Edible Garden Introduces Customer Service Platform to Enhance its Patented Green Thumb 2.0 Greenhouse Management System

Rhea-AI Summary

Edible Garden (Nasdaq: EDBL) has launched a new customer service platform integrated with its patented Green Thumb 2.0 greenhouse management system. The platform provides 24/7 customer access and is specifically designed for small to medium-sized retailers, focusing on improving operational efficiency and scalability.

The new system streamlines preorder and standing order management while optimizing delivery routing. It supports the company's Zero-Waste Inspired® mission and maintains their commitment to greenhouse-to-grocer delivery within 24 hours, ensuring fresher produce and a more sustainable supply chain.

The platform aims to enhance the overall customer experience while promoting sustainability and creating value for partners and communities served by Edible Garden.

Positive

• Introduction of 24/7 customer service platform enhancing operational efficiency
• Integration with existing Green Thumb 2.0 system for improved order management
• Streamlined delivery routing system supporting 24-hour greenhouse-to-grocer commitment

Negative

• None.

Insights

Technology Analyst

The introduction of a customer service platform integrated with Green Thumb 2.0 represents an incremental technological advancement for Edible Garden, but its impact on business operations appears While the platform offers 24/7 customer access and order management capabilities, these features are standard in modern B2B systems. The integration with their greenhouse management system could potentially reduce operational friction, but without specific metrics on cost savings or efficiency gains, the real business impact remains unclear. The platform's focus on small to medium-sized retailers suggests a modest addressable market and the lack of innovative features beyond basic order management indicates this is more of a operational necessity than a market-moving development.

From a technical perspective, the system's ability to optimize delivery routing and manage standing orders could marginally improve inventory turnover and reduce waste. However, these improvements are likely to have minimal impact on the company's $5.7M market cap or its competitive position in the CEA market.

Supply Chain Analyst

The platform's integration into Edible Garden's supply chain operations offers some operational benefits but falls short of being transformative. The 24-hour greenhouse-to-grocer delivery commitment, while impressive, requires robust backend logistics that this platform alone cannot guarantee.

The emphasis on order management and delivery routing optimization could potentially reduce logistics costs and improve fulfillment accuracy, but these are table stakes in modern distribution systems. Without quantifiable metrics on waste reduction or operational cost savings, it's difficult to assess the platform's real impact on the bottom line. For a company with a micro-cap valuation of $5.7M, the investment in this technology needs to demonstrate clear ROI to justify the development costs.

Driving Sustainability Through Streamlined Greenhouse-to-Grocer Operations; Aligning Technology with Company’s Zero-Waste Inspired® Mission

BELVIDERE, NJ, Jan. 10, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products, today announced the launch of an innovative customer service platform designed to complement its patented Green Thumb 2.0 greenhouse management system. This new platform provides 24/7 direct access for customers and is tailored to meet the needs of small to medium-sized retailers, enhancing operational efficiency, scalability, and the overall customer experience.

The customer service platform simplifies preorder and standing order management while enhancing delivery routing for greater efficiency. Fully integrated with the Green Thumb 2.0 system, this innovation supports Edible Garden’s Zero-Waste Inspired® mission and its commitment to delivering greenhouse-to-grocer products within 24 hours, ensuring fresher produce and a more sustainable supply chain.

“This platform exemplifies our steadfast dedication to innovation and sustainability,” said Jim Kras, Chief Executive Officer of Edible Garden. “By providing our retail partners with an intuitive and scalable tool that streamlines operations and enhances efficiency, we are ensuring they can deliver the freshest, highest-quality products to their consumers. This initiative marks a significant step forward in our mission to reduce waste, promote sustainability, and create meaningful value for our partners and the communities we serve, further solidifying Edible Garden’s leadership in sustainable agriculture and innovation.”

Maria Fraguada, Sales and Customer Services Manager at Edible Garden, stated, "By actively listening to our customers and understanding their challenges, we have developed a solution specifically tailored to their needs. This platform reflects our commitment to building strong relationships, providing exceptional customer service, and empowering our customers to thrive in their operations."

ABOUT EDIBLE GARDEN®

Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), locally grown, organic, and sustainable produce and products backed by Zero-Waste Inspired® next generation farming. Offered at over 5,000 stores in the US, Edible Garden is disrupting the CEA and sustainability technology movement with its safety-in-farming protocols, use of sustainable packaging, patented GreenThumb software and self-watering in-store displays. The Company currently operates its own state-of-the-art greenhouses and processing facilities in Belvidere, New Jersey and Grand Rapids, Michigan, and has a network of contract growers, all strategically located near major markets in the U.S. Its proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US 11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in vertical and traditional greenhouses while seeking to reduce pollution-generating food miles. Its proprietary patented (U.S. Patent No. D1,010,365) Self-watering display is designed to increase plant shelf life and provide an enhanced in-store plant display experience. Edible Garden is also a developer of ingredients and proteins, providing an accessible line of plant and whey protein powders under the Vitamin Way® and Vitamin Whey® brands. In addition, the Company’s Kick Sports Nutrition line features premium performance products that cater to today’s health-conscious athletes. Furthermore, Edible Garden offers a line of sustainable food flavoring products such as Pulp gourmet sauces and chili-based products.

For more information on Pulp products go to https://www.pulpflavors.com/. For more information on Vitamin Whey® products go to https://vitaminwhey.com/. For more information on Edible Garden go to https://ediblegardenag.com/.

Forward-Looking Statements

This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “expect,” “intend,” “look forward,” “objective,” “plan,” “seek,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.

Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com

FAQ

What features does Edible Garden's (EDBL) new customer service platform offer?

The platform offers 24/7 direct customer access, preorder and standing order management, enhanced delivery routing, and full integration with the Green Thumb 2.0 greenhouse management system.

How does EDBL's new platform benefit small to medium-sized retailers?

It provides streamlined operations, improved order management, enhanced delivery efficiency, and 24/7 access to services, specifically tailored for small to medium-sized retail operations.

What is the delivery timeframe commitment for Edible Garden's (EDBL) greenhouse-to-grocer products?

Edible Garden commits to delivering greenhouse-to-grocer products within 24 hours to ensure fresher produce and maintain a sustainable supply chain.

How does the new platform support EDBL's Zero-Waste Inspired® mission?

The platform supports the mission by improving operational efficiency, optimizing delivery routing, and streamlining order management to reduce waste in the supply chain.