Fitell Announces Corporate Name and Ticker Changes and Rebranding to GMEX Robotics

Rhea-AI Summary

Fitell (NASDAQ: FTEL) has rebranded to GMEX Robotics, completing a legal name change effective March 2, 2026, and planning a Nasdaq ticker change from FTEL to GMEX with trading expected as early as March 12, 2026. No shareholder action or certificate exchange is required.

GMEX Robotics will retain its fitness and health business as a testing foundation while shifting strategy to design, manufacture, and commercialize AI-driven consumer and commercial robotics, AI-embedded hardware, and a connected product ecosystem. The company is assembling new technical and leadership talent to execute the transition.

Positive

• Completed legal name change to GMEX Robotics (effective March 2, 2026)
• Nasdaq ticker change planned from FTEL to GMEX (expected March 12, 2026)
• Retains fitness and health business as operational testing foundation

Negative

• Assembling new leadership and technical workforce creates execution and hiring risk
• Strategic pivot requires building robotics capabilities from current fitness-focused base

News Market Reaction – FTEL

+20.89% 1.9x vol

13 alerts

+20.89% News Effect

+25.7% Peak in 44 min

+$465K Valuation Impact

$3M Market Cap

1.9x Rel. Volume

On the day this news was published, FTEL gained 20.89%, reflecting a significant positive market reaction. Argus tracked a peak move of +25.7% during that session. Our momentum scanner triggered 13 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $465K to the company's valuation, bringing the market cap to $3M at that time. Trading volume was above average at 1.9x the daily average, suggesting increased trading activity.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Legal name change effective date: March 2, 2026 New ticker start date: March 12, 2026 Ticker change: FTEL to GMEX +5 more

8 metrics

Legal name change effective date March 2, 2026 Effective date of change to GMEX ROBOTICS CORPORATION

New ticker start date March 12, 2026 Expected first trading day on Nasdaq as GMEX

Ticker change FTEL to GMEX Nasdaq Capital Market symbol change

Primary strategic pillars 3 pillars Consumer & commercial robotics, AI-driven hardware, innovation & ecosystem

Current share price $1.58 Price before rebranding announcement

52-week high $153.60 Pre-news 52-week high level

52-week low $1.325 Pre-news 52-week low level

Market capitalization $1,921,275 Pre-news market cap

Market Reality Check

Price: $1.91 Vol: Volume 34,248 is roughly ...

normal vol

$1.91 Last Close

Volume Volume 34,248 is roughly in line with 20-day average of 34,241. normal

Technical Price at $1.58 is trading below the 200-day MA of $36.78, reflecting a weak longer-term trend.

Peers on Argus

Momentum scanner shows only BQ in motion, moving up about 3.15% with no news fla...

1 Up

Momentum scanner shows only BQ in motion, moving up about 3.15% with no news flagged. With limited peer participation and no same-day headlines across peers, the setup points to a company-specific story rather than a broad Specialty Retail move.

Historical Context

5 past events · Latest: Mar 05 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 05	Redomiciliation	Positive	+1.4%	Completed move from Cayman to BVI with one-for-one share exchange.
Feb 04	Leadership change	Positive	-8.1%	Appointed AI and robotics executive as Head of Technology at 2F Robotics.
Jan 05	Share consolidation	Negative	-19.2%	Implemented <b>1-for-8</b> Class A and <b>1-for-2</b> Class B share consolidation.
Dec 26	Dividend/loyalty	Positive	+7.3%	Declared <b>$0.10</b> interim dividend and up to <b>$0.15</b> loyalty payments.
Dec 15	Product launch	Positive	-3.9%	Unveiled 2FCulinary AI personal robot chef backed by <b>$50M</b> financing.

Pattern Detected

Recent corporate and AI/robotics announcements have produced mixed reactions, with governance/capital actions often aligning with price moves and product/AI news sometimes seeing negative follow-through.

Recent Company History

Over the past six months, FTEL has executed multiple structural and strategic steps, including a 1-for-8 share consolidation effective Jan 8, 2026 and a redomiciliation to the BVI effective after market close on Mar 6, 2026. It also launched its 2FCulinary AI robotic cooking system and appointed a Head of Technology for its robotics subsidiary. This rebranding to GMEX Robotics continues the shift toward AI-driven robotics while building on the existing fitness and health platform highlighted in these prior announcements.

Market Pulse Summary

The stock surged +20.9% in the session following this news. A strong positive reaction aligns with t...

Analysis

The stock surged +20.9% in the session following this news. A strong positive reaction aligns with the company’s ongoing pivot toward AI and robotics, now formalized by the rebranding to GMEX Robotics and the upcoming ticker change to GMEX on March 12, 2026. Prior AI‑related announcements produced mixed price responses, so sustained strength would likely depend on investors gaining confidence that the new strategy can build on the existing fitness and health operations and materially change fundamentals over time.

Key Terms

ai-powered, robotics, bvi business companies act, cusip, +4 more

8 terms

ai-powered technical

"into the design and deployment of AI-powered robotics and intelligent"

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

robotics technical

"into the design and deployment of AI-powered robotics and intelligent"

Robotics is the design, building and programming of machines that can perform physical tasks autonomously or with minimal human control, ranging from simple mechanical helpers to complex intelligent systems. For investors, robotics matters because these machines can boost productivity, cut operating costs, and create new markets much like adding a team of tireless, precise workers; companies that develop or adopt robotics can gain competitive advantages and shift future revenue and expenses.

bvi business companies act regulatory

"memorandum and articles of association in accordance with the BVI Business Companies Act"

A legal framework that sets the rules for forming, running and dissolving companies incorporated in the British Virgin Islands, acting like a rulebook for corporate structure, ownership and governance. It matters to investors because it defines legal rights, liability protections, reporting obligations and how disputes or ownership changes are handled — similar to knowing a building’s blueprints and emergency exits before buying a condo in that jurisdiction.

cusip financial

"In connection with the name and ticker changes, the Company's CUSIP number"

A CUSIP is a nine-character alphanumeric code that uniquely identifies a U.S. or Canadian financial security—such as a stock, bond, or fund share—like a Social Security number for an investment. It matters to investors because brokers, exchanges and record-keepers use the CUSIP to match trades, track ownership, settle transactions and pull accurate records, reducing errors and ensuring money and securities go to the right place.

nasdaq capital market financial

"ticker symbol on the Nasdaq Capital Market (the “Nasdaq”) from "FTEL""

The Nasdaq Capital Market is a platform where smaller, emerging companies can list their shares for trading by investors. It provides these companies with access to funding and visibility, helping them grow, much like a local marketplace where new vendors can introduce their products to potential customers. For investors, it offers opportunities to discover early-stage companies with growth potential.

mechatronics technical

"leadership team and technical workforce specializing in mechatronics, computer vision, and"

Mechatronics is the combination of mechanical parts, electronics, sensors and software to create smart machines or devices — think of a traditional gadget upgraded with a tiny computer and sensors so it can move, sense and make decisions. For investors it signals potential for higher product value, efficiency and differentiation, because companies using mechatronics can offer more automated, precise or connected products that may command higher prices or lower operating costs.

computer vision technical

"technical workforce specializing in mechatronics, computer vision, and machine"

Computer vision is technology that gives machines the ability to 'see' and make sense of images or video, turning pixels into usable information like object counts, measurements, or activity patterns. For investors, it matters because it enables automation, cost reduction and new product features across industries—from quality checks on factory lines to retail analytics—so companies that adopt effective computer vision can boost efficiency, reduce labor needs and create competitive advantages.

machine learning technical

"workforce specializing in mechatronics, computer vision, and machine learning to drive"

Machine learning is a set of computer programs that learn patterns from large amounts of data and improve their predictions or decisions over time, like a recipe that gets better each time it’s adjusted based on taste tests. For investors it matters because these systems can speed up analysis, spot trends or risks humans might miss, automate routine work, and potentially create competitive advantages or cost savings that affect a company’s performance.

AI-generated analysis. Not financial advice.

Company extends its consumer-first foundation beyond fitness equipment e-commerce into the design and deployment of AI-powered robotics and intelligent consumer technologies

Sydney, Australia, March 11, 2026 (GLOBE NEWSWIRE) -- In a move that redefines its corporate identity and market trajectory, Fitell Corporation (NASDAQ: FTEL) (“Fitell”, “GMEX Robotics” or the “Company”) today announces its rebranding to GMEX Robotics. The rebrand reflects a deliberate strategic evolution of the Company’s mission, extending its consumer-first foundation beyond fitness equipment e-commerce into the design and deployment of AI-powered robotics and intelligent consumer technologies.

“This rebrand is a revolution in our ambition, but an evolution of our expertise,” said Sam Lu, GMEX Robotics CEO. “As Fitell, we built a robust operation centered on consumer needs. As GMEX Robotics, we amplify that focus by applying advanced artificial intelligence and robotics to solve real human problems. Our fitness and health division remains a vital part of our operations; it is our testing ground and our inspiration. It ensures that as we build sophisticated robots, we never lose sight of the human they are designed to serve.”

The Company filed its amended and restated memorandum and articles of association in accordance with the BVI Business Companies Act (as amended) and, effective March 2, 2026, completed its legal name change to “GMEX ROBOTICS CORPORATION " pursuant to such filing (the "Name Change"). In connection with the Name Change, the Company will also change its ticker symbol on the Nasdaq Capital Market (the “Nasdaq”) from "FTEL" to "GMEX" (the "Ticker Change").

The Company's Class A ordinary shares ("Ordinary Shares") are expected to commence trading on the Nasdaq under the new corporate name and new ticker symbol as early as market open on March 12th, 2026. In connection with the name and ticker changes, the Company's CUSIP number will remain unchanged. No action is required by existing shareholders, nor will any certificates representing Ordinary Shares need to be exchanged.

The rebrand reflects the next phase of the company’s long-term vision. Effective immediately, GMEX Robotics will focus on designing, manufacturing, and commercializing AI-driven robotic solutions for the consumer market, building on its foundation of expertise in fitness and health products. This shift represents the Company’s commitment to leading the next technological wave, where intelligent machines become an integral part of daily life. Rather than a wholesale departure from its roots, GMEX Robotics will continue to operate its existing fitness and health-related product business, which remains the crucial operational foundation for future growth. This legacy vertical functions as a hands-on laboratory for understanding human movement, ergonomics, and daily routines. The deep understanding of consumer wellness garnered through years of serving the fitness market will directly inform the design and development of the Company’s next generation robotic products.

GMEX Robotics will focus its efforts on three primary pillars:

1. Consumer and Commercial Robotics: Developing intuitive and interactive robots designed to assist with daily tasks, provide smart home integration, and offer new levels of convenience and connectivity to boost productivity.
2. AI-Driven Hardware: Embedding advanced artificial intelligence into physical products to create self-learning and adaptive user experiences.
3. Innovation & Ecosystem: Building a robust ecosystem of robotic products that communicate and evolve, powered by proprietary AI algorithms.
   

While the Company’s history in the fitness sector provides a strong foundation in logistics, supply chain management, and consumer engagement, GMEX Robotics is now engineered for a different market. The Company is actively assembling a new leadership team and technical workforce specializing in mechatronics, computer vision, and machine learning to drive this ambitious agenda.

The transition from Fitell to GMEX Robotics signifies the close of one chapter and the exciting, bold beginning of another. The Company invites investors, innovators, and consumers to join them as they build the intelligent future.

About GMEX Robotics:

Formerly known as Fitell Corporation, GMEX Robotics is a technology company operating at the intersection of consumer health and advanced automation. Building on a foundation of fitness equipment e-commerce, the Company is expanding its mission to design and deliver AI-driven robotic solutions that prioritize genuine consumer needs.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this press release are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties, including market and other conditions, and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “could,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “propose,” “potential,” “continue” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the Securities Exchange Commission.

Media Contact:
Jacqueline Grose
CORE IR & PR
Press@GMEXRobotics.com
(212) 655-0924
www.GMEXRobotics.com

Investor Contact:
CoreIR
IR@GMEXRobotics.com

FAQ

When did Fitell complete its legal name change to GMEX Robotics (FTEL)?

The company completed the legal name change effective March 2, 2026. According to the company, the amended memorandum and articles were filed under the BVI Business Companies Act and the new name became effective on that date.

When will FTEL shares begin trading under the new ticker GMEX on Nasdaq?

Shares are expected to trade under GMEX as early as market open on March 12, 2026. According to the company, the CUSIP remains unchanged and no action is required by existing shareholders.

What does the rebrand from Fitell to GMEX Robotics mean for current fitness products?

The fitness and health business will continue operating as GMEX Robotics' testing and product foundation. According to the company, this legacy vertical will inform ergonomics and human-centered design for future AI-driven robotic products.

What strategic areas will GMEX Robotics focus on after the rebrand from FTEL?

GMEX will focus on three pillars: consumer and commercial robotics, AI-driven hardware, and an innovation ecosystem. According to the company, these areas aim to deliver AI-embedded, self-learning products and connected robotic systems for consumers.

Will existing FTEL shareholders need to exchange share certificates after the name and ticker change?

No shareholder action or certificate exchange is required following the name and ticker change. According to the company, the CUSIP number will remain unchanged and existing shares will continue without manual conversion steps.

How will GMEX Robotics staff its shift from fitness products to AI and robotics?

The company is actively assembling a new leadership team and technical workforce in mechatronics, computer vision, and machine learning. According to the company, hiring specialized talent is central to executing the transition to AI-driven consumer robotics.