Toll Brothers at Everly New Luxury Home Community Coming Soon to Spartanburg, South Carolina
Rhea-AI Summary
Toll Brothers (NYSE:TOL) announced Toll Brothers at Everly, a new luxury home community in Spartanburg, South Carolina, with site work underway at 7177 Myrtle Burl Way and sales expected to begin in summer 2026. Homes start from the low $700,000s on large lots.
The master-planned development features a 12-acre lake, three resort-style clubhouses with fitness center and pool, versatile floor plans with first- or second-floor primary suites, and an on-site Toll Brothers Design Studio for personalization.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
While TOL fell 1.58%, key peers also declined: NVR -2.65%, PHM -4.44%, DHI -4.03%, LEN -4.94%, TMHC -2.23%. The downside appears consistent with broader residential construction weakness rather than this community-specific update.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 25 | Industry awards recognition | Positive | -1.6% | Multiple NAHB Nationals awards for design, marketing and communities across several states. |
| Feb 25 | Final SC sales phase | Positive | -1.6% | Announced final chance to purchase four luxury homes at Woodcrest Hills in Simpsonville. |
| Feb 24 | New Texas community open | Positive | +0.8% | Opened Toll Brothers at Wildtree in Magnolia, Texas, with homes from the $500,000s. |
| Feb 19 | Texas luxury launch | Positive | +0.1% | Opened Enclave at Hickory Hill in Argyle, Texas, with prices from about $1.35 million. |
| Feb 19 | Planned Texas community | Positive | +0.1% | Announced Midline community in Webster, Texas, with 25 homes and upper-$600,000s pricing. |
Recent community and award announcements have mostly seen modest positive or flat price reactions, with the exception of the latest South Carolina-focused headlines, which coincided with mild declines.
Over the past weeks, Toll Brothers has steadily expanded its luxury footprint, opening new communities in Magnolia and Argyle, Texas, and announcing another in Webster, Texas, with prices from the $500,000s to about $1.35 million. It also highlighted awards recognition across several states and a final sales opportunity in Simpsonville, South Carolina. Today’s Everly community announcement in Spartanburg continues this pattern of geographic and product expansion within the luxury segment, particularly in the Carolinas.
Market Pulse Summary
This announcement extends Toll Brothers’ luxury footprint with Toll Brothers at Everly in Spartanburg, targeting large home sites priced from the low $700,000s and anchored by a 12-acre lake and three clubhouses. It follows a series of new community launches and strong FY 2026 Q1 results with net income of $210.9 million and revenues of $2.15 billion. Investors may watch how sales velocity, pricing power, and execution across multiple new projects track against the company’s maintained full-year guidance.
AI-generated analysis. Not financial advice.
New Toll Brothers homes will offer personalization options and onsite resort-style amenities in a master-planned setting
SPARTANBURG, S.C., Feb. 26, 2026 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation's leading builder of luxury homes, today announced its latest luxury home community, Toll Brothers at Everly, is coming soon to Spartanburg, South Carolina. Nestled within a master-planned neighborhood directly across from Carolina Country Club, this community will showcase modern home designs, exceptional personalization options, and unparalleled amenities. Site work is underway at 7177 Myrtle Burl Way in Spartanburg, and the community is anticipated to open for sale in summer 2026.

Situated in an idyllic location, Toll Brothers at Everly will feature luxury homes on large home sites priced from the low
Toll Brothers customers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows home shoppers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.

"Toll Brothers at Everly will deliver an unparalleled living experience with its luxurious home designs on large home sites within a picturesque setting in Spartanburg," said Jason Simpson, Group President of Toll Brothers in South Carolina. "This community is thoughtfully designed to provide our residents with the perfect balance of luxury and convenience."
Homeowners living in Toll Brothers at Everly will enjoy proximity to top-rated golf courses, local shopping, and highly ranked schools in Spartanburg County School District No. 6. Everyday conveniences and the excitement of downtown Spartanburg are just minutes away, making this community an ideal destination for luxury living.

For more information and to join the Toll Brothers interest list for Toll Brothers at Everly, call (866) 232-1719 or visit TollBrothers.com/SC.
About Toll Brothers
Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded in 1967 and became a public company in 1986 with common stock listed on the New York Stock Exchange under the symbol “TOL.” Toll Brothers builds new homes and communities in over 60 markets across the United States, serving first-time, move-up, active-adult, and second-home buyers. The Company also operates its own architectural, engineering, mortgage, title, land development, smart home technology, landscape, and building components manufacturing businesses.
Toll Brothers was named the #1 Most Admired Home Builder in Fortune magazine’s 2026 list of the World’s Most Admired Companies®, the ninth year the Company has achieved this honor. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.
From Fortune, ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/7114915d-1253-4e65-9854-788750d0bbc0
https://www.globenewswire.com/NewsRoom/AttachmentNg/b6701153-1ad6-4f85-aeca-0e217bf91fe8
https://www.globenewswire.com/NewsRoom/AttachmentNg/3a6d5491-2423-4e8f-af31-f3f867ff0757
Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)