EquipmentShare Expands Nationwide TELEHERO® Fleet in Honor of Veterans Day, Deploying Four New Units to Support Military and Veteran Organizations

EquipmentShare (EQPT) deployed four new TELEHERO telehandlers in recognition of Veterans Day, expanding its program supporting military and veteran organizations.

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Special-edition telehandlers launch in West Phoenix, Lakeland, Oxford and Houston, bringing the national Telehero fleet to 18 machines driving ongoing charitable impact

COLUMBIA, Mo.--(BUSINESS WIRE)-- EquipmentShare.com Inc (Nasdaq: EQPT) (“EquipmentShare”), a leader in connected jobsite technology and one of the largest equipment rental providers in the United States, today announced the deployment of four new custom TELEHERO® units in recognition of Veterans Day. The military-themed telehandlers will operate in key markets across Alabama, Arizona, Florida, and Texas. EquipmentShare will donate a portion of the annual rental proceeds from these telehanders to local organizations supporting veterans through care, housing, transition assistance, and mental health services.

Telehandler arm with words "thank you for your service"

With the addition of these four machines, EquipmentShare’s nationwide TELEHERO fleet now stands at 18 dedicated units. First launched in 2022, the program turns everyday jobsite work into sustained philanthropy, partnering with leading original equipment manufacturers (“OEMs”) to support the brave men and women who served in the United States Armed Forces.

"Honoring our military community is not something we reserve for a single day on the calendar; it is built into the fabric of who we are at EquipmentShare," said Jabbok Schlacks, CEO and founder of EquipmentShare. "Our industry is built on grit, discipline and purpose, qualities our veteran team members bring to work every single day. Expanding our TELEHERO program allows us to partner directly with our customers and equipment manufacturers to make a difference in support of the military community. When contractors rent these units, they get connected machines to build their projects while supporting organizations that serve the heroes who defended our nation.”

Each TELEHERO unit is wrapped in custom patriotic graphics, serving as a visible symbol of gratitude on the jobsite while generating vital funds for local partners:

• Oxford, Alabama: Supporting Disabled American Veterans (DAV) Anniston-Oxford Chapter #98 to assist disabled veterans and their families with critical benefits, medical access, and transportation.
• West Phoenix, Arizona: Supporting U.S. VETS Phoenix to provide transitional and permanent housing, workforce development, and counseling for local veterans.
• Lakeland, Florida: Supporting Lakeland Vet Center to offer free, confidential social, psychological, and readjustment counseling to eligible veterans, active-duty service members (including National Guard and Reserve components), and their families.
• Houston, Texas: Supporting Boots for Troops to boost military morale, support wounded service members and assist active-duty personnel transitioning into civilian careers.

The growth of the TELEHERO initiative is made possible through ongoing collaboration with leading OEMs, including Manitou, JLG, JCB and Genie, who share EquipmentShare’s dedication to veteran support and recognition.

"To all veterans, we express our deep gratitude to you and your families for the sacrifice and support you make to our country!" said Manitou North America.

“At JLG, we believe supporting those who have served means finding meaningful ways to make a difference beyond Veterans Day. Through our continued partnership with EquipmentShare and the TELEHERO program, we’re proud to help turn the work our industry does every day into lasting support for veterans and their families. It’s a powerful example of how our industry can come together to strengthen the communities we serve,” said a JLG spokesperson.

“Honoring our nation's veterans is something that has always been important to JCB,” said Andrea Whelan, Executive Vice President of Direct Sales at JCB North America. “We're proud to see the TELEHERO initiative return for another year and to contribute to an effort that recognizes the service and sacrifice of our military community. Programs like this remind us of the impact our industry can make when we come together for a greater purpose.”

“The real value of a partnership is measured by what we accomplish together," said Nicole George, Vice President of Strategy and Brand Experience at Genie. “Quality by Design is more than how we build our equipment. Every time a TeleHero machine goes to work, it creates an opportunity to give back. We're proud to continue partnering with EquipmentShare through the TeleHero program, putting our equipment to work for a greater purpose and supporting veterans and the communities where we live and work.”

Every TELEHERO telehandler connects directly through EquipmentShare’s proprietary telematics platform, T3. The system delivers contractors real-time machine health monitoring, geofencing and digital safety keypad access, allowing jobsites to optimize uptime and efficiency.

In addition to the TELEHERO program, EquipmentShare actively recruits military veterans and provides clear pathways for career advancement in civilian roles, consistently earning recognition from Military Times as a Best for Vets employer.

To learn more about EquipmentShare’s giving back initiatives or view veteran career paths, visit www.equipmentshare.com/giving-back.

About EquipmentShare

Founded in 2015 and headquartered in Columbia, Missouri, EquipmentShare (Nasdaq: EQPT) is a nationwide construction technology and equipment solutions provider dedicated to transforming the construction industry through innovative tools, platforms and data-driven insights. By empowering contractors, builders and equipment owners with its proprietary technology, T3®, EquipmentShare aims to drive productivity, efficiency, and collaboration across the construction sector. With a comprehensive suite of solutions that includes a fleet management platform, telematics devices and a best-in-class equipment rental marketplace, EquipmentShare continues to lead the industry in building the future of construction. For more information, visit www.equipmentshare.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261109419976/en/

For additional information or media inquiries, please contact:
Amy N. Susán
Phone: (573) 890-0609
press@equipmentshare.com

Source: EquipmentShare.com Inc

Key Terms

telehandlers technical

Telehandlers are heavy-duty machines with a telescoping boom and interchangeable attachments (forks, buckets, hooks) used to lift, move, and place materials at height on construction sites, farms, and industrial yards; imagine a forklift on a long, extendable arm. They matter to investors because sales, rental demand, and pricing reflect activity in construction, agriculture, and infrastructure, affect manufacturers’ and rental companies’ revenue and margins, and are sensitive to equipment replacement cycles and safety or emissions rules.

oems technical

OEMs, or Original Equipment Manufacturers, are companies that produce the main components or products that other companies use to build finished goods. For investors, OEMs are important because their performance can influence the supply chain, manufacturing costs, and overall market trends in industries like technology, automotive, and electronics. Their success often reflects broader economic health and consumer demand.

geofencing technical

Geofencing is creating an invisible, virtual fence around a physical area so software can detect when a mobile device or asset enters or leaves that zone and trigger actions like alerts, ads, or access controls. For investors, it matters because it can improve customer targeting, drive sales or foot traffic, streamline operations, and introduce privacy or regulatory risks that affect revenue and legal exposure — like a digital gatekeeper that can boost efficiency or create compliance costs.

telematics technical

Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.