Edible Garden’s Award-Winning Kick. Sports Nutrition Now Available on Walmart.com
Rhea-AI Summary
Edible Garden (Nasdaq: EDBL) announced that its award-winning Kick. Sports Nutrition line is now available on Walmart.com effective Jan. 12, 2026. The launch expands national e-commerce distribution for Kick., a performance-focused range that includes whey and plant proteins, pre/post-workout formulas, and hydration-energy blends formulated without artificial colors or unnecessary fillers.
This move supports Edible Garden’s omnichannel growth strategy and follows recent distribution gains including Amazon and international availability at PriceSmart, aiming to increase brand exposure and accessibility to mass-market health consumers.
Positive
- Kick. listed on Walmart.com, expanding national online distribution
- Product line recognized as 2025 Sports Nutrition Product of the Year
- Range includes whey, plant proteins, pre/post-workout, and hydration blends
- Adds to existing e-commerce presence alongside Amazon and PriceSmart
Negative
- None.
News Market Reaction – EDBL
On the day this news was published, EDBL declined 7.30%, reflecting a notable negative market reaction. Argus tracked a peak move of +64.8% during that session. Argus tracked a trough of -19.5% from its starting point during tracking. Our momentum scanner triggered 54 alerts that day, indicating high trading interest and price volatility. This price movement removed approximately $496K from the company's valuation, bringing the market cap to $6M at that time. Trading volume was exceptionally heavy at 157.7x the daily average, suggesting significant selling pressure.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Before this announcement, EDBL was down 3.53% while farm-product peers were mixed: AGRI up 5.43%, SDOT up 6.28%, AQB up 0.71%, with SISI and APPH flat. This pattern points to stock-specific dynamics rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 07 | Tax asset monetization | Positive | -10.3% | Sold New Jersey NOLs for about $3.35M in non-dilutive capital. |
| Jan 06 | Sales performance update | Positive | +20.7% | Reported 26.4% year-over-year holiday sales growth across core portfolio. |
| Dec 30 | Board appointment | Positive | -4.2% | Added capital markets veteran to board, chairing the Audit Committee. |
| Dec 24 | Product distribution deal | Positive | -2.6% | Western Beef to carry Pulp sauces and Pickle Party fermented products. |
| Dec 18 | Retail footprint expansion | Positive | -9.4% | Began shipping an integrated organic herb program to Weis Markets’ stores. |
Recent news with positive business implications has often been followed by negative price reactions, with only the strong holiday sales update aligning positively.
Over the past month, Edible Garden reported several expansion and financing milestones. On Dec 18, 2025, it began shipping an integrated herb program to Weis Markets, followed by new regional distribution for Pulp and Pickle Party on Dec 24. Governance was strengthened with a board appointment on Dec 30. In early January, the company highlighted a 26.4% holiday sales surge and completed a sale of net operating losses for about $3.35M in non-dilutive proceeds. Today’s Walmart.com launch extends this trajectory of distribution-focused growth initiatives.
Market Pulse Summary
The stock moved -7.3% in the session following this news. A negative reaction despite strategically positive news fits the company’s recent tendency to sell off following upbeat announcements. The Walmart.com launch broadens omnichannel reach but came as shares traded at 0.67845, well below the 2.04 200-day MA and 91.98% under the 52-week high. With several recent distribution and financing milestones already in the price, further downside could reflect investor focus on balance-sheet risk and execution rather than new channel wins.
Key Terms
controlled environment agriculture technical
hydroponic technical
AI-generated analysis. Not financial advice.
Walmart.com Launch Advances Edible Garden’s Omnichannel Growth Strategy and Expands Access to Clean, Performance-Driven Nutrition
BELVIDERE, NJ, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW), a leading provider of controlled environment agriculture (CEA) solutions and sustainable, locally grown organic produce, today announced that its award-winning Kick. Sports Nutrition product line is now available on Walmart.com, significantly expanding national access to the brand and advancing the Company’s growing omnichannel distribution strategy.
Kick. Sports Nutrition is Edible Garden’s premium performance line designed for athletes and active consumers seeking straightforward, better-for-you nutrition. Recently recognized as the 2025 Sports Nutrition Product of the Year by the Mindful Awards, Kick. is built around purposeful formulations that prioritize efficacy, taste, and digestibility. The product lineup includes whey and plant-based proteins, pre- and post-workout formulas, and hydration-energy blends developed to support daily training, recovery, and active lifestyles. Each product is formulated to integrate easily into existing routines—without artificial colors, unnecessary fillers, or overly complex ingredient stacks—reflecting the brand’s focus on clarity, functionality, and real-world usability under Edible Garden’s Farm to Formula® approach.
Walmart’s expansive digital marketplace reaches millions of consumers nationwide and plays a significant role in how shoppers discover and purchase everyday health and nutrition products. Walmart.com emphasizes accessibility, value, and convenience at scale, making it a powerful platform for brands focused on practical performance and broad consumer appeal. The availability of Kick. Sports Nutrition on Walmart.com reflects Edible Garden’s focus on expanding access to clean, functional sports nutrition solutions while supporting consistent brand exposure across one of the most widely used retail ecosystems in the country.
“Making Kick. available on Walmart.com is an important step in our mission to remove barriers between consumers and clean, effective sports nutrition,” said Jim Kras, Chief Executive Officer of Edible Garden. “Walmart’s unmatched reach and everyday relevance allow us to introduce Kick. to a broader audience that values performance, transparency, and convenience, without compromising on product integrity. This launch builds on the momentum we have generated through recent distribution gains, including international availability at PriceSmart warehouse clubs, expanded e-commerce reach through Amazon, and continued growth across domestic retail channels. Rather than chasing short-term trends, we are focused on building a durable, trusted brand and scaling Kick. thoughtfully as part of our long-term strategy to develop value-added consumer brands alongside our core environment agriculture products.”
For more information on Kick. Sports Nutrition, visit www.walmart.com and search “Kick Sports Nutrition,” or learn more at www.kicksportsnutrition.net.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering locally grown, organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. Available in over 5,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact.
Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).
The Company has been recognized as a FoodTech 500 firm by Forward Fooding, a leading AgriFoodTech organization, and is a Giga Guru member of Walmart’s Project Gigaton sustainability initiative. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way® and Vitamin Whey®—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.
Learn more at https://ediblegardenag.com.
For Pulp products, visit https://www.pulpflavors.com.
For Vitamin Whey® products, visit https://vitaminwhey.com.
For Kick. Sports Nutrition products, visit https://kicksportsnutrition.net/.
Watch the Company’s latest corporate video here.
Forward-Looking Statements
This press release contains forward-looking statements, including with respect to the Company’s growth strategies, ability to expand its distribution network and distribution relationships, and performance as a public company. The words “believe,” “strategy,” “will,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including market and other conditions and the Company’s ability to achieve its growth objectives and other factors set forth in the Company’s filings with the Securities and Exchange Act Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2024 and subsequent quarterly reports on Form 10-Q. The Company undertakes no obligation to update any such forward-looking statements after the date hereof to conform to actual results or changes in expectations, except as required by law.
Investor Contacts:
Crescendo Communications, LLC
212-671-1020
EDBL@crescendo-ir.com
FAQ
When did Edible Garden (EDBL) launch Kick. Sports Nutrition on Walmart.com?
What Kick. Sports Nutrition products from EDBL are sold on Walmart.com?
How does the Walmart.com listing affect Edible Garden’s (EDBL) distribution strategy?
Has Kick. Sports Nutrition received any awards or recognition?
Where can consumers find Kick. Sports Nutrition from EDBL online?
Will the Walmart.com launch change Kick.’s product formulation or ingredients?
