8x8, Inc. reports developments across its cloud business communications platform, including contact center, unified communications and CPaaS capabilities delivered through the 8x8 Platform for CX. Company updates commonly cover AI-enabled customer experience tools, analytics, authentication, CRM integration, digital engagement and mobile-first communications for distributed workforces.
News also includes product availability for offerings such as 8x8 AI Studio, 8x8 Engage and Retail Nationwide, technology partnerships, channel-program recognition, customer-experience studies and scheduled earnings communications. The recurring themes center on enterprise communications, contact-center automation, partner distribution and platform security and data-protection practices.
8x8 (NASDAQ: EGHT) has launched 8x8 Omni Shield Self-Service, a no-code SMS fraud protection tool integrated into their 8x8 Connect platform. The solution enables businesses to detect, monitor, and block SMS fraud threats in real-time without requiring developer resources.
The tool addresses the growing global SMS fraud crisis, which cost businesses an estimated $2.1 billion USD in 2023. Key features include live fraud detection, one-click blocking of high-risk operators, auto-suspend functionality, and real-time dashboards for tracking anomalies and message health.
The platform is designed for business teams across product, operations, and security departments, offering immediate fraud protection management through an intuitive dashboard. Early adopters have reported significant reductions in Artificially Inflated Traffic (AIT) related expenses.
8x8 (NASDAQ: EGHT) and Modica Group have announced a strategic reseller partnership to expand omnichannel customer experience capabilities across Asia Pacific. The partnership integrates 8x8 Jitsi as a Service (JaaS) into Modica's OMNI CPaaS platform, enabling businesses to launch secure video sessions directly from SMS, WhatsApp, or MMS without requiring downloads or app switching.
The integration is currently being piloted in Australia and New Zealand, including testing by a major government agency for citizen support. Key use cases include remote patient assessments, insurance claims inspections, and technical support. The partnership is expected to expand beyond video to include programmable voice, security, and OTT services.
8x8 (NASDAQ: EGHT), a customer experience platform provider, has appointed Mary Murray as Operations Director and Country Lead for Ireland. Murray, who previously held leadership positions at Blueface (Comcast Business), J.P. Morgan, and other prominent companies, brings over 20 years of operational leadership experience to the role.
The appointment strengthens 8x8's presence in Ireland, where the company maintains strategic partnerships, including collaboration with Workair, and serves customers across finance, healthcare, and public sectors. 8x8 is also a member of the Contact Centre Management Association (CCMA) in Ireland and will be the gold sponsor for the CCMA Irish Customer Contact & Shared Services Awards 2025.
8x8 (NASDAQ: EGHT) has launched the "CX Champions Fantasy Team," a global recognition program celebrating individuals who deliver exceptional customer experiences. The program, inspired by 8x8's partnership with Southampton Football Club, will recognize one CX hero monthly through May 2026.
Winners will receive tickets to Southampton FC home games, stadium recognition, and exclusive merchandise. The program aims to highlight both technical and non-technical professionals, from IT leaders to frontline agents, who contribute to outstanding customer service and operational excellence.
8x8 Inc. (NASDAQ: EGHT) has formed a strategic partnership with ULAP Networks to enhance global connectivity and compliance capabilities for businesses operating in regulated markets. The collaboration combines 8x8's integrated customer experience (CX) platform with ULAP's expertise in compliant, sovereign-ready connectivity.
The partnership addresses key challenges in global communications by providing reliable, high-speed network performance and local PSTN interconnects in complex jurisdictions. Already operational, the initiative is helping organizations overcome latency issues, minimize jitter, and ensure regulatory compliance in challenging regions.
Led by CEO Sam Wilson of 8x8 and CEO Dominic McDonald of ULAP, this partnership represents one of several global initiatives 8x8 is launching in 2025 to expand its market presence and strengthen its position as a global CX transformation partner.
8x8 (NASDAQ: EGHT) has launched 8x8 Fast Pay, a new digital service designed to help UK councils streamline rent collection and provide support to citizens facing housing payment challenges. The solution enables secure digital payments through SMS messaging while offering automated assistance and guidance to financial relief services.
The platform comes at a critical time, as over two-thirds of people with housing costs in England reported financial pressures last year, with 21% struggling with mortgage or rent payments. Key features include flexible payment options, automated support conversations, seamless access to financial relief programs, and PCI DSS compliant secure transactions.
8x8 (NASDAQ: EGHT) has announced the opening of a new data center in France, strengthening its commitment to the French market and customer experience (CX) capabilities. The facility ensures compliance with French and EU regulations, including GDPR and local hosting requirements.
This strategic expansion follows key developments in France, including the appointment of Christian Laloy as country manager and partnerships with SCC and the French Association of Customer Relations (AFRC). The data center is part of 8x8's broader initiative to support regulated industries with in-country data storage and enterprise-grade reliability.
8x8 (NASDAQ: EGHT), a leading customer experience platform provider, has secured five prestigious Stevie Awards at the 22nd Annual International Business Awards. The company received a Gold Stevie Award for Customer Service Executive of the Year, two Silver Awards for Customer Service Department and Technology Team, and two Bronze Awards for Customer Service Team and Technology Department.
The recognition came among 3,800 nominations from 78 countries, with winners selected by over 250 global executives serving as judges. The awards highlight 8x8's excellence in leadership, customer service innovation, and technological advancement in helping businesses transform their contact centers and IT operations.
8x8 (NASDAQ: EGHT), a customer experience platform provider, has renewed its partnership with Southampton Football Club through the 2025/26 season. The extended collaboration covers both Men's and Women's First Teams and continues the integration of 8x8's cloud-based contact center and communications technology in the club's operations.
The partnership includes LED perimeter board visibility, digital and social media integration, and collaboration on community initiatives. A notable feature includes players connecting with season ticket holders through 8x8's Contact Center platform. The technology unifies contact center, business telephony, embedded AI, and customer data to enhance fan engagement and matchday experiences.
8x8 (NASDAQ: EGHT) has expanded its SMS capabilities in 8x8 Work for Australian businesses, enabling one-to-one SMS communication using Australian mobile numbers. The enhancement allows businesses to manage both calls and SMS from a single number through desktop or mobile apps.
The feature is immediately available across X Series X1-X8 licenses with no additional purchase required. According to ACMA data, 96% of Australian adults use mobile phones for texting. The service is compliant with ACMA guidelines, the Spam Act 2003, and Australia's Interception Act.