ReachTV Chooses Edgio to Help Deliver and Monetize Streaming Content to Airports Across North America
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The partnership between ReachTV and Edgio highlights a strategic move within the media and broadcasting industry, particularly focusing on the rapidly growing Digital Out of Home (DOOH) and Connected TV (CTV) markets. This collaboration underscores the importance of technological agility in content distribution and monetization, especially in non-traditional environments such as airports. ReachTV's adoption of Edgio's Uplynk platform for live and on-demand streaming is a testament to the platform's capability to handle high-quality broadcasts, like NFL feeds, which require both high reliability and quality.
Server-side ad insertion (SSAI) capabilities are a significant advancement in the advertising domain, enabling smoother and more integrated ad experiences for viewers. This technology is crucial for monetizing content in CTV, where traditional ad breaks can be disruptive. The SSAI feature within Edgio's SmartPlay is likely to enhance viewer experience while providing ReachTV with a more effective monetization strategy. The flexibility to integrate various ad partners is also vital in diversifying revenue streams and optimizing ad inventory.
Managed services and the use of advanced technologies like manifest manipulation are critical in today's broadcasting landscape. ReachTV's utilization of Edgio's Uplynk and SmartPlay technologies to navigate content restrictions and ensure continuous broadcasting, even in environments with unique limitations such as airports, represents a significant technical achievement. The ability to manipulate content manifests on the fly allows for dynamic content control, which is particularly useful in regulated spaces.
Moreover, the collaboration between ReachTV's operations and Edgio's Live Event Operations team to deliver uninterrupted live streams is an example of how technical expertise and operational excellence are crucial for the success of live event broadcasting. The involvement of Edgio’s Video Expert Services team in evolving managed infrastructure and exploring new business models, such as streaming to connected devices and syndicating channels into hotels, indicates a forward-thinking approach to content distribution that could set industry standards.
The partnership's focus on monetization through integrated, automated tools for advertising reflects a broader industry trend towards more sophisticated ad tech solutions. The ability for ReachTV to monetize its content effectively with server-side ad insertion (SSAI) is particularly noteworthy. It allows for the seamless integration of ads, which is critical in maintaining viewer engagement and maximizing ad revenue. The potential for ReachTV to leverage this technology in a high-traffic environment like airports, where there is a captive audience, could lead to significantly higher ad engagement rates compared to traditional TV settings.
Furthermore, the easy integration with various ad partners provides ReachTV with the opportunity to tap into multiple revenue sources and customize ad experiences to different viewer segments. This flexibility is essential in today's fragmented media landscape, where advertisers seek targeted and measurable ad campaigns. The move towards a CTV experience in DOOH spaces could also provide valuable data insights for advertisers, enabling more effective ad targeting and measurement.
Managed Services, Event Support, Scalable Workflow, and Powerful Tools Enable Expansion and Monetization of Content
With over 2,500 screens in 90+ airports across
Key Highlights and Benefits
- By leveraging its consummate live events experience and vast industry connections, Edgio quickly helped ReachTV implement industry-standard workflows to bring their licensed content to their network.
- Edgio worked with ReachTV to develop a successful operating model that transformed Digital Out of Home (DOOH) into a Connected TV (CTV) experience, enabling ReachTV to navigate the unique content restrictions often present in airports and hotels with Uplynk’s manifest manipulation technology, SmartPlay, to always be “on air” while providing a crucial content control mechanism.
- The combination of Uplynk’s server-side ad insertion (SSAI) capabilities in SmartPlay, combined with the easy integration of various ad partners, provides ReachTV the flexibility to monetize content effectively.
- Edgio's Live Event Operations team meshes with ReachTV operations and content partners to ensure live streams are delivered without disruption, while Edgio’s Video Expert Services team creatively evolves managed infrastructure for ReachTV to find efficiencies and explore new business models, including streaming to connected devices and syndicating channels into prestigious hotels such as MGM, Marriott, and Windham.
“Partnering with Edgio has allowed us to focus on our core business with the assurance that our technical integrations and content delivery are in capable hands,” said Lynnwood Bibbens, CEO & Founder of ReachTV. “Beyond the outstanding team support and collaboration, we also benefit from powerful components of Edgio’s Uplynk, including server-side ad insertion, which gives us the ability to better monetize our content.”
For more details, a full case study can be found here.
About Edgio
Edgio (NASDAQ: EGIO) helps companies deliver online experiences and content faster, safer, and with more control. Our developer-friendly, globally scaled edge network, combined with our fully integrated application and media solutions, provide a single platform for the delivery of high-performing, secure web properties and streaming content. Through this fully integrated platform and end-to-end edge services, companies can deliver content quicker and more securely, boosting overall revenue and business value. To learn more, visit edg.io and follow us on Twitter, LinkedIn and Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240311374698/en/
Media:
Patti Moran, Edgio
pmoran@edg.io
Source: Edgio
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