Essity completes the acquisition of Edgewell's feminine care business

Rhea-AI Summary

Essity (OTC:ETTYF) has completed the acquisition of Edgewell Personal Care's feminine care business for USD 340m (approx. SEK 3bn) on a cash- and debt-free basis, effective February 2, 2026. The deal includes Carefree, Stayfree and o.b. in North America and global Playtex feminine care rights.

The asset purchase covers a portfolio of liners, pads and tampons across the US, Canada and the Caribbean and a production facility in Dover, Delaware. Operations will be consolidated into Essity accounts as of the closing date.

Positive

• Acquisition price of USD 340m expands product portfolio in feminine care
• Adds well-known North American brands: Carefree, Stayfree, o.b. and global Playtex rights
• Includes a Dover, Delaware production facility, supporting local manufacturing capacity

Negative

• None.

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STOCKHOLM, Feb. 2, 2026 /PRNewswire/ -- Hygiene and health company Essity has completed the acquisition of Edgewell Personal Care's feminine care business, including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for the Playtex brand. The purchase price for the assets amounts to USD 340m (approximately SEK 3bn) on a cash and debt-free basis. The acquisition supports Essity's strategy to focus on high margin categories and to grow market positions in the US, the world's largest hygiene market. 

The completed asset deal includes a broad product portfolio of liners, pads and tampons under well-known brands in the US, Canada, and the Caribbean as well as a production facility in Dover, Delaware. The operations will be consolidated into Essity's accounts as of February 2, 2026.

"As we finalize this acquisition, we look forward to accelerating the growth of these well-known brands using our established recipe for success within Feminine Care. This strengthens Essity's personal care business in North America and supports our ambition to grow in high yielding categories and key geographies," says Ulrika Kolsrud, President and CEO of Essity.

Essity is a fast-growing player in the feminine care category, with several strong regional brands such as Libresse, Bodyform, Nana, Saba, Libra, Nosotras, Knix and Modibodi offering a broad product portfolio of pads, liners, tampons, intimate soaps, intimate wipes, leakproof apparel and menstrual cups.  

Contact information
Sandra Åberg, Vice President Investor Relations, Tel: +46 (0) 70 564 96 89, sandra.aberg@essity.com
Per Lorentz, Vice President Corporate Affairs, Tel: +46 (0) 73 313 30 55, per.lorentz@essity.com 

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/essity/r/essity-completes-the-acquisition-of-edgewell-s-feminine-care-business,c4301299

The following files are available for download:

https://mb.cision.com/Main/15798/4301299/3911672.pdf	Essity completes the acquisition of Edgewell’s feminine care business (PDF)
https://news.cision.com/essity/i/image-press-release,c3506987	Image Press release

 

View original content:https://www.prnewswire.com/news-releases/essity-completes-the-acquisition-of-edgewells-feminine-care-business-302676583.html

SOURCE Essity

FAQ

What did Essity (ETTYF) acquire from Edgewell on February 2, 2026?

Essity acquired Edgewell's North American feminine care business, including Carefree, Stayfree and o.b.. According to the company, the deal also includes global feminine care rights for the Playtex brand and a Dover production facility.

How much did Essity (ETTYF) pay for Edgewell's feminine care assets?

Essity paid USD 340 million on a cash- and debt-free basis for the assets. According to the company, that amount is approximately SEK 3 billion and the transaction closed on February 2, 2026.

When will Essity (ETTYF) consolidate the acquired Edgewell operations?

Operations will be consolidated into Essity's accounts effective February 2, 2026. According to the company, the acquired business is included in Essity's financials from the closing date.

Which markets does Essity (ETTYF) expand into with the Edgewell acquisition?

The acquisition strengthens Essity's position in the US, Canada and the Caribbean feminine care markets. According to the company, the deal supports growth in the US, the world's largest hygiene market.

What assets were included in Essity's (ETTYF) purchase of Edgewell's feminine care business?

The asset deal includes a broad portfolio of liners, pads and tampons and a manufacturing facility in Dover, Delaware. According to the company, brand rights for Playtex feminine care were included globally.