Frigidaire and Sebastian Maniscalco Bring the Heat with First-Ever Stone-Baked Pizza Oven
Rhea-AI Summary
Frigidaire, an Electrolux Group brand (OTCMKTS: ELUXY), has launched North America's first home oven with Stone-Baked Pizza Mode, capable of reaching 750°F and cooking Neapolitan-style pizza in as little as two minutes. The company has partnered with comedian Sebastian Maniscalco to promote this innovative product.
The new Frigidaire oven, priced at $2,599 MSRP, includes a heat shield, 15" x 15" pizza stone, temperature probe, and pizza peel. Beyond pizza-making, it features 15+ cooking modes including Air Fry and Steam Bake. The launch is supported by a nationwide Taste The Difference Mobile Tour, retail pop-ups, and a national ad campaign.
Positive
- First-to-market innovation with 750°F stone-baked pizza capability
- Premium pricing at $2,599 MSRP indicates potential for higher margins
- Versatile functionality with 15+ cooking modes beyond pizza-making
- Strategic partnership with top-performing comedian Sebastian Maniscalco
Negative
- Premium price point may limit mass market adoption
- High energy consumption at 750°F could raise operating costs
News Market Reaction
On the day this news was published, ELUXY gained 0.19%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Record-breaking comedian meets record-fast pizza with the first range to deliver pizza in as little as two minutes*.
Maniscalco, one of the nation's biggest comedians with the #1 Comedy Tour in America, brings his trademark storytelling, sharp observational humor, and passion for food—rooted in his love of family gatherings—to the partnership.
Amid his record-shattering It Ain't Right Tour, Maniscalco is stepping off the stage and into the kitchen to show how Frigidaire's breakthrough oven is redefining pizza night and making restaurant-quality pies possible right at home.
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Alongside digital activations and a live event appearance with Maniscalco, Frigidaire is hitting the road with the Taste The Difference Mobile Tour, serving up stone-baked pizza at food festivals and sporting events nationwide. Fans can step into an immersive experience to taste the difference of a 750°F oven - a full 200 degrees hotter than conventional ovens. The launch is further fueled by a national ad campaign, retailer pop-ups, media partnerships, and more.
"Sebastian brings the same spirit of family, fun, and authenticity that defines Frigidaire, making him the perfect partner for this launch," said Amie Guy, SVP of Marketing and Consumer Direct Interaction, Electrolux Group North America. "At Frigidaire, we believe the best memories are made around food and with the Stone-Baked Pizza Oven, we're not just launching a new feature – we're Daire-ing families to gather, cook, and celebrate together in a whole new, delicious way."
The Frigidaire oven with Stone-Baked Pizza mode comes fully equipped with a custom-designed heat shield, a 15" x 15" pizza stone, temperature probe, and pizza peel - so home chefs can master their pie game right out of the box. Plus, it's more than pizza: with 15+ additional cooking modes from Air Fry to Steam Bake, this oven covers everything from weeknight chicken to sourdough Sundays.
The Frigidaire oven with Stone-Baked Pizza mode is available now nationwide at major retailers including The Home Depot and Lowe's, as well as online at Frigidaire.com, starting at
*Cook time requires preheat/reheat and may vary based on ingredients.
**Pricing and promotions subject to change and can vary by retailer.
About Sebastian Maniscalco
Sebastian Maniscalco, hailed by The
Maniscalco earned the title of #1 Comedy Tour of 2025 in Billboard's Midyear Boxscore report. He also ranked among the Top 25 global tours overall and was named one of Billboard's Top 10 Highest-Grossing Comedy Tours of 2024. He is the only comedian to appear on Pollstar's Top 20 Global Concert Tours of 2025, further cementing his status as one of comedy's most influential figures.
Beyond the stage, Maniscalco is a bestselling author and podcast host of The Pete and Sebastian Show and has showcased his versatility across film and TV — with standout roles in The Irishman, The Super Mario Bros. Movie, and About My Father, which he co-wrote and starred in alongside Robert De Niro. On television, he stars in Max's Bookie, which he co-produces with Chuck Lorre, and lends his voice to Easy Money: The Charles Ponzi Story, Apple's first scripted podcast series. Maniscalco's upcoming comedy special is poised to be a tentpole event in Hulu's Hularious comedy slate—and one of the most anticipated highlights of its fall lineup.
Together with his wife Lana, Maniscalco is deeply committed to giving back through their Tag You're It! Foundation, which supports a range of causes close to their hearts — from honoring and uplifting
You can follow him on all major platforms at @sebastiancomedy.
About Frigidaire®
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire® and its full range of innovative home appliances, please visit www.frigidaire.com
About Electrolux Group
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024, Electrolux North America had sales of
Contact:
Samantha Murphy, Ruder Finn
Samantha.murphy@ruderfinn.com
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SOURCE Frigidaire