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The Week 6 results of the 2024 National Latino Voter Tracking Poll reveal significant shifts in Latino voter engagement and preferences. Key findings include:

1. Latino voter enthusiasm has reached its highest level, with 75% either having voted or being 'almost certain' to vote.

2. Campaign outreach to Latinos has increased to 58%, up from 48% in Week 1.

3. 33% of Latino voters still need more information to make their presidential choice.

4. Independent Latino voters are now split between Trump (44%) and Harris (43%).

5. A notable gender gap exists among Latino voters, with Latinas strongly favoring Democrats while Latino men are more receptive to Republicans.

The poll, conducted by Entravision, AltaMed, and BSP Research, will continue for two more weeks, providing valuable insights into Latino voting trends leading up to Election Day.

Entravision Communications (NYSE: EVC) has announced key leadership appointments to strengthen its sales growth strategy and operational effectiveness. Juan Navarro has been promoted to Chief Revenue Officer, succeeding Karl Meyer. Marcelo Gaete has been appointed Chief Government Affairs Officer, while Larry Safir will assume the role of Executive Vice President for Entravision Texas.

CEO Michael Christenson expressed confidence in Navarro's ability to drive future growth, citing his proven leadership and commitment to local television, radio, and digital media. Navarro expressed enthusiasm for his new role and the opportunities to deliver innovative solutions to clients. Christenson also highlighted Gaete's expertise in the political landscape as vital for capitalizing on government and political advertising revenue, and Safir's industry insights as instrumental in navigating the evolving media landscape.

The Week 5 results of the 2024 National Latino Voter Tracking Poll reveal key insights into Latino voter preferences. Kamala Harris leads with 60% support, while Donald Trump has 35% support. However, Harris is underperforming compared to Biden's 2020 Latino support. Notably, Independent Latino voters are shifting towards Trump, with his support increasing from 34% to 46% over three weeks.

The poll highlights significant differences between California and Texas Latino voters. Harris overperforms in California (65% support) compared to Texas (56%), while Trump over-indexes in Texas (39%) versus California (30%). The economy remains the top concern for Latino voters in both states, with cost of living/inflation rated as a major issue by 58% of respondents. Other key issues vary between states, with housing costs ranking higher in California and gun violence more prominent in Texas.

Entravision, AltaMed, and BSP Research have released Week 4 findings of the 2024 National Latino Voter Tracking Poll, offering insights into Latino voter preferences. Key findings include:

1. Kamala Harris maintains a stable lead over Donald Trump (56% vs 33%) among Latino voters.

2. Republicans are gaining favorability, with Trump's net favorability improving from -21 to -16.

3. Young Latino voters (18-29) show polarization: men favor Trump (53% vs 40%), while women strongly support Harris (60% vs 36%).

4. Outreach to Latino voters remains weak, but Republicans are making inroads.

5. 53% of Latino voters watched the Vice Presidential debate, with a near tie in perceived performance.

6. Healthcare is a non-partisan issue, with both Democratic and Republican Latino voters supporting affordable quality healthcare.

Entravision, AltaMed Health Services, and BSP Research have released the third wave of findings from the 2024 National Latino Tracking Poll. Key insights include:

• 67% of Latino voters are 'almost certain' to vote in November, with 19% saying they probably will
• 35% of Latino voters feel they lack sufficient information to make an informed choice
• Only 52% of Latino voters have been contacted by a political party or campaign
• Economic issues dominate voter concerns, with cost of living/inflation (57%) and jobs (34%) being most important
• Abortion (25%) and gun violence (24%) are the top non-economic issues
• 66% of Latino voters are confident in Kamala Harris' economic plan
• 43% are confident in Donald Trump's economic plan
• 75% of Latino voters support abortion rights, including 53% of Latino Republicans

The poll will run for eight weeks, offering weekly updates on Latino voter priorities and intentions.

Entravision, AltaMed Health Services, and BSP Research have released the second week of results from the 2024 National Latino Tracking Poll. Key findings include:

1. The presidential race remains stable, with Kamala Harris leading Donald Trump 56% to 33% among Latino voters.

2. Both parties need to improve outreach to Latino voters, with less than half feeling the Democratic Party is doing a good job and only a third believing the GOP is effective.

3. Younger Latino voters (18-29) show less engagement, with only 55% certain they will vote compared to 70% of all Latino voters.

4. Confusion about early voting and mail-in processes is growing, with 21% unfamiliar with mail-in voting (up from 11% in Week 1).

5. 87% of Latino voters support allowing Medicare to negotiate lower prescription drug prices.

The poll will continue for eight weeks, surveying 500 Latino voters weekly on voting intentions, key issues, and candidate favorability.

Entravision, AltaMed Health Services, and BSP Research have released the first set of findings from the 2024 National Latino Tracking Poll. The poll, surveying 500 registered Latino voters weekly, reveals key insights into Latino voter priorities ahead of the November election. Top concerns include cost of living and inflation (57%), jobs and the economy (35%), and housing costs (28%).

Other key findings:

• 87% of Latino voters are certain or likely to vote
• 52% have not been contacted by any party or organization about voting
• Vice President Kamala Harris has a +24 favorability rating, highest among national political figures
• In a hypothetical matchup, Harris leads Trump 55-33 among Latino voters
• Democrats are viewed more favorably than Republicans in outreach to Latinos

Entravision (EVC), in collaboration with AltaMed Health Services and BSP Research, is launching the 2024 National Latino Tracking Poll on September 11, 2024. This weekly survey will provide real-time insights into Latino voter priorities ahead of the November election. The poll will survey 500 registered Latino voters each week for 8 weeks, covering topics such as voting intentions, key issues, healthcare concerns, and candidate favorability.

Results will be released weekly, starting September 18, 2024. A virtual press event will be held on the same day at 1pm ET/10am PT to discuss initial findings. This initiative aims to offer candidates, organizations, media, and voters a unique resource to understand how key issues resonate with Latino voters, recognizing the intersection of healthcare, civic engagement, and policy within the Latino community.

Entravision has launched 'Unidos Por El Cambio', a national Get Out The Vote campaign aimed at empowering and mobilizing Latino voters for the 2024 elections. The initiative focuses on raising awareness, boosting participation, and deepening civic understanding within the Latino community. The campaign features creative video content, culturally-attuned messaging, and a compelling call to action.

Three creative ads anchor the campaign: 'PLEDGE OF ALLEGIANCE', celebrating Latino contributions to American society; 'I MATTER', emphasizing the personal importance of civic involvement; and 'UNIDOS', led by Eduardo Alejandro 'El Flaco' Moreno, encouraging voter registration through Entravision's audio streaming platform, Elboton.com.