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eHealth Is Ready to Help Medicare Beneficiaries Navigate a Challenging Annual Enrollment Period This Year

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eHealth, Inc. (Nasdaq: EHTH) is prepared to assist Medicare beneficiaries during the upcoming Annual Enrollment Period (AEP) starting October 15. The company has introduced several innovations, including:

1. 'LiveAdvise': A video-based shopping and enrollment experience with live agents
2. 'MatchMonitor': A tool to simplify AEP for existing customers
3. 'AppTracker': Keeps customers informed about their application status
4. Enhanced usability and personalization across the ecommerce site
5. Improved live agent chat and co-browsing functions

eHealth has also strengthened its marketing strategy, featuring its spokesperson Eve in new ads. The company has hired and trained new licensed in-house agents and implemented a '100% Verification' standard for telephonic enrollments. Additionally, eHealth's 'AEP Aces' initiative encourages employees to volunteer as phone screeners during peak AEP weeks.

eHealth, Inc. (Nasdaq: EHTH) è pronta ad assistere i beneficiari di Medicare durante il prossimo Periodo Annuale di Iscrizione (AEP), che inizia il 15 ottobre. L'azienda ha introdotto diverse innovazioni, tra cui:

1. 'LiveAdvise': Un'esperienza di acquisto e iscrizione basata su video con agenti dal vivo
2. 'MatchMonitor': Uno strumento per semplificare l'AEP per i clienti esistenti
3. 'AppTracker': Tieni informati i clienti sullo stato delle loro domande
4. Usabilità e personalizzazione migliorate su tutto il sito ecommerce
5. Funzioni di chat con agenti dal vivo e co-browsing migliorate

eHealth ha anche rafforzato la sua strategia di marketing, presentando il suo portavoce Eve in nuovi annunci. L'azienda ha assunto e formato nuovi agenti interni autorizzati e ha implementato uno standard di 'Verifica al 100%' per le iscrizioni telefoniche. Inoltre, l'iniziativa 'AEP Aces' di eHealth incoraggia i dipendenti a fare volontariato come screeners telefonici durante le settimane di picco dell'AEP.

eHealth, Inc. (Nasdaq: EHTH) está preparada para ayudar a los beneficiarios de Medicare durante el próximo Período Anual de Inscripción (AEP) que comienza el 15 de octubre. La compañía ha introducido varias innovaciones, que incluyen:

1. 'LiveAdvise': Una experiencia de compra e inscripción basada en vídeos con agentes en vivo
2. 'MatchMonitor': Una herramienta para simplificar el AEP para los clientes existentes
3. 'AppTracker': Mantiene informados a los clientes sobre el estado de su solicitud
4. Usabilidad y personalización mejoradas en todo el sitio de comercio electrónico
5. Mejoras en la función de chat con agentes en vivo y co-navegación

eHealth también ha fortalecido su estrategia de marketing, presentando a su portavoz Eve en nuevos anuncios. La compañía ha contratado y capacitado nuevos agentes internos con licencia e implementado un estándar de 'Verificación del 100%' para inscripciones telefónicas. Además, la iniciativa 'AEP Aces' de eHealth alienta a los empleados a ofrecerse como voluntarios como examinadores telefónicos durante las semanas de mayor actividad del AEP.

eHealth, Inc. (Nasdaq: EHTH)는 10월 15일부터 시작되는 Medicare 수혜자를 돕기 위해 준비했습니다. 회사는 여러 가지 혁신을 도입했으며, 그 중에는:

1. 'LiveAdvise': 라이브 에이전트와 함께하는 비디오 기반 쇼핑 및 등록 경험
2. 'MatchMonitor': 기존 고객을 위한 AEP 간소화 도구
3. 'AppTracker': 고객에게 신청 상태를 알림
4. 전자상거래 사이트 전반에 걸친 개선된 사용성과 개인화
5. 개선된 라이브 에이전트 채팅 및 공동 탐색 기능

eHealth는 또한 마케팅 전략을 강화하고 있으며, 새로운 광고에서 대변인 Eve를 소개하고 있습니다. 회사는 새로운 면허가 있는 인하우스 에이전트를 고용하고 교육했으며, 전화 등록을 위한 '100% 검증' 기준을 구현했습니다. 또한, eHealth의 'AEP Aces' 이니셔티브는 직원들이 AEP의 극성 주간에 전화 스크리너로 자원봉사하도록 장려합니다.

eHealth, Inc. (Nasdaq: EHTH) est prête à aider les bénéficiaires de Medicare pendant la prochaine Période d'Inscription Annuelle (AEP) qui commence le 15 octobre. L'entreprise a introduit plusieurs innovations, notamment :

1. 'LiveAdvise': Une expérience de shopping et d'inscription basée sur la vidéo avec des agents en direct
2. 'MatchMonitor': Un outil pour simplifier l'AEP pour les clients existants
3. 'AppTracker': Tient les clients informés de l'état de leur demande
4. Amélioration de l'ergonomie et de la personnalisation sur l'ensemble du site e-commerce
5. Fonctionnalités de chat avec agents en direct et de co-navigation améliorées

eHealth a également renforcé sa stratégie marketing, mettant en avant son porte-parole Eve dans de nouvelles publicités. L'entreprise a recruté et formé de nouveaux agents internes agréés et a mis en œuvre une norme de 'Vérification à 100%' pour les inscriptions téléphoniques. De plus, l'initiative 'AEP Aces' d'eHealth encourage les employés à se porter volontaires comme screener téléphonique pendant les semaines de pointe de l'AEP.

eHealth, Inc. (Nasdaq: EHTH) ist bereit, Medicare-Begünstigte während des bevorstehenden Jahresanmeldungszeitraums (AEP) zu unterstützen, der am 15. Oktober beginnt. Das Unternehmen hat mehrere Innovationen eingeführt, darunter:

1. 'LiveAdvise': Eine videobasierte Einkaufs- und Anmeldeerfahrung mit Live-Agenten
2. 'MatchMonitor': Ein Tool zur Vereinfachung des AEP für bestehende Kunden
3. 'AppTracker': Hält Kunden über den Status ihrer Bewerbung informiert
4. Verbesserte Benutzerfreundlichkeit und Personalisierung auf der gesamten E-Commerce-Website
5. Verbesserte Funktionen für den Chat mit Live-Agenten und Co-Browsing

eHealth hat auch seine Marketingstrategie verstärkt und zeigt seinen Sprecher Eve in neuen Anzeigen. Das Unternehmen hat neue lizenzierte interne Agenten eingestellt und ausgebildet und einen Standard für telefonische Anmeldungen mit '100% Überprüfung' eingeführt. Darüber hinaus ermutigt die Initiative 'AEP Aces' von eHealth die Mitarbeiter, während der Hauptwochen des AEP als telefonische Screeners freiwillig zu arbeiten.

Positive
  • Introduction of 'LiveAdvise' video-based shopping and enrollment experience
  • Launch of 'MatchMonitor' and 'AppTracker' tools to improve customer experience
  • Enhanced usability and personalization across the ecommerce site
  • Hiring and training of new licensed in-house insurance agents
  • Implementation of '100% Verification' standard for telephonic enrollments
Negative
  • None.

eHealth offers Medicare beneficiaries comprehensive support, including its new "LiveAdvise" tool, to help them enroll in 2025 Medicare coverage

AUSTIN, Texas, Oct. 11, 2024 /PRNewswire/ -- Starting on October 15, this year's Medicare Annual Enrollment Period (AEP) is widely expected to be the most dynamic in recent memory, but after a year of disciplined preparation, eHealth, Inc. (Nasdaq: EHTH) (eHealth.com) is ready to help beneficiaries review their options and identify and enroll in the right Medicare plan for their personal needs and budget.

A Year of Innovation

For the third consecutive year, eHealth is leveraging new technology and internal processes to support Medicare beneficiaries this AEP. The company is officially launching its "LiveAdvise" experience (formerly known as "Advisor in the Room"), allowing beneficiaries to navigate the shopping and enrollment process with a live agent by video, building personal relationships and bridging the gap between the online and in-person shopping experience. Additional technology improvements this AEP include:

  • "MatchMonitor," a tool to simplify AEP for existing eHealth customers whose plans may be changing
  • "AppTracker," to keep customers informed of the status of their application every step of the way
  • Intuitive improvements to the customer experience, including enhanced usability and personalization across the ecommerce site
  • Up-front needs analysis tools to help beneficiaries focus on the plans that are best suited to their priorities
  • Improved live agent chat and co-browsing functions

Building on a foundation of success

Last year eHealth successfully launched a new brand identity based on rigorous consumer research and testing, and a new company spokesperson, Eve, who embodies the company's brand and represents the compassion and expertise eHealth customers deserve. This year eHealth is building on that foundation with new direct-response television ads, online ads, and other marketing content featuring Eve and showcasing real-life Medicare beneficiaries using eHealth to review their coverage options and save money on premiums and out-of-pocket costs. eHealth will also deploy an integrated marketing strategy across paid search, direct mail, email, search engine optimization, affiliate, and strategic partner channels. See Eve's newest ad here.

A nimble, empowered organization

After last year's Medicare AEP, eHealth made strategic adjustments in its business organization to empower leadership to more effectively pursue and achieve business goals while encouraging innovation and cooperation across teams. Throughout the spring and summer months the company also hired and trained new licensed in-house insurance agents and representatives to support AEP goals for 2024. To help ensure beneficiary satisfaction, eHealth's phone agents will be supported by refined and expanded back-office support tools and a "100% Verification" standard for telephonic enrollments to ensure clarity for beneficiaries and higher-quality enrollments for carriers.

A team dedicated to customer care

Across the organization, eHealth employees are doing their part to make this AEP a success. Through company social channels, eHealth is highlighting the personal stories of licensed insurance agents and other employees with its "We are eHealth" campaign. Additionally, for the second year in a row the company's "AEP Aces" initiative is encouraging employees who do not typically work directly with beneficiaries to undergo special training and volunteer as phone screeners during the busiest weeks of AEP.  eHealth employees are motivated to volunteer to help reduce hold times and assist with providing beneficiaries a great experience.

"Medicare beneficiaries could face a challenging AEP this year because of significant changes to their current plans, including out-of-pocket costs and core and supplemental benefits," said eHealth CEO Fran Soistman. "We've focused all our efforts over the past several months to serve beneficiaries better and more effectively in finding the right Medicare coverage for their personal needs and budget. I am particularly proud of the united determination among our employees to make this a successful AEP, both for our customers and the company."

About eHealth (NASDAQ: EHTH) 
We're Matchmakers. For over 25 years, eHealth has helped millions of Americans find the healthcare coverage that fits their needs at a price they can afford. As a leading independent licensed insurance agency and advisor, eHealth offers access to over 180 health insurers, including national and regional companies. 

For more information about eHealth, visit ehealth.com or follow us on LinkedIn, Facebook, Instagram, and X. Open positions can be found on our career page.  

Media inquiries: pr@ehealth.com 

eHealth, Inc. (PRNewsfoto/eHealth, Inc.)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/ehealth-is-ready-to-help-medicare-beneficiaries-navigate-a-challenging-annual-enrollment-period-this-year-302273796.html

SOURCE eHealth, Inc.

FAQ

When does the Medicare Annual Enrollment Period (AEP) start in 2024?

The Medicare Annual Enrollment Period (AEP) starts on October 15, 2024.

What new tools has eHealth (EHTH) introduced for the 2024 AEP?

eHealth has introduced 'LiveAdvise' for video-based shopping and enrollment, 'MatchMonitor' to simplify AEP for existing customers, and 'AppTracker' to keep customers informed about their application status.

How is eHealth (EHTH) improving customer support for the 2024 AEP?

eHealth has hired and trained new licensed in-house agents, implemented a '100% Verification' standard for telephonic enrollments, and launched the 'AEP Aces' initiative for employees to volunteer as phone screeners during peak AEP weeks.

What marketing strategies is eHealth (EHTH) using for the 2024 AEP?

eHealth is using new direct-response television ads, online ads, and other marketing content featuring their spokesperson Eve and showcasing real-life Medicare beneficiaries. They are also deploying an integrated marketing strategy across various channels.

eHealth, Inc.

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