Edible Garden Estimates Over 25% Year-Over-Year Increase in Preliminary Herb Sales During Easter Holiday Period
Edible Garden (NASDAQ: EDBL) reported an estimated 25% year-over-year increase in preliminary herb sales during the Easter holiday period. The growth was broad-based across all herb categories:
- Hydroponic herbs increased ~31%, driven by promotional support and expanded retail placement
- Cut herbs grew ~22%, reflecting strong consumer preference
- Potted herbs rose ~18%, supported by merchandising and Poultry Mix expansion
The company's Poultry Mix, a blend of rosemary, thyme, and sage, performed particularly well following its winter holiday success. With a retail network of over 5,000 locations, Edible Garden continues to strengthen its position as "The Flavor Maker" through its Zero-Waste Inspired® mission and focus on sustainable, organic herb production.
Edible Garden (NASDAQ: EDBL) ha riportato una stima di crescita del 25% anno su anno nelle vendite preliminari di erbe aromatiche durante il periodo pasquale. La crescita è stata diffusa in tutte le categorie di erbe:
- Le erbe idroponiche sono aumentate di circa il 31%, grazie al supporto promozionale e all'espansione della distribuzione nei punti vendita
- Le erbe recise sono cresciute di circa il 22%, riflettendo una forte preferenza dei consumatori
- Le erbe in vaso sono salite di circa il 18%, sostenute dal merchandising e dall'espansione del Poultry Mix
Il Poultry Mix dell'azienda, una miscela di rosmarino, timo e salvia, ha avuto un rendimento particolarmente positivo dopo il successo durante le festività invernali. Con una rete di vendita al dettaglio che supera i 5.000 punti vendita, Edible Garden continua a rafforzare la sua posizione come "The Flavor Maker" attraverso la sua missione Zero-Waste Inspired® e l'attenzione alla produzione sostenibile e biologica di erbe aromatiche.
Edible Garden (NASDAQ: EDBL) reportó un estimado aumento interanual del 25% en las ventas preliminares de hierbas durante el período de Pascua. El crecimiento fue generalizado en todas las categorías de hierbas:
- Las hierbas hidropónicas aumentaron aproximadamente un 31%, impulsadas por el apoyo promocional y la ampliación de la presencia en puntos de venta
- Las hierbas cortadas crecieron alrededor de un 22%, reflejando una fuerte preferencia del consumidor
- Las hierbas en maceta subieron cerca de un 18%, respaldadas por el merchandising y la expansión del Poultry Mix
La mezcla Poultry Mix de la compañía, una combinación de romero, tomillo y salvia, tuvo un desempeño especialmente bueno tras su éxito en las fiestas invernales. Con una red minorista de más de 5,000 ubicaciones, Edible Garden continúa fortaleciendo su posición como "The Flavor Maker" a través de su misión Zero-Waste Inspired® y su enfoque en la producción sostenible y orgánica de hierbas.
Edible Garden (NASDAQ: EDBL)는 부활절 기간 동안 예비 허브 판매가 전년 대비 약 25% 증가했다고 보고했습니다. 모든 허브 카테고리에서 전반적인 성장이 있었습니다:
- 수경 재배 허브는 프로모션 지원과 소매 매장 확대에 힘입어 약 31% 증가
- 컷 허브는 강한 소비자 선호를 반영하여 약 22% 성장
- 화분 허브는 머천다이징과 Poultry Mix 확장에 힘입어 약 18% 상승
로즈마리, 타임, 세이지를 혼합한 회사의 Poultry Mix는 겨울 휴가 시즌 성공 이후 특히 좋은 성과를 보였습니다. 5,000개 이상의 소매 네트워크를 보유한 Edible Garden은 Zero-Waste Inspired® 미션과 지속 가능하고 유기농 허브 생산에 집중하며 "The Flavor Maker"로서의 입지를 계속 강화하고 있습니다.
Edible Garden (NASDAQ : EDBL) a annoncé une estimation d'une augmentation de 25 % en glissement annuel des ventes préliminaires d'herbes aromatiques pendant la période de Pâques. La croissance a été généralisée dans toutes les catégories d'herbes :
- Les herbes hydroponiques ont augmenté d'environ 31 %, soutenues par des promotions et une expansion en points de vente
- Les herbes coupées ont progressé d'environ 22 %, reflétant une forte préférence des consommateurs
- Les herbes en pot ont crû d'environ 18 %, grâce au merchandising et à l'expansion du Poultry Mix
Le Poultry Mix de l'entreprise, un mélange de romarin, thym et sauge, a particulièrement bien performé après son succès pendant les fêtes d'hiver. Avec un réseau de plus de 5 000 points de vente, Edible Garden continue de renforcer sa position de « The Flavor Maker » grâce à sa mission Zero-Waste Inspired® et son engagement pour une production durable et biologique d'herbes aromatiques.
Edible Garden (NASDAQ: EDBL) meldete einen geschätzten 25%igen Anstieg der vorläufigen Kräuterverkäufe im Jahresvergleich während der Osterfeiertage. Das Wachstum erstreckte sich über alle Kräuterkategorien:
- Hydroponische Kräuter stiegen um etwa 31%, angetrieben durch Werbeunterstützung und erweiterte Einzelhandelsplatzierung
- Geschnittene Kräuter wuchsen um etwa 22%, was eine starke Verbraucherpräferenz widerspiegelt
- Topfkräuter stiegen um etwa 18%, unterstützt durch Merchandising und die Erweiterung des Poultry Mix
Die Poultry Mix-Mischung des Unternehmens, bestehend aus Rosmarin, Thymian und Salbei, zeigte nach ihrem Erfolg in der Wintersaison besonders gute Leistungen. Mit einem Einzelhandelsnetz von über 5.000 Standorten stärkt Edible Garden weiterhin seine Position als "The Flavor Maker" durch seine Zero-Waste Inspired®-Mission und den Fokus auf nachhaltige, biologische Kräuterproduktion.
- 25% overall year-over-year increase in preliminary herb sales
- Strong growth across all categories: Hydroponic (31%), Cut (22%), and Potted herbs (18%)
- Successful expansion of retail network to over 5,000 locations
- Strong market reception of Poultry Mix product line
- Results are preliminary and unaudited
- Growth figures are estimates, not final numbers
Insights
Edible Garden's 25%+ Easter sales growth shows strong seasonal execution across product lines, but lacks context for full financial impact.
The 25% year-over-year increase in Easter period herb sales represents a notable seasonal win for Edible Garden, with impressive category-specific growth across hydroponic (
Their promotional strategy appears well-executed, with targeted merchandising driving category-specific growth. The hydroponic segment's outperformance suggests successful expanded retail placement and promotion optimization. This multi-category growth indicates Edible Garden is effectively capitalizing on increased consumer interest in fresh, flavor-enhancing ingredients across different product formats.
However, critical context is missing to fully evaluate this performance. The release lacks absolute revenue figures, making it impossible to determine the actual financial impact. The "preliminary" and "estimated" qualifiers signal these figures haven't been finalized or audited. Additionally, no information is provided on margins, profitability, or how this performance affects the company's overall financial outlook.
While the 5,000+ retail locations mentioned demonstrates scale, the release offers no comparative metrics against competitors or the broader herb market, limiting assessment of whether this growth outperforms the category or simply mirrors broader market trends. Without this context, it's difficult to determine if this seasonal success translates to meaningful business momentum beyond a single holiday period.
Broad-Based Growth Reflects Strong Seasonal Demand for Fresh, Flavor-Enhancing Herbs Across Retail Network
BELVIDERE, NJ, May 28, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced that the Company estimates a more than
The Company recorded strong performance across its core herb categories:
- Hydroponic Herbs: Increased an estimated
31% , driven by promotional support, and expanded retailer placement during the holiday window. - Cut Herbs: Rose an estimated
22% , reflecting consistent consumer preference for fresh, high-integrity ingredients. - Potted Herbs: Grew an estimated
18% , supported by targeted merchandising and the expanded availability of Edible Garden’s Poultry Mix.
Among the season’s highlights was the expanded rollout of Edible Garden’s Poultry Mix, a fresh blend of rosemary, thyme, and sage designed to complement traditional holiday meals. Following its strong reception during the winter holidays, the product was strategically reintroduced for the spring season and featured in promotional campaigns across key retail partners. While Poultry Mix played a meaningful role in supporting growth within the potted herb category, the Company noted that its broader Easter performance was driven by its full portfolio of high-quality, sustainably grown herbs—reflecting Edible Garden’s ability to consistently meet evolving consumer preferences for freshness, flavor, and convenience.
“This Easter season provided strong validation of our strategy to stay closely aligned with evolving consumer preferences,” commented Jim Kras, Chief Executive Officer of Edible Garden. “Whether it's a first-time home cook preparing a holiday meal or a health-conscious shopper seeking clean-label, sustainable ingredients, consumers are increasingly turning to Edible Garden to enhance their everyday cooking experiences."
“We are proud to be recognized as The Flavor Maker, Edible Garden®—a trusted source for fresh, organic herbs that bring real flavor to the table. Our full portfolio, from hydroponic and cut herbs to innovative seasonal items like our Poultry Mix, is designed to meet the needs of today’s culinary-minded households. As more people embrace cooking as both a necessity and a lifestyle, we’re helping them make food taste better—naturally and responsibly.”
“With a retail network spanning over 5,000 locations, industry-leading fulfillment rates, and a steadfast commitment to our Zero-Waste Inspired® mission, Edible Garden is uniquely positioned to scale its impact by making sustainably grown, high-quality herbs more accessible; reducing food waste through localized production and efficient distribution; and empowering consumers to create flavorful, nutritious meals—while delivering added value to our retail partners through consistent performance and product innovation.”
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Caribbean and South America, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and Self-Watering in-store displays. The Company currently operates its own state-of-the-art vertically integrated greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-Watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. The Company has been named a FoodTech 500 company by Forward Fooding, a leading AgriFoodTech organization. In addition, Edible Garden is also a Giga Guru member of Walmart's Project Gigaton sustainability initiative. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick. Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes looking for cleaner labeled, better for you options. Furthermore, Edible Garden offers a line of fresh, sustainable and functional condiments such as Pulp fermented gourmet & chili-based sauces and Edible Garden's Pickle Party - fresh pickles & krauts. For more information on Pulp products go to https://www.pulpflavors.com. For more information on Vitamin Whey® products go to https://vitaminwhey.com. For more information on Edible Garden go to https://ediblegardenag.com.
Preliminary, Unaudited Financial Disclosures
The data presented above is preliminary and unaudited, based upon our estimates, and subject to further internal review by management and compilation of actual results. The data presented above does not reflect the impact of revenue from vitamins and supplements or other product categories during this period and may not be reflective of year-over-year trends in consolidated revenue during the quarter ending June 30, 2025(the “2nd Quarter”). Our closing procedures for the 2nd Quarter are not yet complete. Our management’s estimates are based upon preliminary information currently available from our business and do not include any promotional deductions. While we expect that our results will be consistent with these preliminary and unaudited estimates, our actual results may differ materially from these preliminary estimates.
This preliminary financial information is not a comprehensive statement of our financial results for this period. For example, herbs and produce constitute only one component of our overall revenue, which also includes sales from vitamins and supplements. Our actual results may differ materially from these estimates due to the completion of our financial closing procedures, final adjustments, and other developments that may arise between now and the time the closing procedures for the quarter are completed.
This preliminary financial information should not be viewed as a substitute for our full interim financial statements prepared in accordance with U.S. generally accepted accounting principles. Accordingly, you should not place undue reliance on this preliminary financial information. The preliminary financial information has been prepared by, and is the responsibility of, our management. CBIZ CPAs P.C. (“CBIZ”), our independent registered public accounting firm, has not audited, reviewed, compiled or performed any procedures with respect to the accompanying preliminary financial data. Accordingly, CBIZ does not express an opinion or any other form of assurance with respect thereto.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s preliminary financial results, overall profitability, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “estimate,” “expect,” “future,” “may,” “seek,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives, and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2024 and subsequent quarterly reports on Form 10-Q. Actual results might differ materially from those explicit or implicit in the forward-looking statements, specifically our sales growth during the Easter holiday time period may not (i) reflect our overall revenue growth during the 2nd Quarter, (ii) the amount of sales that the Company recognizes as revenue during the 2nd Quarter and (iii) changes in market conditions during the 2nd Quarter. The Company’s Easter holiday time period sales are preliminary and unaudited and are based on the Company’s internal financial records as of the date of this press release. The Company’s independent registered public accounting firm, CBIZ has not audited, reviewed, compiled or performed any procedures with respect to the sales or fulfilment rate for the Easter holiday time period. Accordingly, CBIZ does not express an opinion or any other form of assurance with respect to these preliminary results. You should not rely upon forward-looking statements as predictions of future events. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
1Reflects sales for the Easter holiday period of April 6–19, 2025, compared to the prior year period of March 17–30, 2024.
FAQ
What was EDBL's sales growth during Easter 2025?
Which herb category showed the highest growth for Edible Garden in Easter 2025?
How many retail locations does Edible Garden (EDBL) have?
What is Edible Garden's Poultry Mix product?
