EPWK Launches Global Platform, Sets Sights on Becoming a Creative Services Infrastructure Company

Rhea-AI Summary

EPWK (NASDAQ: EPWK), China's leading AI-powered creative services platform, has launched its international site intl.epwk.com, marking a significant milestone in its global expansion. The platform has demonstrated strong growth with over 8.7 million buyers and 16.9 million sellers, completing projects worth $1.67 billion in total GMV.

The company integrated DeepSeek's large language model in March 2025 to launch an AI-powered assistant, enhancing project matching and efficiency. EPWK's international expansion initially targets North America, Europe, and Southeast Asia, aiming to connect global businesses with creative talent. The platform achieved $350 million GMV in 2023 and has set an ambitious goal of reaching a $10 billion market cap.

Positive

• Platform has served over 25.6 million registered users with $1.67 billion total GMV
• Successful integration of AI technology with DeepSeek's language model
• Strong marketplace metrics with 8.7 million buyers and 16.9 million sellers
• Strategic expansion into major markets including North America, Europe, and Southeast Asia
• GMV reached $350 million in 2023

Negative

• Faces significant challenges in cross-cultural operations and timezone differences
• Strong international competition in target markets
• Complex regulatory environment across different regions

XIAMEN, China, Sept. 18, 2025 /PRNewswire/ -- EPWK (NASDAQ: EPWK), the first Chinese AI-powered creative services platform to go public in the U.S., has officially launched its international site intl.epwk.com, opening a new chapter in its global expansion strategy. With this launch, EPWK aims to become a central hub for creative resource allocation—what CEO and founder Huang Guohua calls a "global router for creative talent."

From Domestic Platform to Global Engine

Founded in 2011 in Xiamen by former journalist and serial entrepreneur Huang Guohua, EPWK has grown into one of China's most recognized digital creative marketplaces. As of June 2024, the platform has served over 8.7 million buyers and 16.9 million sellers, completing more than 4.6 million projects with a total GMV exceeding $1.67 billion.

With the launch of the English-language international version in June 2025, EPWK is now actively building a global ecosystem that connects enterprises with creative professionals—regardless of geography.

"Whether you're in rural Yunnan or downtown Manhattan, we want you to be able to find the right talent or the right project on EPWK," said Huang.

AI-Powered Infrastructure at the Core

EPWK's global strategy is anchored in technology. In March 2025, the company integrated DeepSeek's large language model to launch its AI-powered assistant, designed to help employers clarify project briefs, generate templates, and automatically match tasks with suitable providers.

Other intelligent features include a personalised task recommendation engine, a smart pricing assistant, and backend protections like escrow, trust scoring, and copyright safeguards. These innovations aim to increase transaction efficiency while reducing friction in the hiring process.

Going Global: Strategy and Vision

EPWK's international site is initially focused on North America, Europe, and Southeast Asia, with multilingual support planned in future iterations. Huang sees internationalisation not just as a commercial expansion, but as an opportunity to serve both sides of the marketplace:

• For Chinese freelancers and studios, EPWK offers a digital gateway to global clients.
• For international businesses, it provides access to vetted creative talent, particularly useful for localisation, design, and marketing support as more Chinese brands expand overseas.

"The creative economy is going global—and remote. We want to be the infrastructure layer enabling that shift," Huang said.

He also acknowledges the challenges ahead: cross-cultural operations, timezone differences, regulatory complexity, and strong international competition. But Huang views these as barriers worth solving—ones that, once overcome, could position EPWK as a category leader.

Looking Ahead

EPWK's long-term vision is to become a globally recognised internet platform company with a market cap exceeding $10 billion. As of 2023, the platform's GMV reached $350 million, with over 25.6 million registered users.

The company continues to invest in AI, data infrastructure, and cross-border services, while also working to standardise creative work delivery globally. Notably, EPWK led the drafting of China's first group standard for creative knowledge-sharing platforms.

In Huang's words: "IPO was just the beginning. The real story is how we scale talent, creativity, and trust across borders."

View original content:https://www.prnewswire.com/news-releases/epwk-launches-global-platform-sets-sights-on-becoming-a-creative-services-infrastructure-company-302560359.html

SOURCE EPWK HOLDINGS LTD.

FAQ

What is EPWK's total GMV and user base as of 2024?

EPWK has completed projects with a total GMV exceeding $1.67 billion, serving over 8.7 million buyers and 16.9 million sellers.

How is EPWK implementing AI in its platform?

EPWK integrated DeepSeek's large language model in March 2025 to launch an AI assistant that helps with project briefs, templates, and automated talent matching.

What markets is EPWK targeting in its international expansion?

EPWK is initially focusing on North America, Europe, and Southeast Asia, with plans for future multilingual support.

What was EPWK's GMV in 2023 and what is its market cap goal?

EPWK achieved a GMV of $350 million in 2023 and has set a long-term goal of reaching a market cap exceeding $10 billion.

Who founded EPWK and when?

EPWK was founded in 2011 in Xiamen by Huang Guohua, a former journalist and serial entrepreneur.