ECD Automotive Design Launches Luxury Agent Program to Expand Sales Reach and Drive Production Growth
Rhea-AI Summary
ECD Automotive Design (NASDAQ: ECDA) launched a Luxury Agent Program on December 29, 2025 to expand sales reach and increase production by partnering with select U.S. luxury and exotic automotive advisors. The program complements ECD’s direct-to-consumer channel by letting trained Luxury Agents introduce qualified high-net-worth clients to ECD’s portfolio of bespoke Land Rover, Range Rover, Defender, Jaguar, Porsche, Mustang, and BMW builds.
ECD will handle in-house design and project management after agent introductions; the first agent is onboarded and earns a commission on base vehicle price. The company expects to grow the agent network through 2026 to support product expansion and improved factory utilization.
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Market Reality Check
Peers on Argus 1 Down
Sector context shows mixed moves: peers like LOBO (+13.13%) and AYRO (+7.35%) are up, while EVTV (-3.1%) and CJET (-3.58%) are down. With only one peer in the momentum scanner and no same-day peer news, ECDA’s +46.5% move appears stock-specific rather than a broad auto-manufacturer rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 26 | Product lineup expansion | Positive | +46.5% | Expanded 2026 product lineup and platforms across heritage and modern SUVs. |
| Dec 24 | Third-party build deal | Positive | +12.1% | Third-party build agreement with six initial orders to improve utilization. |
| Dec 23 | Project showcase | Positive | -28.2% | Launch of Project Inizio highlighting modernized classic Series III vehicle. |
| Dec 22 | Reverse stock split | Negative | -2.1% | 1-for-5 reverse split to regain compliance with Nasdaq bid requirement. |
| Dec 12 | Utilization agreement | Positive | -1.0% | Agreement to integrate regional 4x4 builds and add at least 20 units yearly. |
Recent ECDA news shows mixed follow-through: three events with sentiment aligned to price moves and two divergences, including a sharp selloff on a product showcase despite positive operational framing.
Over December 2025, ECDA released a series of updates focused on factory utilization, product expansion, and capital structure. On Dec 26, an expanded 2026 product lineup announcement coincided with a +46.5% move. Earlier, a third-party build agreement on Dec 24 drew a +12.14% reaction, while a project showcase on Dec 23 saw a -28.21% drop. A 1-for-5 reverse split and a factory-utilization agreement produced modest declines, indicating investors react selectively to growth vs. structural news. Today’s Luxury Agent Program fits the recent theme of boosting demand and factory utilization.
Market Pulse Summary
This announcement introduces a Luxury Agent Program intended to complement ECDA’s direct-to-consumer model and support factory utilization alongside the expanded 2026 product lineup. Recent history shows a series of utilization and product initiatives, plus a reverse split and significant capital-structure activity. Investors may focus on how many agents are added, the volume of incremental builds they generate, and whether these efforts translate into sustained revenue growth and improved fixed-cost absorption.
Key Terms
direct-to-consumer financial
AI-generated analysis. Not financial advice.
New Sales Channel Builds on 2026 Product Expansion and Advances Factory Utilization Strategy
KISSIMMEE, Fla., Dec. 29, 2025 (GLOBE NEWSWIRE) -- ECD Automotive Design, Inc. (“ECD” or the “Company”) (NASDAQ: ECDA), the world’s largest Land Rover and Jaguar restoration company known for its custom luxury builds, including bespoke Defenders, Range Rovers, Jaguar E-Types, Ford Mustangs, and Toyota FJs, today announced the launch of its Luxury Agent Program, a new sales channel designed to complement the Company’s existing direct-to-consumer strategy, expand market reach, and increase production.
Under the Luxury Agent Program, ECD will partner with select U.S.-based luxury and exotic automotive advisors, including dealers and professionals (the “Luxury Agents”) deeply embedded in the high-net-worth and collector vehicle ecosystem. These Luxury Agents will introduce qualified clients to ECD’s full portfolio of classic and modern 4x4s and its boutique lineup of Jaguar, Porsche, Mustang, and BMW builds. ECD’s in-house design team will then take over the customization process, leading clients through the high-touch, one-of-one experience for bespoke upgrades and hands-on project management through delivery.
“As we expand our product lineup and focus on increasing factory utilization, broadening our sales reach is a natural next step,” said Scott Wallace, CEO and Co-Founder of ECD. “The Luxury Agent Program enables us to partner with trusted advisors serving the luxury automobile market to drive incremental demand across our portfolio. The Program should improve production efficiency, and enhance fixed-cost absorption, all while building our brand and preserving the craftsmanship, design, and high-touch customer experience that sets ECD apart.”
Early market response to the program has been positive. ECD has onboarded and trained its first Luxury Agent, who will earn a commission on the base vehicle price for each successfully completed build. The Company expects to continue expanding the agent network throughout 2026.
The Luxury Agent Program builds on ECD’s December 26, 2025 increased product offering announcement, which outlined expanded heritage and modern vehicle platforms, enhanced engineering capabilities, and a renewed focus on operational efficiency and factory utilization heading into 2026.
About ECD Auto Design
ECD, a public company trading under ECDA on the Nasdaq, is a creator of restored luxury vehicles that combines classic English beauty with modern performance. Currently, ECD restores Land Rover Defenders, Land Rover Series IIA, the Range Rover Classic, the Jaguar E-Type and we have recently added Ford Mustang and Toyota FJ. Historically, each vehicle produced by ECD was fully bespoke, a one-off that is designed by the client through an immersive luxury design experience and hand-built from the ground up in 2,200 hours by master-certified Automotive Service Excellence ("ASE") craftsmen. The Company was founded in 2013 by three British "gear heads' whose passion for classic vehicles is the driving force behind exceptionally high standards for quality, custom luxury vehicles. ECD's global headquarters, known as the "Rover Dome," is a 100,000-square-foot facility located in Kissimmee, Florida that is home to 98 staff with 67 talented craftsmen and technicians, who hold a combined 66 ASE and three master level certifications. ECD has an affiliated logistics center in the U.K. where its employees work to source and transport 25-year-old work vehicles back to the U.S. for restoration. For more information, visit www.ecdautodesign.com.
Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance and may contain projections of our future results of operations or of our financial information or state other forward-looking information. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “attempting,” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties that affect our business, including those described in our filings with the Securities and Exchange Commission (“SEC”), including under the caption “Risk Factors” in our Annual Report on Form 10-K filed for the year ended December 31, 2024 with the SEC, which can be obtained on the SEC website at www.sec.gov. These forward-looking statements speak only as of the date of this communication. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements, whether as a result of any new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our public announcements and filings with the SEC.
Investor Relations
investorrelations@ecdautodesign.com
FAQ
What is the Luxury Agent Program launched by ECD Automotive Design (ECDA) on December 29, 2025?
How will ECD Automotive Design (ECDA) use Luxury Agents to increase production in 2026?
Which vehicle types does ECD (ECDA) include in the Luxury Agent Program portfolio?
Will Luxury Agents receive payment under ECD’s program (ECDA)?
Does ECD (ECDA) handle customization after a Luxury Agent introduction?
