Digital Customer Engagement & Loyalty with Cellcard Cambodia Demonstrates Evolving Systems’ Expanded Presence in South East Asia

Rhea-AI Summary

Evolving Systems (NASDAQ: EVOL) has partnered with Cellcard Cambodia to launch the Cellcard Club loyalty program, aimed at enhancing customer engagement for its 4 million users. The program incentivizes long-term loyalty through personalized rewards and gamification, featuring a 'Spend & Win' mechanic. It also utilizes customer data for tailored offers and includes rewards like devices and digital subscriptions. According to Cellcard's CEO, this initiative is designed to foster a deeper connection with customers while driving digital engagement and reducing churn.

Positive

• Evolving Systems successfully launched the Cellcard Club loyalty program with a significant customer base of 4 million.
• The program is tailored to reduce customer churn and features personalized rewards driven by customer data.
• Innovative gamification elements enhance customer engagement, providing a competitive edge in the market.

Negative

• None.

ENGLEWOOD, Colo., June 16, 2020 (GLOBE NEWSWIRE) -- Evolving Systems, Inc. (NASDAQ: EVOL), a leader in real-time digital engagement solutions and services, is proud to announce the deployment of its technology to deliver the new loyalty program, Cellcard Club.

With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia has utilized the Evolving Systems platform to achieve a program that recognizes true loyalty – tenure and value combined – while also engaging customers digitally with a personalized value proposition and superior customer experience.

Cellcard wanted to reduce churn, drive acquisition and appeal to the youth market by revamping its loyalty initiative with a program that would elevate its digital lifestyle brand to actively engage customers. With personalization at its heart and as a key differentiator, the slogan ‘The longer you stay, the more benefits you receive from the Club’ describes the unique gamified and ‘engaging’ mechanic, Spend & Win, which allows customers to play games, earn stars and move up ‘levels’ to gain greater personalized rewards, tailored by segments. Additional differentiators are achieved by using customer data to drive personal engagement in the form of Surprise & Delight as well as leveraging Cellcard assets and strategic partner offers through the Special Deals offerings to build awareness and engagement via branding and sponsorship.

Evolving Systems worked with Cellcard to deliver the program, from business analysis through to implementation end-to-end and in line with market dynamics, Cellcard’s approach and the agreed business objectives. In addition to telco prizes (for example additional calls and data), rewards also include product offers such as headsets, iPhones and branded merchandise as well as digital subscriptions.

Ian Watson, Cellcard CEO, stated: “The Cellcard Club program is our way of saying thank you to our valued customers – as well as showing our commitment to the Khmer way of life and our lead on digitalization using the latest technology to bring more value and delight to our customers. We wanted to include a Surprise & Delight element so our customers felt really cared for.”

Matthew Stecker, CEO of Evolving Systems, commented: “This program, coupled with Cellcard’s commitment to innovation, employs our key strengths in delivering real-time, innovative digital customer engagement and as a technology enabler for CVM and loyalty programs.”

About Evolving Systems® 
Evolving Systems, Inc. (NASDAQ: EVOL) is a provider of real-time digital engagement solutions and services to more than 100 customers in over 60 countries worldwide. The Company’s portfolio includes market-leading solutions and services for real-time analytics, customer acquisition, customer value management and loyalty for telecom, retail and financial services companies. Founded in 1985, the Company has its headquarters in Englewood, Colorado, with offices in Asia, Europe, Africa, South America and North America. For more information, please visit www.evolving.com

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Media & Analyst Relations: Sancha Brody
Sancha.brody@evolving.com / +44 (0) 7376 366855

FAQ

What is the Cellcard Club loyalty program launched by Evolving Systems?

The Cellcard Club is a new loyalty program designed to enhance customer engagement and reduce churn for Cellcard's 4 million customers.

How does the Cellcard Club program benefit customers?

The program offers personalized rewards, gamified experiences, and special deals to enhance customer loyalty and engagement.

What is the significance of Evolving Systems in the Cellcard Club program?

Evolving Systems provides the technology and digital engagement solutions for the successful implementation of the Cellcard Club loyalty program.

When was the Cellcard Club program announced?

The Cellcard Club program was announced on June 16, 2020.

What company operates the Cellcard Club loyalty program?

The Cellcard Club loyalty program is operated by Cellcard Cambodia, in partnership with Evolving Systems.