seating layouts honor original use cases, with the Defender 110 offering a nine-seat configuration and the Defender 90 configured for six, both designed for real-world functionality.

Modern conveniences are subtle and purposeful: under-dash air conditioning, Bluetooth audio through a Pioneer sound system, USB charging ports, LED lighting, remote central locking, and front power windows, all included without disrupting the analog driving experience. For those who do want a modern touch, ECD’s Heritage line does include upgrade options such as the exclusive Chelsea Truck Co. wide-body kit, a Kahn Crosshair Exhaust, or an X-Lander Kit with light surround.

The Heritage Product Line is beyond nostalgia for nostalgia’s sake. It’s about preserving something real in a world that has moved on too quickly. These Defenders don’t chase trends. They honor tradition.

With the Heritage Product Line, ECD Automotive Design reaffirms its belief that the most meaningful vehicles are defined by intention, durability, and the freedom to drive something that still feels alive.

For more information on the ECD Heritage Product Line or to reserve a Defender 90 or 110, visit https://ecdautodesign.com/heritage-station-wagon or schedule a consultation with ECD Automotive Design.

ECD Heritage Base Specifications

Model — Defender 90/Defender 110
Body Style — Hard Top/Soft Top
Engine — TD5 Manual - 5 Speed or upgrade to 2.3 Ford EcoBoost - Automatic
Exhaust — Standard Performance Exhaust or upgrade to Milltek GT90 Cerakote Tips/Kahn Crosshair Exhaust
Suspension — Standard Setup or upgrade to Heavy Duty Suspension Kit
Exterior Color — 15 Land Rover Original colors Or Upgrade To Ctc Colors
Tires — Michelin Defender - Road Tire/Pirelli Scorpion - All Terrain
Grille — OEM Grille or upgrade to Heritage Grille/X-Lander Kit + Light Surround
Bumper — OEM DRL Front Bumper or upgrade to ARB Winch Bumper
Materials — Black Vinyl Or Upgrade To Comfort Leather Interior available in six striking colors: Tan, Orange, Black, Red, Pink, or Blue.
Stitch Style — Black Vertical Or Upgrade To 3d Modular/Diamond/Square stitch
Steering Wheel —Momo Prototipo Or Upgrade To Billet Steering Wheel
Seat Layout — D90 - 6-Seat Utility Layout or D110 - 9-Seat Utility Layout
Wheels — Wolf Steel - 16”/Caradoc - 18”/Kahn 1983 - 18”/Kahn Mondial Retro - 20”
Additional upgrade options — Dual rear entertainment screens and USB connectivity, Infinity Audio system upgrade, Radio options featuring car play and floating display, Wheel Arches, Wheel Covers, Full-Length Tubular side steps, Dual Roof Light, Four Point Roll-Cage, and CNC Hinge with Handles Set.

About ECD Automotive Design
ECD, a public company trading under ECDA on the Nasdaq, is a creator of restored luxury vehicles that combines classic beauty with modern performance. Currently, ECD restores Land Rovers Series, Land Rover Series IIA, the Range Rover Classic, Jaguar E-Type, Ford Mustang, Toyota FJ, the ECDxCTC INEOS Grenadier and Defender II and highly specialized vehicles from its Boutique Studio. Each vehicle produced by ECD is fully bespoke, a one-off that is designed by the client through an immersive luxury design experience and hand-built from the ground up in 2,200 hours by master-certified Automotive Service Excellence (“ASE”) craftsmen. The company was founded in 2013 by three British “gear heads’ whose passion for classic vehicles is the driving force behind exceptionally high standards for quality, custom luxury vehicles. ECD’s global headquarters is a 100,000-square-foot facility located in Kissimmee, Florida, that is home to 95 talented and dedicated employees who hold a combined 80 ASE and five master level certifications. ECD has an affiliated logistics center in the U.K., where its five employees work to source and transport 25-year-old work vehicles back to the U.S. for restoration. For more information, visit www.ecdautodesign.com.

Media Inquiries:
Dia Stewart
dia@ecdautodesign.com
(407) 483-4825

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/481c19b4-caea-4088-b018-83665c87482b

FAQ

What is the starting price for ECD Automotive Design's Heritage Product Line (ECDA)?

The Heritage line is priced from $159,995 and is available to reserve on the company's website.

Which Defender models and seating layouts does ECDA offer in the Heritage line?

The line is offered in Defender 90 (6-seat) and Defender 110 (9-seat) utility configurations.

What engine and transmission come standard on ECDA Heritage Defenders (ECDA)?

Standard powertrain is a rebuilt original TD5 diesel producing 122 hp mated to a five-speed manual and rebuilt original transfer case.

What modern features are included in the ECDA Heritage Product Line (ECDA)?

Standard conveniences include under-dash A/C, Bluetooth Pioneer audio, USB charging, LED lighting, remote central locking, and front power windows.

Can buyers customize ECDA Heritage Defenders with modern upgrades and which options are available?

Yes; upgrade options include Chelsea Truck Co. wide-body, Kahn Crosshair exhaust, X-Lander kit, various wheel choices, audio upgrades, and leather interior options.